Simon Rowell
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Transcript of Simon Rowell
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DIGITAL PUBLISHERS’ GUIDE TO INTELLECTUAL PROPERTY
Simon Rowell, Partner
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Digital Publishers’ Guide to IP
A. Protecting your brand
B. Understanding copyright
C. Securing ownership of copyright in digital works
D. Licensing of copyright in digital works
E. Confidential Information
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A. Protecting your brand
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Common law v registered trade marks
Conduct a search prior to use – territory?
Pick a distinctive mark
File trade mark applications
o Word mark
o Logo
o Colours?
o Book titles?
o Word mark
o Logo
o Colours?
o Book titles?
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B. Understanding copyright
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Works protected by copyright
o Literary (includes software and compilations), musical and artistic works
o Sound recordings and films
o Typographical arrangements of published editions
o Communication works Communication work means a transmission of sounds, visual images, or other information, or a combination of any of those, for reception by members of the public, and includes a broadcast or a cable programme
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Works protected by copyright
Note, a digital work may comprise one or all of the foregoing works
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Originality
• Sufficient independent skill, judgement and labour went into creation
– Nine Network television programming schedule: Yes
– NO FEAR t-shirt slogans: No
• Not itself copied
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Exclusive rights of copyright owner
o To copy or issue copies
o To perform, play or show the work in public
o To communicate the work to the public
o To adapt the work
o To authorise others to do the above
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Exceptions to the owner’s exclusive rights
• Fair dealing
• Education
• Libraries and archives
• Format shifting
• Internet service provider liability
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Duration of copyright
• Literary, artistic, dramatic and musical works: 50 years after death of author;
• Sound recording or film: 50 years from date made or made available to the public (whichever is longer)
• Publishers’ copyright: 25 years after publication
• Communication work: 50 years from first communication to public
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Infringement of copyright
• Takes a substantial part
• Importance of the part taken
• Is objectively similar
• Assessment of overall similarities: “a copy is a copy if it looks like a copy”
• There is a causal connection
• Some copying has actually occurred
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Idea v Expression of Idea
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C. Securing ownership of copyright
[Image used on www.spicyindia.blogspot.com (4 Dec 2007)]
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Securing ownership of copyright
• Copyright automatically exists
• Employee authors
• Commissioned works – text v illustrations
• Assignments
• Marking with © symbol recommended
• Retaining drafts recommended
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Securing ownership of copyright
• Works contributed by members of the public
• Important to include terms of submission, to clarify ownership / licence terms (eg open source, creative commons)
• Wikipedia terms: To grow the commons of free knowledge and free culture, all users contributing to Wikimedia projects are required to grant broad permissions to the general public to re-distribute and re-use their contributions freely, as long as the use is attributed and the same freedom to re-use and re-distribute applies to any derivative works.
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D. Licensing copyright in digital works
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Owner’s permission to perform a restricted act
• Author’s licence direct to digital publisher
• Book publisher’s sub-licence to digital publisher
• Digital publisher’s licence (as © owner) or sub-licence (as licensee of author) to a syndication partner, subscriber, ISP or other third party
• One to many licence – GNU GPL or Creative Commons
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Publishing licence
• Identification of work(s)
• Rights licensed – book, audio book, digital book, TV and film rights, merchandise rights, etc
• Duration
• Territory
• Royalties
• Sublicensing
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E. Confidential Information
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• Exists by contract or by circumstance
• Submission or receipt of project ideas
• Employees
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F. Patents
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• Territorial
• Patentable subject matter varies
• Novelty
• Inventive
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C. Questions?
[Image released to the public domain - http://commons.wikimedia.org]
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C