Silkway presentation
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Presentation of the Silway-case during the Intensive Week at Haaga-Helia Helsinki, Finland.
Transcript of Silkway presentation
SilkwayTaking care of your beauty is our passion
Esa KarsiIida Nikki
Mikko Latva-KoivistoBob Van Reeth
Katia Vanden Nest Naomi Schiets
Table of Contents
o Silkway
o Yulia’s goals
o Business Model
o Insights
o Experiences
o Mission statement
o Ideas
Silkway
o Founded in 2011
o Yulia Volkova
o Natural cosmetics
o Luxury
o Affordable
o Siberian origin
Yulia’s goals
o Increasing sales in Finland
o Increase number of retail channels
o Brand awareness
o More sales on a daily basis
o Opening own shop
Business Model
Customersegments
Valuepropositions
Customerrelationships
Channels
Key acitvitiesKey resources
Key partners
Cost structure
Revenuestreams
Customer insights
o Reviews, rating scale
o Blogs
o Facebook : questions, likes
o Direct contacts from customers
o Questionnaire after order & delivery
o Discussion forums
Experiences
o Better communication
o Answer e-mails
o Webpages, store
o Marketing communication
o No gap between promises and reality
o WOW-effect:
o Packaging, small surprise
good word-of-mouth
Mission statement
“Pure Siberian
cosmetics
for all women,
because everyone
deserves the chance
to stay beautiful”
Ideas
o Changes
o Storytelling
o External advice (short period)
o Be active on facebook
o Office: stocking the products
o Visualization
