DEFINING STATE-OF-THE-ART

THE REGION’S FIRST INTERNATIONAL FINE ART FAIR

Rich Ferrante, Group Sales Director, rich@hegshows.com

Thomas Paul, Consultant, 818-943-5622, thomas@hegshows.com

www.siliconvalleycontemporary.com

April 10-13, 2014Opening preview April 10 benefits the San Jose Museum of Art

San Jose McEnery Convention Center

siliconvalleycontemporary.com

ArtHamptons, 2013

Sponsoredby

The SVC Moving Image Experience- The mecca for digital media enthusiasts

Since SVC is located in the technology corridor where many of the digital media technologies and products have been created, built, and applied, (yes, Adobe World Headquarters is down the block) the Fair is the ideal forum for the discussion and appreciation of this fast growing art genre. We provide a context for the integration of motion image based artwork to be viewed, valued, and enjoyed alongside and on par with other traditional media, such as painting, fine art photography, works on paper and sculpture. The Fair’s goal is to present a selection of the most innovative and captivating moving image artworks produced recently.

World Renowned Digital Media Educator, Writer, Curator and Galleriest, Paul Young, joins the SVC Moving Image Team

SVC Moving Image Curator is Paul Young, of Young Projects, the west coast’s premiere

venue for moving imagery and large scale video projections. He has promoted, lectured and curated award-winning video art exhibits at museums and art fairs around the world, including Art Forum Berlin, Loop in Barcelona, The Fresh Paint Fair in Israel, Art Platform and PhotoLA.

Recognizing the Best Works and Artist

The Fair will be honoring video artist Gary Hill with the SVC Motion Image Innovator of the Year. To inspire fairgoers, a panel of experts present, Collecting Video Art: What You Need to Consider. We also present the SVC 2014 Moving Image Curator Pick, with a memorable work in each of 3 categories, New media, video installation and video art, all of which will be on display.

Opportunity to Showcase Your Digital Artists.

Galleries have the opportunity to sponsor/present an artist single channel video at $3,000 per LCD HDTV screen, and $5,500 for each single channel video projection in a 12 x 12 solo space for the duration of the fair. Gallery staff do not need to be present.

Art + Tech Orientation Program (in formation)

Many of the top 150 most influential Hi-Tech companies in Silicon Valley are partnering with the Fair. They are inviting their boards, investors, management and staff to attend the fair, discover the art. Their invitations encourage participant to attend inspirational panel discussions and sign up for expert-led tours of the Fair. Total distribution of these invitations is expected to reach 500,000 employees.

Corporations Distributing Tickets: (list in formation)

SVC Curators & Consultants Committee Cathy Kimball - Executive Director and Chief

Curator of the San Jose Institute of Contemporary Art

William Moreno - Curator, writer, art advisor and director of William Moreno Contemporary

Monica Ramirez - Associate Director & Senior Curator for MACLA/Movimiento de Arte y Cultura Latino Americana

Sima Familant - Private Curator & Art Advisor

Alex Ray - Founder Five Senses Art Consultancy

Anna Hygelund - Fine Art Specialist Clars Auction Gallery

Karen Tallackson Bacon - Karen Tallackson Bacon Fine Art Advisory & Appraisals, LLC

Alan Bamberger - Founder Art-business.com

Susan McDonough - Appraisers Association of America, Certified Appraiser & West Coast Regional Representative

Chistopher Sicat - Private Artist & Curator

Kelly Sicat - Director Lucas Artists Residency Program at Montalvo Arts Center

Alanna Simone - Artist and Curator at the Armory Center for the Arts in Pasadena, CA

Danielle Wohl - Danielle Wohl Art Advisory

Tracy Freedman - Freedman Art Advisory

Adobe

Apple

Applied Materials

Chegg

Cisco Systems

DriverSide

Fairchild Semiconductor

Finisar

Floodgate Fund

Google

iGate

Infinera Corporation

Integrated Device Technology

Intersil

Khosla Ventures

Maxim Integrated Technologies

Nvidia

Sigma

Synopsys

Symantec

Symmertricom

Synaptics

Thoratec

TiVo

Ultratech

CO

NTA

CT

SVC MOVING IMAGE

E X P E R I E N C E

Fair Description

Silicon Valley Contemporary is the first fine art fair in this region. It will present important fine art from 1960s to the present. The Fair will showcase 60 well-established as well as up-and-coming contemporary art galleries from around the world, set to international production standards with 12 ft. high walls.

Welcome to the First Art Fair Ever in Silicon Valley

Silicon Valley Contemporary (SVC) will open up the art world to a region the rest of the country refers to as the “final frontier in America”–a world famous, sophisticated, highly-educated and multi-cultural region of 3 million people. SVC will bring the first major arts and cultural event to the peninsula, making fine art more accessible to the residents of this exclusive region.

