Simon West Pencil pusher07905 313864 or simon@arkitex.co.uk

Simon West Freelance designer since ‘97

Simon West 18 years freelance design Expert with a pencil, a stylus or Creative Cloud (Illustrator, InDesign, Photoshop)... 07905 313864 or simon@arkitex.co.uk

Having consistently freelanced for so long, I have worked on thousands of briefs with hundreds of agencies for more clients than I can possibly fit on one piece of A4. The briefs, wide and varied that they have been, never stray too far from the basic principle of creating engaging design – so while my role as a designer hasn’t changed much in 18 years my experience has grown exponentially.

Working in many creative artwork roles, in the distant past, has enabled my software and production skills to become, and stay, razor sharp. Swiftly creating a design, from an initial scamp, allows more time to develop an idea further and present multiple options... and who doesn’t like more options!?

Currently Freelance senior designer at Iris (clients Including Barclaycard, Domino’s, Heineken, Mini, Philips, Shell and Sony) Feb 12 ongoingFocused solely on Domino’s Pizza for the past two years:– working with creative teams to realise approved concepts to ready for artwork stage– lead designer across branding, packaging, TV, outdoor, social media, menu / marketing materials and email– created UK style based on updated illustrative and typographic art direction from the US– creative direction on smaller projects– creation of brand guidelines and implementation thereafter– overseeing consistency from other art directors, designers and artworkers

Previously Various overlapping freelance roles (including) 2009 – 2012

Waterstones Conceptual design, art direction and production of new quarterly review TK Maxx In-store and seasonal promotions Channel Fisheries Re-brand across print and web George P Johnson (clients including IBM and Microsoft) Conference stage designs and visualisations

International Spring Advertising, Vancouver, Canada 2006 – 2009 Design, artwork and set up and running of small production studio

Ages ago Recruitment Agencies 2001 ongoing Aquent, Creative Recruitment, Devonshire and Duke Network

Design, advertising, publishing, packaging and retail AgenciesAgency Inc, Alison Mitchell, Blac, Brand Communication, Communique 360, DLKW Lowe, FCB London, Front Room, GA Design, George P Johnson, Intro, Jones Knowles Ritchie (JKR), Kelkoo, Live Communications, Maverick, Ogilvy, Saentys, The Partners, The Entertainment Agency (TEA), United London and too many more to mention...

Clients Including Bacardi, Boden, Budweiser, Carphone Warehouse, Domestic & General, Food Network, Four Seasons, Heineken, Honda, Lamborghini, Marks & Spencer, Microsoft, Monarch, National Trust, Nandos, Nike, Playstation, Rockport Publishing, Skandia, TK Maxx, Unilever, Waitrose, Waterstones, Weetabix, Yeo Valley and hundreds more that I cant remember...

Interests combine photography with travel and snowboarding. Qualifications include an HND in Graphics and Advertising from Leeds school of Art.

Recent examples follow on the next page

Domino’s Commemorative Box

Illustration and design

CHOOSE YOUR CRUST

TASTY CHICKEN

CHOOSE YOUR CRUST

Original Cheese & Tomato V gf

topped with 100% mozzarella cheese & Domino’s own tomato sauce 3.99 7.99 9.99 11.99

Create your own pizza…add your own toppings to any of our menu pizzas (price per topping)

– NEW chipotle sauce– NEW Mojito style dressing– NEW pulled Barbacoa beef

– pork meatballs– chorizo*– Cumberland sausage – ground beef †† – pepperoni* – ham†*

– chicken breast strips††* – tandoori chicken††* – smoked bacon rashers††*

– pineapple* – sweetcorn*– red onions*– tomatoes*– jalapeño peppers* – green & red peppers* – mushrooms* – black olives* – Domino’s herbs* – extra cheese*

xx xx xx xx

Mighty Meaty ® red onions, mushrooms, pepperoni, ham†, ground beef††, Cumberland

sausage

00.00 00.00 00.00 00.00

Vegetarian Supreme V gf

red onions, green & red peppers, sweetcorn, mushrooms, tomatoes

Pepperoni Passion ® gfextra pepperoni, extra mozzarella cheese

Texas BBQ ® gfBBQ sauce, chicken breast strips††, smoked bacon rashers††, red onions,

