Media Campaign Media Campaign ProposalProposal

Presenter: Nina Elias

Goals:

• Improve company visibility

• Increase market share

• Insert screenshot of Google search with Simon and Schuster who? Written in text box.

Problem: Visibility

Solution:

• Increase keyword optimization• Monitor results using Google

Analytics

Problem: Translation

0

10

20

30

40

50

60

70

80

E-books Audio AdultPaper

East

Publishing Industry Sales2002-2009

SimonandSchuster.com

Solution:

• Feature exclusive multimedia content on homepage

• Facilitate easier customer interaction

Problem: Differentiation

Solution:

• Create ad campaign for S&S “firsts”• Construct a company personality

• Measure success by number of followers

Cost = $0( + expert labor )