Silicon Halton Lean Startup Lunch and Learn

25
Lean Startup www.siliconhalton.com @jasonlittle Run a smarter business

description

Learn how to run a smarter business by combining Lean Startup and Agile techniques.

Transcript of Silicon Halton Lean Startup Lunch and Learn

Page 1: Silicon Halton Lean Startup Lunch and Learn

Lean Startup

www.siliconhalton.com

@jasonlittle

Run a smarter business

Page 2: Silicon Halton Lean Startup Lunch and Learn

Idea @jasonlittle

www.siliconhalton.com

Do you guys, like, make iPad Apps?

Page 3: Silicon Halton Lean Startup Lunch and Learn

Idea @jasonlittle

www.siliconhalton.com

$1,500,00018 months

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@jasonlittle

www.siliconhalton.com

BuildMVP

Landing Page

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@jasonlittle

www.siliconhalton.com

MeasureLanding Page Conversion Rate: !

12% clicked through 30% of those filled out lead form 2 of the 30% bought it 85% of all mobile traffic on iOS

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@jasonlittle

www.siliconhalton.com

Learn

Cool factor

Over the air updates

Simultaneous disclosure

Thought monthly subscription was a scam

Wanted offline support

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@jasonlittle

www.siliconhalton.com

Mistakes

Didn’t talk to customers

Built too much too soon

Didn’t know how to price test

Didn’t know how to get actionable metrics

Weren’t solving a customer problem

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Lean Startup @jasonlittle

www.siliconhalton.com

Start with an Idea

Build an MVP to test assumptions

Measure actionable metrics

Learn from actionable metrics

Repeat

customer asked for iPad apps

is a basic app enough?

whoops, only had vanity metrics

learned by visiting customers

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@jasonlittle

www.siliconhalton.com

Wish I Knew…

Vanity vs Actionable Metrics

metrics that make you feel goodmetrics that make taking action hardfacebook likes, twitter followers, page viewsstuff you put in a business case to lie to your bossmarket research…and no evidence

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@jasonlittle

www.siliconhalton.com

Now I do!

Pirate Metrics

AcquisitionActivationRetentionReferralRevenue

New eyeballs on your product or serviceNew users who have a ‘good’ experienceUsers who came backUsers who shared your productUsers who gave you money

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@jasonlittle

www.siliconhalton.com

BUT HOW?!?!?!

Lean Startup Agile

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@jasonlittle

www.siliconhalton.com

Nah ah…

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@jasonlittle

www.siliconhalton.com

1) Be Visible

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@jasonlittle

www.siliconhalton.com

2) Plan Smarter

Vision Canvas by Roman Pichler

www.romanpichler.com

who is your target customer?

what do you think their needs are?

What do think your solution is?

Any idea how to make $$ yet?

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@jasonlittle

www.siliconhalton.com

3) Plan Your MVP

Product Canvas by Roman Pichler

www.romanpichler.com

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@jasonlittle

www.siliconhalton.com

4) And Add This…

Product Canvas by Roman Pichler

www.romanpichler.com

metrics

A A R R R

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@jasonlittle

www.siliconhalton.com

Questions to AskWho are my early adopters (personas) !What do I need to learn from my MVP? (metrics) !How do I market my MVP? !Where should I connect with my early adopters? !When should I run a new experiment?

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@jasonlittle

www.siliconhalton.com

Putting it all together

Create a vision boardBuild a product board

Analyze pirate metrics

Pivot

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@jasonlittle

www.siliconhalton.com

Validation

Pivot

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@jasonlittle

www.siliconhalton.com

Business case

Pivot

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@jasonlittle

www.siliconhalton.com

But Maybe…

Pivot

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@jasonlittle

www.siliconhalton.com

Where to focus?

uncertainty

time

Lean Startup: - Experiments

- Customer development

- MVP - Maximize learning

Agile: - Iterate on product

- Continuous delivery - Feature toggling

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@jasonlittle

www.siliconhalton.com

Wrap-up

Challenge your assumptions !Visualize ALL your data and plans !Don’t lie to yourself !Talk to customers !Learn how to sell

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@jasonlittle

www.siliconhalton.com

Questions?

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@jasonlittle

www.siliconhalton.com

ResourcesLanding Pages - www.unbounce.com - www.launchrock.com - www.landerapp.com !Metrics - www.piratemetrics.com - www.kissmetrics.com - www.google.com/analytics !!

Other Stuff www.leanstartupmachine.com/validationboard www.leanlaunchlab.com www.leanstack.com www.wufoo.com www.mailchimp.com !!More Stuff www.chargify.com www.verifyapp.com