green & red peppersPizza descriptionXxxxxxx xxxxxxx, xxxxxxxx, xxxxxxxx xxxxxx, xxxxxx xxxxxxxx xxxxxx, xxxxxx

xxxxxxxx xxxxxx, xxxxxx

xx xx xx xx

Pizza descriptionXxxxxxx xxxxxxx, xxxxxxxx, xxxxxxxx xxxxxx, xxxxxx xxxxxxxx xxxxxx, xxxxxx

xxxxxxxx xxxxxx, xxxxxx, xxxxxx xxxxxxxx xxxxxx, xxxxxx, xxxxxx xxxxxxxx

xxxxxx, xxxxxxPizza descriptionXxxxxxx xxxxxxx, xxxxxxxx, xxxxxxxx xxxxxx, xxxxxx xxxxxxxx xxxxxx, xxxxxx

Pizza descriptionXxxxxxx xxxxxxx, xxxxxxxx, xxxxxxxx xxxxxx, xxxxxx xxxxxxxx xxxxxx, xxxxxx

xxxxxxxx xxxxxx, xxxxxxPizza descriptionXxxxxxx xxxxxxx, xxxxxxxx, xxxxxxxx xxxxxx, xxxxxx xxxxxxxx xxxxxx, xxxxxx

Pizza descriptionXxxxxxx xxxxxxx, xxxxxxxx, xxxxxxxx xxxxx xxxxxxx, xxxxxxxx, xxxxxxxx xxxxxx

Xxxxxxx xxxxxxx, xxxxxxxx, xxxxxxxx xxxxxx

Pizza descriptionXxxxxxx xxxxxxx, xxxxxxxx, xxxxxxxx xxxxxx, xxxxxx xxxxxxxx xxxxxx, xxxxxx

xxxxxxxx xxxxxx, xxxxxx, xxxxxx xxxxxxxx xxxxxx, xxxxxx, xxxxxx xxxxxxxx

xxxxxx, xxxxxxPizza descriptionXxxxxxx xxxxxxx, xxxxxxxx, xxxxxxxx xxxxxx, xxxxxx xxxxxxxx xxxxxx, xxxxxx

xxxxxxxx xxxxxx, xxxxxx, xxxxxx xxxxxxxx xxxxxx, xxxxxx, xxxxxx xxxxxxxx

xxxxxx, xxxxxxPizza descriptionXxxxxxx xxxxxxx, xxxxxxxx, xxxxxxxx xxxxxx, xxxxxx Xxxxxxx xxxxxxx, xxxxxxxx,

xxxxxxxx xxxxxx, xxxxxx Xxxxxxx xxxxxxx, xxxxxxxx, xxxxxxxx xxxxxx, xxxxxx

Xxxxxxx xxxxxxx, xxxxxxxx, xxxxxxxx xxxxxx, xxxxxx

Pizza descriptionXxxxxxx xxxxxxx, xxxxxxxx, xxxxxxxx xxxxxx, xxxxxx xxxxxxxx xxxxxx, xxxxxx

xxxxxxxx xxxxxx, xxxxxx, xxxxxx xxxxxxxx xxxxxx, xxxxxx, xxxxxx xxxxxxxx

xxxxxx, xxxxxx

CHOOSE YOUR TOPPINGSPERSONAL

7”SMALL

9.5”MEDIUM

11.5”

LARGE13.5”

MORE COMBINATIONS THAN PEOPLE IN THE W

ORLD

gf* =

SWAP4 FREE

SWAP4 FREE Mozzarella for 1/3 reduced fat mozzarella cheese

Dominos own tomato sauce for BBQ sauce

Spicy BBQ Wings chicken wings coated in a medium spicy BBQ sauce 7 for 4.4914 for 7.4921 for 10.49

