Silver Maple Communications Corporate Presentation Eng

Copyright 2010 Bruce Kirby©

Marketing For Your Brand


A Recession Unlike OthersCompared with previous recessions, the U.S. federal budget has deteriorated far more rapidly.

Partly due to the first economic stimulus and bank bailouts.

The current stimulus implies an even larger and more prolonged deficit in the future.

Source: www.cfr.org


Economic InstabilityFor the whole of 2009, consumer spending fell 0.4% - its biggest drop since 1938.

High unemployment and fears of a v-shaped recovery are curbing spending.

Consumer confidence is rebounding … slowly.

Source: Conference Board


How Will It Affect You?More companies will be fighting over a smaller piece of the North American economic pie

Reduced spending by heavily in-debt consumers will lead to a reduction in spending power and less conspicuous consumption

Government spending will be inconsistent and inadequate

Higher returns on investment


Business as unusual

Urbany

Real-Time Reviews

Luxury

Mass Mingling

Ten Trends For 2010Eco-Easy

Tracking & Alerting

Embedded Generosity

Profile Myning

Maturalism

Source: www.trendwatching.com


Going International, Yes or No?Do you have the resources in place?

Which countries should I concentrate on?

Who are my target customers?

What strategy should I follow?


What You Can Start DoingGovernment grants and loans for international market expansion

Agent recruitment - finding new distribution channels

International market studies and marketing research

Market study - How big is your target market?


SME’s Emphasis on Innovation According to a poll taken in January of Canadian

small businesses :55% of small business owners say the recession has forced them to accelerate their efforts to innovate 87% found innovation important to attract new customers 80% found it very important to improving products or services

Source: Angus Reid


New Product Development RealitiesFor each 65 ideas generated:

7 will be considered seriously

4 will reach development stage

1 idea will succeed!


Best Practices For InnovationNew product development conferences (brainstorming )

Customer need identification (surveys, focus groups)

Stage-gate process product development (establishing process)

Metrics evaluation & tracking - SMART goals (execution)


What’s Your Brandwidth?What do your products say to your customers and/or potential customers?

What are its benefits?

What is its (USP) unique selling proposition?

What are your products’ positioning?


Marketing For Your NeedsE-Business strategy

Online marketing (SEM & SEO)

Advertising campaigns & promotions

Integrated marketing plan

Product management

Sales Forecasting


How Will Your Business Grow?What drives the industry?

Who drives the market?

Who are my competitors?

Who are my customers?

What are my capabilities and opportunities?


Management ServicesBusiness plans

Competitive analysis

PEST(Political, Economic, Social, Technological) analysis

SWOT(Strengths, Weaknesses, Opportunities, Threats) analysis

Balanced scorecard business evaluation


Thank You For Your TimeIf you're seeking a fresh approach to your marketing and need a professional that will exceed your objectives, don't hesitate to contact me , Bruce Kirby at:

[email protected]

450-699-4600

514-452-4600

Silver Maple Communications Corporate Presentation Eng

Business

Transcript of Silver Maple Communications Corporate Presentation Eng