S IMP L I C I OUS

S IMP L I C I OUSSIMPLE + DELICIOUS

QUALITY INGREDIENTS YOU CAN TRUST

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Fresh ideas. Superior formulations. Outstanding taste and quality. Brill offers convenient products and techniques to help you create a one-of-a-kind bakery experience. We have been inspiring creativity and defining special occasions since 1928 with ready-to-use icings, glazes, toppings, cakes, cookies and more. Now it’s your turn to be brilliant.

TABLE OF CONTENTSConsumer Insights 4

Our Simplicious Portfolio 5

Cake Layers 6

Icings + Whipped Toppings 7

Fillings 8

Cookies 9

Muffins 10

Scoop-n-Bake Batters 11

Meet Our Hero Brands 12

OUR SIMPLICIOUS PROMISE:

To deliver simple, delicious, fresh bakery offerings you can trust.

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When you see the word “Simplicious” or the Simplicious icon, you can rest assured that the product contains only essential ingredients and no artificial flavors, sweeteners, FD&C colors, high fructose corn syrup (HFCS) or unnecessary preservatives. We believe incredible flavor, texture and performance can coexist with simple, familiar, easy-to-read ingredients in products consumers will love.

S IMP L I C I OUS

S IMP L I C I OUS

Consumers seek fresh bakery products made WITH REAL INGREDIENTS.

80% of consumers indicate that a simple ingredient statement is important.Source: Technomic & Kalsec 2015 study

62%of consumers would choose a product with fewer chemicals or processed ingredients over a product with more functionality.Source: Canadean’s Q2 Global Survey, 2015

65% of consumers indicate that a “no artificial ingredients” claim is important.Source: Technomic & Kalsec 2015 Study

73% of US consumers say it’s important to recognize a product’s ingredients.Source: Technomic & Kalsec 2015 study

75% of consumers indicate that they read the ingredient labels. Source: Technomic & Kalsec 2015 study

People are becoming more concerned about what they consume:

Reading labels and understanding ingredients has become the

The top 5 most preferred bakery CLEAN LABEL CLAIMS are:

Made with Real Fruit

NaturallySweet

No High Fructose Corn Syrup

No Preservatives

No Artificial Flavors

This applies to fresh bakery products, not just to packaged

Source: Nielsen CSM CL Study, 2017, IDDBA 2017

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No FD&C Colors

No Artificial Sweeteners

Minimal Preservatives

(only what’s necessary!)

No High Fructose

Corn Syrup

No Artificial Flavors

OUR SIMPLICIOUS PROMISE:With an increasing demand for clean offerings and simple ingredients, Brill offers a growing list of products

that have incredible flavor and easy-to-read ingredients that consumers can trust.

S IMP L I C I OUS

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OUR SIMPLICIOUSPORTFOLIO

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No Artificial Flavors ü ü ü ü ü ü ü ü ü

Minimal Preservatives ü ü ü ü ü ü ü

No FD&C Colors ü ü ü ü ü ü ü ü ü

No Artificial Sweeteners ü ü ü ü ü ü ü ü ü

No Bleached Flour ü ü ü

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�No Artificial Flavors �No Artificial Sweeteners �No FD&C Colors

�No High Fructose Corn Syrup �No Artificial PreservativesS IMP L I C I OUS

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CAKE LAYERSBrill Simplicious Cake Layers & Cupcakes deliver the same rich, moist texture and uniform quality you have come know and trust from traditional Brill cake products. Now, they are available with a list of simple ingredients and can be used as a base for any concept imagined.

MDM CODE

DESCRIPTION CASE PACK

UNIT WT

NET WT lbs.

GROSS WT lbs.

CASE DIMENSIONS INCHES

TI X HIUNITS

SHELF LIFE

STORAGE

10228965          Brill Simplicious White 8" Layer 24 layers cs. 12.5 oz 18.75 lbs 20.7 lbs 23.38” x 15.69” x 8.06” 40 = 5 X 8 270 days Frozen

10228998         Brill Simplicious Yellow 8" Layer 25 layers cs. 12.5 oz 18.75 lbs 20.7 lbs 23.38” x 15.69” x 8.06” 40 = 5 X 8 270 days Frozen

10228968         Brill Simplicious Choc. 8" Layer 26 layers cs. 12.5 oz 18.75 lbs 20.7 lbs 23.38” x 15.69” x 8.06” 40 = 5 X 8 270 days Frozen

10228971          Brill Simplicious White Half Sheet 4 sheets cs. 3.25 lbs 13 lbs 15.5 lbs 15.94” x 11.94” x 8.63” 100 = 10 X 10 270 days Frozen