FRANK’S® RedHot® Wings

chicken wings coated in FRANK’S® RedHot® Sauce

7 & 14 served with 1 FRANK’S® RedHot® dip

21 served with 1 FRANK’S® RedHot® dip and 1 garlic

& herb dip

7 for 4.4914 for 7.4921 for 10.49

Chicken Wings lightly spiced chicken wings7 served with 1 FRANK’S® RedHot® dip

14 & 21 served with 1 garlic & herb and 1 FRANK’S®

RedHot® dip

7 for 4.4914 for 7.4921 for 10.49

Chicken Strippers® chicken breast goujons, coated in crispy breadcrumbs

7 served with 1 bbq dip14 & 21 served with 1 bbq & 1 garlic & herb dip

7 for 4.4914 for 7.4921 for 10.49

Chicken Kickers™ pieces of chicken breast in a mildly spicy, crispy coating

7 served with 1 garlic & herb dip

14 & 21 served with 2 garlic & herb dips7 for 4.4914 for 7.4921 for 10.49

Kickers Combo™ a full portion of Chicken Kickers™ and potato wedges,

served with 1 garlic & herb and 1 FRANK’S® RedHot® dip x.xx 2 for x.xx

Strippers Combo™ a full portion of Chicken Strippers® and potato wedges,

served with 1 bbq and 1 garlic & herb dipx.xx

2 for x.xx

SUMPTUOUS SIDES

Twisted Dough Balls™ 6 fresh dough pizza rolls brushed with garlic oil, filled

with 100% mozzarella and a choice of: pepperoni or

cheese & herb sauce V

x.xx2 for x.xx

Garlic Pizza Bread Va 6" base topped with 100% mozzarella cheese &

Domino’s own tomato sauce

x.xx2 for x.xx

Potato Wedges Vserved with bbq dip

x.xx2 for x.xx

Coleslaw 200g tub V gf

x.xx

Dips V gfbbq, garlic & herb, honey & mustard, FRANK’S®

RedHot® dip and NEW tangy salsa

0.404 for x.xx

NOT SWEET ENOUGH?Chocolate Twisted Dough Balls V

6 warm fresh dough pizza rolls wrapped with delicious

Belgian chocolate chips, sprinkled with icing sugar x.xx2 for x.xx

Chocolate Brownies V8 bite-sized chocolate brownies loaded with gooey

Belgian chocolate chips

x.xx2 for x.xx

Chocolate Melt Va warm chocolate dessert with a melt in the middle

chocolate centre

x.xx2 for x.xx

Cookies V4 crunchy chewy warm and gooey cookies loaded with

choc chips

x.xx2 for x.xx

Ben & Jerry’s Ice Cream please ask store for flavours

x.xx

WRAPZZFolded tortilla wraps filled with 100%

mozzarella cheese & Domino’s own tomato sauce

Tandoori Hot tandoori chicken††, green & red peppers, red onions,

jalapeños, mushrooms

x.xx

Pepperoni Passion® pepperoni, extra mozzarella cheese

x.xx

Meatball Mayhem BBQ sauce, pork meatballs, red onions, Roquito® peppersx.xx

Vegetarian Supreme Vred onions, green & red peppers, tomatoes, mushrooms, sweetcorn x.xx

THIRST QUENCHERSCoke, Diet Coke, Coke Zero, Fanta, Sprite

330ml can 0.75p or 2 for 1.251.25ltr bottle 1.99 or 2 for 2.99

Nachos Vwith our secret recipe tomato sauce, topped with

mozzarella cheese, with or without jalapeños served with

a tangy salsa dip

x.xx

Fajita Wedges V our favourite potato wedges baked with Fajita seasoning,

served with a tangy salsa dip

x.xx

Carnivale Range

New

LUNCH?It’s a

/DominosPizza@Dominos_UK

Call dominos.co.ukPop in

Tap the app

NEW CROSS GATE 123 Large Road, London, SW00 00A 0207 123 1234 Opening Hours 11am – 11pm, 7 days a week

