Simon Falvo Press Kit October 2012

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PRESS KIT

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Transcript of Simon Falvo Press Kit October 2012

Page 1: Simon Falvo Press Kit October 2012

PRESS KIT

Page 2: Simon Falvo Press Kit October 2012

Hi, I am Simon

Passionate traveler

Social Media Enthusiast

Strong PR background

Always ready to explore another piece of world, discover new places, encounter different

people and cultures, and share my experiences and emotions

Who am I?

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So... What is Wild About Travel?

The mirror of a great passion

The willingness to go beyond simple ‘visiting’.

Telling stories about experiences

and emotions.Searching for what makes a

place unique.

Writing and sharing about the things I like: adventure, the outdoors and wilderness,

as well as art and culture.

Recent launch of the new Wild About Travel Monthly

Newsletter

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Wild About Travel readers

are from...USA 30%

UK 10%Italy 8%

Canada 6% Philippines 5%

Spain 3%Australia 3%

India 3% Germany 2%

Source: Google Analytics

According to Alexa, wild-about-travel.com is visited more

frequently by females, age range 35-44, no

children, college educated and browsing from home.

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Twitter: 7,650+ Followers

TweetReach (last 50 tweets): 381,000+ People,

506,500+ Impressions

Facebook: 3,650+ Friends (Simon Falvo), 1,320+ Fans

(Wild About Travel page)

Instagram: 800+ Followers

Pinterest: 630+ Followers

StumbleUpon: 850+ Connections

Data as of October 2012

Social Network

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There’s nothing like passion and a good network to successfully promote a

destination and a special travel experience.

Blog Trips attended include:St Albans (UK), November 2010

Tuscany (Italy), March 2011Glasgow (UK), April 2011

Antequera (Spain), June 2011 Brighton (UK), January 2012

Dolomites (I), March 2012 Umbria (I), April 2012

Costa Brava (E), May 2012 Seiser Alm (I), August 2012

Molise (I) Sept. 2012Flanders (B), Sept. 2012

Costa Brava (E), Sept. 2012

The potential of Blog/Press Trips

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Contribution ranges from real-time exposure through the

main social networks, articles and photos promoted

through a large number of platforms.

Promotion before, during and after the trip

Strong focus on engagement

Post trip measurement (articles page views,

interactions, twitter reach, etc.)

Wide-spread, Measurable

Exposure

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Contributor of VisitBritain with a pool of UK and international

travel bloggers.

Featured on other blogs and publications, among which:

IMQ NotizieVelvet Escape

Isabelles TravelCumi&Ciki

Traveldudes

Besides Wild About Travel

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Organizer of a course in Social Media Marketing

for the Tourism Industry.

Keynote Speaker at TBE12 in Genova (October 2012)

Panel Speaker at BTO2011(Florence) and

BIT2012 (Milan)

Social Media and Speaking Engagements

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• Panorama (The main Italian News Magazine): In Viaggio coi Blogger, October 2012

• RAINews24 (TV): Interview on Travel Blogging/TBE12, October 2012

• Wired.it: I migliori blg di viaggio, October 2012

• Il Secolo XIX (Local Newspaper in the Liguria Region): TV Interview, October 2012

In the News

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Media and PRI am available for:

+ Blog/Press Trips and social media engagement.

+ Products Reviews, according to the editorial guidelines.

+ Commissioning of Travel Articles (English and Italian).

+ Collaboration with PR agencies, Tourism

Boards, Holiday resorts for the promotion of selected

destinations or travel experiences.

+ Public Speaking related to Social Media Marketing

in the Travel Industry.

+ Sponsored Articles, according to editorial guidelines.

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Thank you! I look forward to getting in touch