10228995         Brill Simplicious Yellow Half Sheet 4 sheets cs. 3.25 lbs 13 lbs 15.5 lbs 15.94” x 11.94” x 8.63” 100 = 10 X 10 270 days Frozen

10228972          Brill Simplicious Chocolate Half Sheet 4 sheets cs. 3.25 lbs 13 lbs 15.5 lbs 15.94” x 11.94” x 8.63” 100 = 10 X 10 270 days Frozen

10228994        Brill Simplicious Marble Yellow Half Sheet 4 sheets cs. 3.25 lbs 13 lbs 15.5 lbs 15.94” x 11.94” x 8.63” 100 = 10 X 10 270 days Frozen

10232716 Brill Simplicious White Cupcakes 168 cupcakes cs. 1.25 oz 13.1 lbs 14.1 lbs 20.5” x 18.5” x 8.5” 40 = 10 X 4 270 days Frozen

10232670 Brill Simplicious Chocolate Cupcakes 168 cupcakes cs. 1.25 oz 13.1 lbs 14.1 lbs 20.5” x 18.5” x 8.5” 40 = 10 X 4 270 days Frozen

10236692 Brill Simplicious White Cupcakes 4 oz. 48 cupcakes cs. 4 oz 12 lbs 15 lbs 16.31” x 12.13” x 10.75” 64 = 8 X 8 270 days Frozen

10236741 Brill Simplicious Chocolate Cupcakes 4 oz. 48 cupcakes cs. 4 oz 12 lbs 15 lbs 16.31” x 12.13” x 10.75” 64 = 8 X 8 270 days Frozen

�No Artificial Flavors �No Artificial Sweeteners �No FD&C Colors

�No High Fructose Corn Syrup �Minimal Use of Preservatives S IMP L I C I OUS

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Our Simplicious Icings provide the consumer-preferred taste and texture you have come to depend on from Brill. Chantella Whipped Topping brings innovation to the category by providing simple storage, heat tolerance, and ease of use. With a simple list of ingredients, these products are a perfect complement to our Simplicious cakes, cupcakes, and cookies. They also pair well with donuts, brownies or any other bakery items, allowing you to create the indulgent sweet treats with the simplest, best-tasting ingredients.

ICINGS & WHIPPED TOPPINGS

MDM CODE

DESCRIPTION CASE PACK

UNIT WTlbs.

NET WT lbs.

GROSS WT lbs.

CASE DIMENSIONS in.

TI X HIUNITS

SHELF LIFE

STORAGE

10218963 Simplicious Vanilla Buttercreme 1 pail 35 lbs 35 lbs 37 lbs 12.5” x 12.5” x 15.25” 36 = 12 X 3 180 days Ambient

10229278 Simplicious Chocolate Buttercreme 1 pail 35 lbs 35 lbs 37 lbs 12.5” x 12.5” x 15.25” 36 = 12 X 3 180 days Ambient

10202840 Simplicious Cream Cheese Icing 1 pail 18 lbs 18 lbs 19.5 lbs 10” x 10” x 9.625” 80 = 20 X 4 180 days Ambient

10203262 Simplicious White Icing 1 pail 43 lbs 43 lbs 45.5 lbs 12.5” x 12.5” x 11” 48 = 12 X 4 240 days Ambient

10231026 Simplicious Fudge Icing 1 pail 40 lbs 40 lbs 42 lbs 12.5” x 12.5” x 11” 48 = 12 X 4 180 days Ambient

10236025 DecoPro Simplicious Vanilla Buttercreme 12 pouches 18 18 20 15.5” x 9.0” x 7.5” 91 = 13 x 7 180 days Ambient Controlled

10236035 DecoPro Simplicious Chocolate Buttercreme 12 pouches 18 18 20 15.5” x 9.0” x 7.5” 91 = 13 x 7 180 days Ambient Controlled

10235714 DecoPro Simplicious Cream Cheese Buttercreme 12 pouches 18 18 20 15.5” x 9.0” x 7.5” 91 = 13 x 7 180 days Ambient Controlled

10229717 Vanilla Chantella Whipped Topping 1 pail 18 18 21 12.5" x 12.5" x 15.2" 36 = 12 x 3 180 days Ambient Controlled

FILLINGSHenry & Henry’s Freefill or Pour-N-Bake Fillings are the natural choice for consumers who crave foods made with simple, delicious, quality ingredients. Starting with high quality fruit and puree, these fillings are designed to meet or exceed industry-leading ingredient requirements without compromising taste or functionality. And with extended shelf life and freeze-thaw stability, these versatile fillings inspiring endlessly sweet possibilities.