£10 OFFwhen you spend over £50

� DULWICH special

when you spend over £50 when you spend over £50 when you spend

over £50 when you spend over £50 when you spend over

ANY SIZE PIZZA£9.99Only

COLLECTION DELIVERYOR

when you spend over £50 when you spend over £50 when you spend

over £50 when you spend over £50 when you spend over

when you spend over £50

� MEGA SAVER deal50% OFFwhen you spend over £50 when you spend over £50 when you spend

over £50 when you spend over £50 when you spend over

when you spend over £50

� MEGA SAVER deal50% OFFwhen you spend over £50 when you spend over £50 when you spend

over £50 when you spend over £50 when you spend over

£10 OFFwhen you spend over £50

� DULWICH special

when you spend over £50 when you spend over £50 when you spend

over £50 when you spend over £50 when you spend over

Enjoy everyone’s favourite toppings on each side

at no extra cost – more great value from Domino’s!

with all small, medium and large pizzas

Riopulled Barbacoa beef, chipotle sauce,

red onions, green & red peppers

xx xx xx xx

Fiesta chicken breast strips††, red onions, green & red peppers,

seasoned with a fajita spice, with a drizzle of Mojito style dressing

xx xx xx xx

Carnivale Range

New

DOMINO’S STUFFED CRUST®SAUCY BBQ STUFFED CRUST CLASSIC CRUST

THIN & CRISPY

ITALIAN STYLE

DOUBLE DECADENCE TM

FRESH DOUGH STUFFED CRUSTS

TRY OUR

CLASSIC CRUST Our famous, fresh dough base. ITALIAN STYLE

Our famous, fresh dough, hand stretched out to

a thin base. Small, medium & large only.THIN & CRISPY

Our Thin & Crispy dough base. Medium & large only.

DOMINO’S STUFFED CRUST®

Mozzarella cheese with a hint of garlic & herb, stuffed

into our famous fresh dough crust. Medium & large only.

Add £x.xx to your pizza price. SAUCY BBQ STUFFED CRUST

A saucy stuffing of BBQ sauce & mozzarella cheese with

a hint of garlic & herb, in our famous fresh dough crust.

Medium & large only. Add £x.xx to your pizza price.

DOUBLE DECADENCE ™

A layer of cheese & herb sauce sandwiched between two

Thin & Crispy bases. Medium & large only. Add £x.xx to

your pizza price. GLUTEN FREE Our Gluten Free base. Avoid toppings containing gluten.

Available in small. Crust is not sliced.

Gluten Free (pizza must be ordered on gluten free base)OK for vegetariansOn the spicy HOT side

gf

VDeal Conditions: *Pizza from menu or create your own up to x toppings. Offers Expire: XX.XX.XX. *Extra charge for premium

bases and crusts. Minimum delivery order £X. †Made from pork legs using selected cuts with added water. ††With added water.

Customer Services – If you experience any difficulties that the store manager cannot resolve, then please call Xxxxxxx on xxxxxx

xxxxxxxxx.We are happy to accept these credit/debit cards and payment methods. Sorry, we do

not accept cheques.

ANY SIZE PIZZA£9.99Only

COLLECTION DELIVERYORwhen you spend over £50 when you spend over

£50 when you spend over £50 when you spend

over £50 when you spend over

CHOCOLATE TWISTED DOUGH BALLS

be�er �an everSPICYBBQ WINGS

LIP SMACKINGLY DELICIOUS

LIP SMACKINGLY DELICIOUS

DRESSING

MO

JITO STYLE

SAUCE

CHIPOTLE

BEEF

BARBACOA

SEASONING

FAJITANew

If you require this leaflet in an alternative format please contact 01908 580000 to discuss your needs. Alternatively please contact your local store who will be happy to talk through your menu.

1. Buy one large pizza, one garlic pizza bread, one seven piece portion of chicken strippers® and one 1.25ltr bottle of drink for £19.99. Offer cannot be used in conjunction with any other offer or promotion. Create your own is available

up to a maximum of 4 toppings. Additional toppings charged as extra. Premium crusts and bases will be charged as extra. Offer available for collection or delivery however delivery areas, charges and minimum delivery spends may

apply, please ask your local store for details. In the event of out of stock items, we will do our best to offer you a like-for-like substitute. Valid at participating stores only. Subject to availability. Offer only available between 16 June 2014

and 14 September 2014 (inclusive) subject to local store opening hours. Offer only available in UK including NI. Offer may be updated, amended or withdrawn at any time. For full T&Cs applicable to the offer see www.dominos.co.uk.