What’s Planned for 2014

• Opening Night Preview, benefits the San Jose Museum of Art

• Arts Patron of the Year + Lifetime Achievement Awardee Ceremonies

• Museum Curators Weekend Retreat

• Expert-led tours for executives and investors from leading companies

• The Silicon Valley Modern Home Tour, showcasing the most spectacular homes in the Valley

• The Friday Night “Make Your Own Print” Party at the San Jose Institute of Contemporary Art

• Silicon Valley Business Journal’s “Art-rageous” Party

• de Saisset Museum private VIP tour of new exhibits

• City of San Jose Public Art Tour

Participate in an Art Fair 2.0

When in the land of innovation, innovate. SVC 2014 will introduce many Silicon Valley-originated technologies and sensibilities to the art world, helping to define SVC 2014 as the Art Fair 2.0 experience. These new approaches are designed to help widen the base of buyers and stimulate art buying over the traditional art fair model. It will also create international media buzz about the Fair. These will include:

• The Google Glass VIP Tour Experience- An art world premiere

• An opportunity for collectors worldwide to reserve a specific artwork to be shown at SVC, a week prior to Fair’s Opening.

• A wall-mounted tablet computer in every booth with the gallery’s complete artwork on display, artist bios and sales information and related info, for easy and immediate fairgoer perusal and comprehension.

• Urthecast Presents: The first Near-Live HD video presentation of Earth shot from the International Space Station orbiting the planet–to induce shock and awe.

• The 2014 Mobile Photography Award first-time exhibition and eye-popping live demos.

• Showcasing the most cutting-edge video installations in the world.

• Rhizome’s art+tech expert discussion

• A favorable terms financial loan to cover booth fees for every gallery participant (credit line pending) and a financial loan for every fairgoer to purchase art at the Fair, (credit line pending).

DEFINING STATE-OF-THE-ART

THE REGION’S FIRST INTERNATIONAL FINE ART FAIR

Silicon Valley is the only place on Earth not trying to figure out how to become Silicon Valley -Robert Metcalfe, co-founder of Ethernet and founder of 3Com

Why Now

1 As Silicon Valley matures, it becomes more Main St., although still evolving, vast wealth is being realized continually, which is a phenomenon not found anywhere else in America.

2 Well known as the technology innovation center of the world, the City of San Jose Office of Cultural Affairs and Team San Jose have partnered with the Fair in efforts to make SVC the region’s premier visual arts and cultural event.

3 The City of San Jose (10th largest in the US) is the cultural center of Silicon Valley with over 3 million residents, three art museums, a ballet company, a symphony and a major performing arts center.

4 The City of San Jose has an NHL team, the San Jose Sharks and the NFL’s San Francisco 49ers are moving to the Valley in August 2014. Silicon Valley will host the 2016 Super Bowl.

5 The Fair will be held at the best possible site for this event, the San Jose McEnery Convention Center, which recently underwent a dramatic $120 million expansion installing “The Idea Tree,” the cutting-edge of art and technology, as it prepares to host SVC 2014.

6 Many of the leading corporations in Silicon Valley are exploring and redefining the world of art and photography.

7 Many of the region’s corporations and venture capital firms, including Facebook, are starting and building fine art collections and some are even opening galleries in the offices.

8 A February 26, 2013 WSJ article, “The New High-Tech Donors” created considerable buzz in the art world, stating Silicon Valley power players are beginning to collect art.

9 Silicon Valley is comprised of several wealthy communities including 6 of the top 10 most expensive cities in America to buy a home are in Silicon Valley: Los Altos (average listing, $1.7 million), Saratoga, Menlo Park, Palo Alto, Los Gatos and San Carlos.

Media Partners (in formation)

artltd.

Modern Painters

Art in America

Gallery Guide

Artinfo.com

Artillery

SFAQ

Silicon Valley Business Journal

San Jose Mercury News

Mercurynews.com

Oakland Tribune

San Mateo County Times

Marin Independent Journal

Santa Cruz Sentinel

Siliconvalley.com

Cultural Partners (in formation)

Arts Council of Silicon Valley

ArtSpan

ArtTable

Asian American Women Artists Association

Bay Area Glass Institute

California Lawyers for the Art

City of San Jose Office of Cultural Affairs (Public Art Program)

Computer History Museum

de Saisset Museum

MACLA

San Francisco Arts Commission

San Francisco Women Artists

San Jose Institute of Contemporary Art

San Jose Jazz

San Jose Museum of Art

Sanchez Art Center

Santa Clara County Library District

Santa Cruz Art League

Silicon Valley Asian Art Center

SomArts

UC Berkeley Art Museum and Pacific Film Archive

Yerba Buena Center for the Arts

Rhizome

Downtown San Jose

The first opportunity ever to present contemporary art in the cultural center of Silicon Valley - limited to 60 select dealers.

San Jose Convention Center“Idea Tree,” Soo-in Yang. Photo credit: Daniel Garcia

Patrons taking in the art at ArtAspen, 2013