Simon Falvo Press Kit October 2012
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Transcript of Simon Falvo Press Kit October 2012
PRESS KIT
Hi, I am Simon
Passionate traveler
Social Media Enthusiast
Strong PR background
Always ready to explore another piece of world, discover new places, encounter different
people and cultures, and share my experiences and emotions
Who am I?
So... What is Wild About Travel?
The mirror of a great passion
The willingness to go beyond simple ‘visiting’.
Telling stories about experiences
and emotions.Searching for what makes a
place unique.
Writing and sharing about the things I like: adventure, the outdoors and wilderness,
as well as art and culture.
Recent launch of the new Wild About Travel Monthly
Newsletter
Wild About Travel readers
are from...USA 30%
UK 10%Italy 8%
Canada 6% Philippines 5%
Spain 3%Australia 3%
India 3% Germany 2%
Source: Google Analytics
According to Alexa, wild-about-travel.com is visited more
frequently by females, age range 35-44, no
children, college educated and browsing from home.
A quick overview of the impact of my writing and photography.
• Google Page Rank: #3• Alexa Ranking: #106,000
Global• Klout Score: 63• #8 in the Top 50 Blogs in
Adventure on NetworkedBlogs
• # 41 in the Top 150 Travel Blogs for Students
• Voted #2 in the ‘Travel Blogs with Photos’ Category on GotSaga Best of 2010 Travel Awards
Data as of October 2012
Statistics
Twitter: 7,650+ Followers
TweetReach (last 50 tweets): 381,000+ People,
506,500+ Impressions
Facebook: 3,650+ Friends (Simon Falvo), 1,320+ Fans
(Wild About Travel page)
Instagram: 800+ Followers
Pinterest: 630+ Followers
StumbleUpon: 850+ Connections
Data as of October 2012
Social Network
There’s nothing like passion and a good network to successfully promote a
destination and a special travel experience.
Blog Trips attended include:St Albans (UK), November 2010
Tuscany (Italy), March 2011Glasgow (UK), April 2011
Antequera (Spain), June 2011 Brighton (UK), January 2012
Dolomites (I), March 2012 Umbria (I), April 2012
Costa Brava (E), May 2012 Seiser Alm (I), August 2012
Molise (I) Sept. 2012Flanders (B), Sept. 2012
Costa Brava (E), Sept. 2012
The potential of Blog/Press Trips
Contribution ranges from real-time exposure through the
main social networks, articles and photos promoted
through a large number of platforms.
Promotion before, during and after the trip
Strong focus on engagement
Post trip measurement (articles page views,
interactions, twitter reach, etc.)
Wide-spread, Measurable
Exposure
Contributor of VisitBritain with a pool of UK and international
travel bloggers.
Featured on other blogs and publications, among which:
IMQ NotizieVelvet Escape
Isabelles TravelCumi&Ciki
Traveldudes
Besides Wild About Travel
Organizer of a course in Social Media Marketing
for the Tourism Industry.
Keynote Speaker at TBE12 in Genova (October 2012)
Panel Speaker at BTO2011(Florence) and
BIT2012 (Milan)
Social Media and Speaking Engagements
• Panorama (The main Italian News Magazine): In Viaggio coi Blogger, October 2012
• RAINews24 (TV): Interview on Travel Blogging/TBE12, October 2012
• Wired.it: I migliori blg di viaggio, October 2012
• Il Secolo XIX (Local Newspaper in the Liguria Region): TV Interview, October 2012
In the News
Media and PRI am available for:
+ Blog/Press Trips and social media engagement.
+ Products Reviews, according to the editorial guidelines.
+ Commissioning of Travel Articles (English and Italian).
+ Collaboration with PR agencies, Tourism
Boards, Holiday resorts for the promotion of selected
destinations or travel experiences.
+ Public Speaking related to Social Media Marketing
in the Travel Industry.
+ Sponsored Articles, according to editorial guidelines.
Facebook: Simon Falvo, Wild About TravelTwitter: @1step2theleftGoogle+: Simon FalvoLinkedIn: Simon FalvoInstagram: @1step2theleftPinterest: WIldAboutTravelFor further information [email protected]
Find me on...
All Photos by Simon Falvo
Thank you! I look forward to getting in touch