2. To order online, you must click on the Deals section of the website and order using the ‘Two for Tuesday’ option. Only valid with medium or large pizzas. Free pizza must not exceed the value of the first. Offer cannot be used with any

other offer or deal. Valid between 09:00hrs and 23:59hrs (subject to store opening hours) on Tuesdays only. Valid for a limited time only at participating stores. Subject to availability. Collection or delivery but delivery areas & minimum

delivery spends may apply, please ask your local store for details. Offer only available in UK and NI. Offer is valid between Tuesday 17th June 2014 (on Tuesdays only) and Tuesday 9th September 2014 (inclusive) subject to local store

opening hours. For full T&Cs applicable to the offer see www.dominos.co.uk. T&Cs: Half and Half pizzas: only valid with small, medium or large pizzas. Premium crusts and bases will be charged as extra. Price applicable for a Half and

Half pizza using standard Domino’s toppings will be based on the most expensive half and additional toppings will be charged as extra. Each pizza is only available with one type base and one type crust. If you have an allergy please inform

your order-taker. Although great care has been taken to remove all bones from meat products, some may remain. Our stores are busy working environments & there is a risk of cross-contamination between toppings. For full ingredient

lists, nutritional & allergen information see www.dominos.co.uk. Prices are subject to change without notice. Offers are only available at participating stores & not all offers are available on the Domino’s website (www.dominos.co.uk).

On occasions customers may receive a menu if they are outside a delivery area. In this situation you will not be able to use our delivery service but you will be able to collect from the store. Limited delivery areas designed with safety in mind.

For the safety of our drivers, a driver will only deliver to the main door/reception. Drivers carry less than £10. All products are subject to availability. Unless you request otherwise the address details that you provide to the

store on placing your order will be retained on the store system for use in connection with future orders made by you.

Descriptions and images contained in menus are included for illustration purposes only, actual orders may contain non-material

differences. All trademarks are registered in the name of Domino’s Pizza UK & Ireland Ltd (“DPUK”) or Domino’s IP Holder LLC and/

or used under licence by DPUK. Coca-Cola, Coke & the Dynamic Ribbon Device are registered trademarks of The Coca-Cola Company.

All rights reserved. Copyright 2014. All orders placed at the store (whether online, by telephone or in person) are subject to & incorporate

our Terms & Conditions of Sale located at ‘Boring Legal Stuff’ at www.dominos.co.uk.

/DominosPizza@Dominos_UKCalldominos.co.ukPop inTap the appFor your instant FREE Domino’s deal text ‘PIZZA’ & your postcode to 60606‡

onlyonly

EVERYTUESDAY

MEDIUM ANDLARGE PIZZAS ONLY

COLLECTION or DELIVERY

TM

OURPROMISEThe most ridiculously delicious pizzas. You want to eat them and we want to make them. That’s why, at Domino’s, good will never be good enough.

Greatness is all that matters here. And Greatness comes from the freshest dough, our secret recipe tomato sauce and 100% fresh mozzarella. Greatness comes to your door in the care of our intrepid delivery drivers, who ensure your pizza is delivered deliciously hot, every time. Yes, our mission here is simple; to deliver the greatest tasting food and put the widest smile on your face.That ladies and gentlemen, is… Greatness from Domino’s

1

2

DRESSING

MOJ

ITO STYLE

SAUCE

CHIPOTLE

BEEF

BARBACOA

SEASONING

FAJITA

New

If you require this leaflet in an alternative format please contact 01908 580000 to discuss your needs. Alternatively please contact your local store who will be happy to talk through your menu.

1. Buy one large pizza, one garlic pizza bread, one seven piece portion of chicken strippers® and one 1.25ltr bottle of drink for £19.99. Offer cannot be used in conjunction with any other offer or promotion. Create your own is available

up to a maximum of 4 toppings. Additional toppings charged as extra. Premium crusts and bases will be charged as extra. Offer available for collection or delivery however delivery areas, charges and minimum delivery spends may

apply, please ask your local store for details. In the event of out of stock items, we will do our best to offer you a like-for-like substitute. Valid at participating stores only. Subject to availability. Offer only available between 16 June 2014

and 14 September 2014 (inclusive) subject to local store opening hours. Offer only available in UK including NI. Offer may be updated, amended or withdrawn at any time. For full T&Cs applicable to the offer see www.dominos.co.uk.