�No Artificial Sweeteners �No Artificial Flavors �No FD&C Colors

�No High Fructose Corn Syrup �Minimal Use of Preservatives S IMP L I C I OUS

MDM CODE

DESCRIPTION CASE PACK UNIT WTlbs.

NET WT lbs.

GROSS WT lbs.

CASE DIMENSIONS INCHES

TI X HIUNITS

SHELF LIFE

STORAGE

10229772 Freefill Cherry Filling 12 x 2 lb Pouch 2 lbs. 24 lbs. 26 lbs. 13.25” x 8.75” x 8” 60 = 15 x 4 180 days Ambient

10229063 Freefill Cream Cheese Filling 12 x 2 lb Pouch 2 lbs. 24 lbs. 26 lbs. 13.25” x 8.75” x 8” 60 = 15 x 4 180 days Ambient

10221756 Freefill Diced Apple Filling* 12 x 2 lb Pouch 2 lbs. 24 lbs. 25 lbs. 13.25” x 8.75” x 8” 60 = 15 x 4 180 days Ambient

1 02 2 1 5 61 Freefill Whole Blueberry Filling* 12 x 2 lb Pouch 2 lbs. 24 lbs. 25 lbs. 13.25” x 8.75” x 8” 60 = 15 x 4 180 days Ambient

10221576 Freefill Lemon Filling* 12 x 2 lb Pouch 2 lbs. 24 lbs. 25 lbs. 13.25” x 8.75” x 8” 60 = 15 x 4 180 days Ambient

10221558 Freefill Raspberry Filling* 12 x 2 lb Pouch 2 lbs. 24 lbs. 25 lbs. 13.25” x 8.75” x 8” 60 = 15 x 4 180 days Ambient

10213756 Freefill Raspberry Filling* Large Pail 42 lbs. 42 lbs. 43 lbs. 12” x 12” x 12.75” 42 = 14 x 3 90 days Ambient

10221560 Freefill Strawberry Filling* 12 x 2 lb Pouch 2 lbs. 24 lbs. 25 lbs. 13.25” x 8.75” x 8” 60 = 15 x 4 180 days Ambient

10213760 Freefill Strawberry Filling* Large Pail 40 lbs. 40 lbs. 41 lbs. 12” x 12” x 12.75” 42 = 14 x 3 90 days Ambient

10208944 Freefill Pastry Créme 12 x 2 lb Pouch 2 lbs. 24 lbs. 25 lbs. 13.25” x 8.75” x 8” 60 = 15 x 4 N/A Refrigerated

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CODEDESCRIPTION CASE

PACKUNIT WT lbs.

NET WT lbs.

GROSS WT lbs.

CASE DIMENSIONS INCHES

TI X HIUNITS

SHELF LIFE

STORAGE

10229149 Freefill Pour N Bake Keylime Filling 4 Jars case 8 lbs. 32 lbs. 36.48lbs 12” x 12” x 12” 48 = 12 X 4 180 days Frozen

10229993 Freefill Pour N Bake Lemon Chess Filling 4 Jars case 8 lbs. 32 lbs. 36.48lbs 12” x 12” x 12” 48 = 12 X 4 180 days Frozen

10232633 Freefill Pour N Bake Orange Filling 4 Jars case 8 lbs. 32 lbs. 36.48lbs 12” x 12” x 12” 48 = 12 X 4 180 days Frozen

* Indicates a seasonal product

COOKIES

Simplicious Cookies are distinct from our Everyday Cookies in that they come in additional gourmet flavors, are larger in size and are also free from unbleached flour. With both Simplicious and Everyday Cookies, the taste of homemade is simple + delicious.

If you’re looking for a classic cookie with simple ingredients and a homestyle appearance, try Brill’s Everyday or Simplicious Cookies. Both come in distinct flavors and are made with recipes that contain simple ingredients like butter, sugar, oats, coconut and chocolate. They contain no artificial flavors, no FD&C colors and no high fructose corn syrup.

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�No Artificial Flavors �No Artificial Sweeteners �No FD&C Colors

�No High Fructose Corn Syrup �Minimal Use of PreservativesS IMP L I C I OUS

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MDM CODE

DESCRIPTION CASE PACK UNIT WToz.

NET WT lbs.

GROSS WT lbs.

