Simon Gill, Chief Creative Officer, DigitasLBi
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Transcript of Simon Gill, Chief Creative Officer, DigitasLBi
RETH INK ING R .O. I . 1 9 T H N O V E M B E R 2 0 1 4
Simon Gill Chief Creative Officer, UK
@skinnybouffant
Building & Optimising
Digital Platforms
SEO / SEM
Social Channels
Campaigns
Transactional Sites
Content Management
Measurement Frameworks
Application Support
Multichannel / Multi Device Distribution
Multi Signal Media
Social CRM
Branded Content/Utilities
Experiential
Social Business Design
Service Innovation
Brand / Business Creation IP & New Formats
Advocacy And Influencer Engagements
Global Asset Management And Distribution
Building Innovating Leading
The Digital Journey
Connect The Basics Up Start To Differentiate Future Proof Our Business
We Take R.O.I. Seriously Google:
Serious face
Best ROI
For each £1 spent, the client made:
EON Campaign £GOOD
Platform Upgrade £BETTER
Optimisation £EPIC
Social Posts
12000 notes 33 backlinks
People Reached 89,216
Likes, Comments & Shares 7,205
Post Clicks 3,886
Referral Visits 46% increase
Optimize Improve Increase Efficiency
Efficient is brittle
Imaginative marketing and commercial success
“Failure gives you information that is not available to everyone… This makes it the most valuable
information”
Sergio Alcocer, President Latinworks, 2014
Make creativity the catalyst for your
investment
Investment Noun [ mass noun ] the action or process of investing money for profit: • [ count noun ] an act of devoting time, effort, or energy to a particular undertaking with the expectation of a worthwhile result
Investment Noun [ mass noun ] the action or process of investing money for profit: • [ count noun ] an act of devoting time, effort, or energy to a particular undertaking with the expectation of a worthwhile result
OVERHEAD 1
(3 weeks)
Assessment Gate
(6 weeks)
Investment Gate
Theme day Realisation Graduation Exploration Creation
Code name:!Accident factory!
Return on Innovation