2. To order online, you must click on the Deals section of the website and order using the ‘Two for Tuesday’ option. Only valid with medium or large pizzas. Free pizza must not exceed the value of the first. Offer cannot be used with any

other offer or deal. Valid between 09:00hrs and 23:59hrs (subject to store opening hours) on Tuesdays only. Valid for a limited time only at participating stores. Subject to availability. Collection or delivery but delivery areas & minimum

delivery spends may apply, please ask your local store for details. Offer only available in UK and NI. Offer is valid between Tuesday 17th June 2014 (on Tuesdays only) and Tuesday 9th September 2014 (inclusive) subject to local store

opening hours. For full T&Cs applicable to the offer see www.dominos.co.uk. T&Cs: Half and Half pizzas: only valid with small, medium or large pizzas. Premium crusts and bases will be charged as extra. Price applicable for a Half and

Half pizza using standard Domino’s toppings will be based on the most expensive half and additional toppings will be charged as extra. Each pizza is only available with one type base and one type crust. If you have an allergy please inform

your order-taker. Although great care has been taken to remove all bones from meat products, some may remain. Our stores are busy working environments & there is a risk of cross-contamination between toppings. For full ingredient

lists, nutritional & allergen information see www.dominos.co.uk. Prices are subject to change without notice. Offers are only available at participating stores & not all offers are available on the Domino’s website (www.dominos.co.uk).

On occasions customers may receive a menu if they are outside a delivery area. In this situation you will not be able to use our delivery service but you will be able to collect from the store. Limited delivery areas designed with safety in mind.

For the safety of our drivers, a driver will only deliver to the main door/reception. Drivers carry less than £10. All products are subject to availability. Unless you request otherwise the address details that you provide to the

store on placing your order will be retained on the store system for use in connection with future orders made by you.

Descriptions and images contained in menus are included for illustration purposes only, actual orders may contain non-material

differences. All trademarks are registered in the name of Domino’s Pizza UK & Ireland Ltd (“DPUK”) or Domino’s IP Holder LLC and/

or used under licence by DPUK. Coca-Cola, Coke & the Dynamic Ribbon Device are registered trademarks of The Coca-Cola Company.

All rights reserved. Copyright 2014. All orders placed at the store (whether online, by telephone or in person) are subject to & incorporate

our Terms & Conditions of Sale located at ‘Boring Legal Stuff’ at www.dominos.co.uk.

/DominosPizza@Dominos_UKCalldominos.co.ukPop inTap the appFor your instant FREE Domino’s deal

text ‘PIZZA’ & your postcode to 60606‡

onlyonly

EVERYTUESDAY

MEDIUM ANDLARGE PIZZAS ONLY

COLLECTION or DELIVERY

TM

OURPROMISE

The most ridiculously delicious pizzas.

You want to eat them and we want to make them.

That’s why, at Domino’s, good will

never be good enough.

Greatness is all that matters here. And Greatness

comes from the freshest dough, our secret recipe

tomato sauce and 100% fresh mozzarella.

Greatness comes to your door in the care of our

intrepid delivery drivers, who ensure your pizza

is delivered deliciously hot, every time.

Yes, our mission here is simple; to deliver

the greatest tasting food and put the widest

smile on your face.

That ladies and gentlemen, is…

Greatness from Domino’s

1

2

Domino’s MenuRedesign of inner

Menu outer updated quarterly with new

creative

Supplement Centre infographic

Illustration and design for online blog

Channel Fisheries Re-brand and design of collateral including packaging, brochure and website

Waterstones Review

Design and artwork of newspaper format quarterly magazine

Logo design Various clients

La Cucina Pizzeria

Menu redesign and illustration

For more information or samples 07905 313864 or simon@arkitex.co.uk

For recommendations please visit my LinkedIn profile:linkedin.com/in/simonwestdesign See my photography obsession here:

instagram.com/littlesimonwest