CASE DIMENSIONS INCHES

TI X HIUNITS

SHELF LIFE

STORAGE

10227852 Simplicious Chocolate Chunk 240 count 2 oz puck 30 lbs. 33 lbs. 20” x 14” x 6.5” 48 = 6 x 8 360 days Frozen

10227840 Simplicious Sugar 240 count 2 oz puck 30 lbs. 33 lbs. 20” x 14” x 6.5” 48 = 6 x 8 360 days Frozen

10227846 Simplicious Oatmeal Raisin 240 count 2 oz puck 30 lbs. 33 lbs. 20” x 14” x 6.5” 48 = 6 x 8 360 days Frozen

10227843 Simplicious Peanut Butter 240 count 2 oz puck 30 lbs. 33 lbs. 20” x 14” x 6.5” 48 = 6 x 8 360 days Frozen

10227879 Simplicious Coconut Pecan 240 count 2 oz puck 30 lbs. 33 lbs. 20” x 14” x 6.5” 48 = 6 x 8 360 days Frozen

10227874 Simplicious White Choc. Macadamia Nut 240 count 2 oz puck 30 lbs. 33 lbs. 20” x 14” x 6.5” 48 = 6 x 8 360 days Frozen

MDM CODE

DESCRIPTION CASEPACK UNIT WToz.

NET WT lbs.

GROSS WT lbs.

CASE DIMENSIONS INCHES

TI X HI UNITS

SHELF LIFE

STORAGE

10223513 Chocolate Chip 288 count 1 oz puck 18 lbs. 19.98 lbs. 16” x 10.75” x 7” 60 = 10 x 6 360 days Frozen

10223532 Oatmeal 288 count 1 oz puck 18 lbs. 19.98 lbs. 16” x 10.75” x 7” 60 = 10 x 6 360 days Frozen

10223534 Peanut Butter 288 count 1 oz puck 18 lbs. 19.98 lbs. 16” x 10.75” x 7” 60 = 10 x 6 360 days Frozen

10223523 Sugar 288 count 1 oz puck 18 lbs. 19.98 lbs. 16” x 10.75” x 7” 60 = 10 x 6 360 days Frozen

Simplicious Muffins are the natural choice for consumers who are looking for familiar, high quality ingredients. These muffins are designed to please the flavor palate while offering a concise ingredient list, including real fruit. With no added preservatives, artificial sweeteners, artificial flavor or FD&C colors – all that’s left is simple, high quality ingredients and great taste!

MUFFINS

�Minimal Use of Preservatives �No Bleached Flour �No Added Artificial Sweeteners

�No High Fructose Corn Syrup �No Added Artificial Flavors �No Added FD&C ColorsS IMP L I C I OUS

MDM CODE

DESCRIPTION CASE PACK

UNIT WT oz.

NET WT lbs.

GROSS WT lbs.

CASE DIMENSIONS INCHES

TI X HIUNITS

SHELF LIFE STORAGE

10211 172 Chocolate Chip 96 count 4.5 oz. 27 lbs. 28.08 lbs. 20.5” x 14.88” x 8.68” 30 = 6 X 5 180 days Frozen

10209990 Blueberry* 96 count 4.5 oz. 27 lbs. 28.08 lbs. 20.5” x 14.88” x 8.68” 30 = 6 X 5 180 days Frozen

10211289 Double Dutch 96 count 4.5 oz. 27 lbs. 28.08 lbs. 20.5” x 14.88” x 8.68” 30 = 6 X 5 180 days Frozen

10213547 Banana Nut 96 count 4.5 oz. 27 lbs. 28.08 lbs. 20.5” x 14.88” x 8.68” 30 = 6 X 5 180 days Frozen

10213549 Cinnamon Chip* 96 count 4.5 oz. 27 lbs. 28.08 lbs. 20.5” x 14.88” x 8.68” 30 = 6 X 5 180 days Frozen

10213568 Raisin Bran 96 count 4.5 oz. 27 lbs. 28.08 lbs. 20.5” x 14.88” x 8.68” 30 = 6 X 5 180 days Frozen

10213665 Carrot Nut* 96 count 4.5 oz. 27 lbs. 28.08 lbs. 20.5” x 14.88” x 8.68” 30 = 6 X 5 180 days Frozen

10219391 Butter Rum 96 count 4.5 oz. 27 lbs. 28.08 lbs. 20.5” x 14.88” x 8.68” 30 = 6 X 5 180 days Frozen

10213665 Glorious Morning 96 count 4.5 oz. 27 lbs. 28.08 lbs. 20.5” x 14.88” x 8.68” 30 = 6 X 5 180 days Frozen

10238778 Lemon Blueberry 96 count 4.5 oz. 27 lbs. 28.08 lbs. 20.5” x 14.88” x 8.68” 30 = 6 X 5 180 days Frozen

10238762 Lemon Poppyseed 96 count 4.5 oz. 27 lbs. 28.08 lbs. 20.5” x 14.88” x 8.68” 30 = 6 X 5 180 days Frozen

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* Indicates a seasonal product

SCOOP-N-BAKE BATTERSMake fresh muffins with the finest ingredients. No mixing, measuring or portion control because all you do is scoop it and bake it. Karp’s Scoop-N-Bake® batters are blended to perfection using simple ingredients and then quickly frozen to lock in the freshness. This selection of flavors has all of the great flavor and texture that consumers expect from Karp’s but no added artificial flavors, sweeteners or FD&C colors, no high fructose corn syrup and minimal preservatives.

�Minimal Use of Preservatives �No Added FD&C Colors �No Added Artificial Flavors

�No High Fructose Corn Syrup �No Added Artificial Sweeteners S IMP L I C I OUS

MDM CODE

DESCRIPTION CASE PACK

UNIT WT lbs.

NET WT lbs.

GROSS WT lbs.

CASE DIMENSIONS INCHES

TI X HIUNITS

SHELF LIFE

STORAGE

10199035 Glorious Morning 1 Pail 18 lbs. 18 lbs. 19.098 lbs. 10" X 10" X 9.625" 100 = 20 x 5 270 days Frozen

10199034 Cranberry Nut* 1 Pail 18 lbs. 18 lbs. 19.098 lbs. 10” X 10” X 9.625” 100 = 20 x 5 270 days Frozen

10199038 Honey Corn 1 Pail 18 lbs. 18 lbs. 19.098 lbs. 10” X 10” X 9.625” 100 = 20 x 5 270 days Frozen

10199046 Raisin Bran 1 Pail 18 lbs. 18 lbs. 19.098 lbs. 10” X 10” X 9.625” 100 = 20 x 5 270 days Frozen

10199028 Magic Pumpkin* 1 Pail 18 lbs. 18 lbs. 19.098 lbs. 10” X 10” X 9.625” 100 = 20 x 5 270 days Frozen

10199050 Top Banana Nut 1 Pail 16 lbs. 16 lbs. 19.098 lbs. 10” X 10” X 9.625” 100 = 20 x 5 270 days Frozen

10184776 Glorious Morning 2 Pails 9 lbs. 18 lbs. 19.386 lbs. 17.813" X 8.938" X 7.25" 50 = 10 x 5 270 days Frozen

10184779 Cranberry Nut* 2 Pails 9 lbs. 18 lbs. 19.386 lbs. 17.813” X 8.938” X 7.25” 50 = 10 x 5 270 days Frozen

10184778 Top Banana Nut 2 Pails 8 lbs. 16 lbs. 17.392 lbs. 17.813” X 8.938” X 7.25” 50 = 10 x 5 270 days Frozen

10199039 Honey Corn 2 Pails 9 lbs. 18 lbs. 19.386 lbs. 17.813” X 8.938” X 7.25” 50 = 10 x 5 270 days Frozen

10199047 Raisin Bran 2 Pails 9 lbs. 18 lbs. 19.386 lbs. 17.813” X 8.938” X 7.25” 50 = 10 x 5 270 days Frozen

10199037 Granny Apple Cinnamon* 2 Pails 9 lbs. 18 lbs. 19.386 lbs. 17.813” X 8.938” X 7.25” 50 = 10 x 5 270 days Frozen

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* Indicates a seasonal product

FEATURED BRANDS

A trusted brand since 1928, Brill delivers fresh ideas and superior formulations for cakes, icings, and cookies that inspire bakers to be brilliant.

Henry & Henry offers artisanal, time-tested ingredients that perform beautifully and consistently every time. With a rich 100-year history of delivering premium filling solutions, Henry & Henry’s best-in-class ingredients inspire endlessly sweet possibilities.

Karp’s Scoop-N-Bake batters are distinguished by its founder, Jack Karp, and his commitment to scratch quality made simply. Create muffins, cakes, and more with the quality, care and freshness of a made-from-scratch batter without the complex prep. Simply, scoop and bake.

Since 1892, Multifoods* has applied bakery science to develop reliable formulations for muffins and other fine pastries. Knowing their products will be delicious and consistent every time gives customers peace of mind.

For more information, give us a call at 1 866 98 BRILL (1 866-982-7455) or visit us online at brillinc.com.

© 2019 CSM Bakery Solutions LLC. All Rights Reserved.

*Multifoods is a registered trademark of BakeMark. Used under license.