SIGNAGE, PACKAGING & TRANSLATION … Signage Guidelines Lowe’s 2007 Display | Side Cap Product...

2007

U.S.

VISUAL

STANDARDS

GUIDE

SIGNAGE, PACKAGING &TRANSLATION GUIDELINES

©2007 by Lowe's®.All rights reserved.Lowe's and the gable design are registered trademarks of LF, LLC.

2007

U.S.

VISUAL

STANDARDS

GUIDE

DISPLAY

©2007 by Lowe's®.All rights reserved.Lowe's and the gable design are registered trademarks of LF, LLC.

Accessorios para el tocador

Vanity TopsCubiertas de tocador


Accessorios para el tocador



28"

Product Type:dropsoutofPANTONE®280c

English:1.5"capheightupperandlowercaseFolioExtraBold

Spanish:.75"capheightupperandlowercaseFolioMedium

.5"

BASELINE:English: 2"fromtopofbluebarSpanish: 0.75"frombottomofbluebar

4"

.5"

Bilingual ExampleThisisanexampleof“BlueBar”layout.See“BilingualLayoutOptions”onthefollowingpageformoredetails.

Signage Guidelines Lowe’s 200755

Display | Side Cap Graphics


Display | Side Cap Graphic Specification

A semi-rigid sign which is located on either side of an end cap, parallel to the aisle with or without product samples

SIZE: 2'-4"wx4'-0"h

LOCATION: Onsidecap,between4'-2"and8'-2"

PRODUCT TYPE COPY: English:FolioExtraBold.1.5"capheightSpanish:FolioMedium.1"capheightNotypedistortionallowed

COPY BELOW THE BLUE BAR: 48pt(mountingupto7')60pt(mountingbetween7'and8')Maximum65words

BILINGUAL LAYOUT OPTIONS: BLUEBARplusVERTICALCOLUMNSforareaimmediatelyundertheBlueBarwithvisualinthemiddleplusSIDE-BY-SIDEPANELSforsidepanels(withvisualinmiddlepanel,Englishonleftpanel,andSpanishonrightpanel)ORonlyifabsolutelynecessary,BLOCK-BY-BLOCKmaybeallowedforsidepanelswhenEnglishandSpanishtextblockscaneasilybestackedorappearonerightaftertheother.Seethesimplifiedlayoutillustrationsandmoredetaileddescriptionsonpages136-138.

Blue Bar Vertical Columns

Side-by-Side Block-by-Block

PHOTOGRAPHY: Upto65%coverage

PRINT METHOD / SUBSTRATE: Screenprintonto.100opaquewhitestyreneordigitallyprintontowhitevinylandmountwithpermanentadhesiveto.100whitestyrene.

COLORS: Onetofull-color.Ifscreenprinted,bluebarmustbeprintedasspotcolor,PANTONE®280c.Ifdigitallyprinted,bluebarmustmatchPANTONE®280c.

NOTES: Ifheaderisdisplayedoutdoors,useappropriateweatherproofmaterialsandUVinks.

AisleDirectorysignsmustnotberemovedorobstructed.

HARDWARE /

INSTALLATION METHOD: Mountdirectlytorackingusingscrewsthatcanpenetratetherack.

Ifmountingproducttosign,besurethatmountingmethodsupportstotalweightofdisplay.

Signage on side caps may be reserved for Lowe’s Corporate service messaging. Do not displace corporate graphics. Please contact your Product Marketing Manager for information.


Display | Side Cap Product Display (Shadow Box)

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Bilingual ExampleThisisanexampleof“BlueBar”layout.See“BilingualLayoutOptions”onthefollowingpageformoredetails.

upto4"

upto2'-4"

4'-2"

Product Type: dropsoutofPANTONE®280c

English: 1"capheightupperandlowercaseFolioExtraBold

Spanish: 0.5"capheightupperandlowercaseFolioMedium

3.5"wx1"hareaforoptional

Vendorlogotypereversedoutof

PANTONE®280c

AreaforLowe’sbarcodelocated1.5"fromrightedgeand1.25"

frombottom

Safety Margins: left&right:0.5"

top&bottom:0.5"

upto4'-0"

NOTE:

InordertocomplywithADAguidelinesforprotrudingobjects,asidestackmustbeplacedundersidecapproductdisplaysifover4"deep.

Optional Header

Upto4"

11.5"

Upto48"

2.5"

(seepage14forbarcodespecifications)


Display | Side Cap Product Display (Shadow Box) Specification

A display which merchandises product that is located on either side of an end cap, parallel to the aisle

MAxIMUM DISPLAY SIZE: 2'-4"wx4'-0"hx4"d

MAxIMUM SIDE PANEL SIZE: 4"wx4'-0"h

HEADER PANEL SIZE: Widthofdisplayx4"hminimum

DISPLAY LOCATION: Onsidecap,between4'-2"and8'-2"

HEADER LOCATION: Mountedtotop/insideofshadowbox

SIDE PANEL LOCATION: Mountedtosideofshadowbox

PRODUCT TYPE COPY: SidePanel: English–FolioExtraBold.1"capheight Spanish–FolioMedium.0.5"capheight Notypedistortionallowed Header: English–FolioExtraBold.1.5"capheight Spanish–FolioMedium..75"capheight Notypedistortionallowed

BILINGUAL LAYOUT OPTIONS: FORSHADOWBOXHEADER:BLUEBARONLY.

FORSIDEPANELS:horizontalblocksandblock-by-block.

BlueBar HorizontalBlocksBlockbyBlock

COPY BELOW THE BLUE BAR: 24pt(mountingbetween4'and5'),48pt(mountingbetween5'and7'), 60pt(mountingbetween7'and10'),maximum65words


PRINT METHOD / SUBSTRATE: SidePanel:screenprintonto.030opaquewhitestyreneordigitallyprintonto 4mil.whitevinylandmounttodisplaywithpermanentadhesiveto.030white styrene.

COLORS: Onetofull-color.Ifscreenprinted,bluebarmustbeprintedasspotcolor, PANTONE®280c.Ifdigitallyprinted,bluebarmustmatchPANTONE®280c.

NOTES: Ifsidepanelcontentincludesprojectinstructions,clearlyidentifytasksteps byplacingtheword‘step’infrontofeachnumberintheorderofinstruction andusetheHow-Toicon.

Ifheaderisdisplayedoutdoors,useappropriateweatherproofmaterialsand UVinks.

AisleDirectorysignsmustnotberemovedorobstructed.

HARDWARE / INSTALLATION: SidePanel:mountdirectlytotheshadowboxusingpermanentadhesiveor double-sidedfoamtape.

Header:screenprintonto.100opaquewhitestyreneordigitallyprintonto4 mil.whitevinylandmounttodisplaywithpermanentadhesiveto.100white styrene(ifheaderismountedagainstdisplaybacker,styrenemaybe.030).

Ifmountingproductinthedisplay,besurethatmountingmethodsupports totalweightofdisplay.

SOURCE: Lowe’sProcurement.ContactProductMarketingManagerfordetails.

Area on side caps may be reserved for Lowe’s Corporate. Please contact your Product Marketing Manager for information.


Display | Gravity-Fed Bin

Garantizado

Wood FinishesAcabados para madera Wood Finishes

Acabados para madera

Wood Finishes


Wood Fin

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Acabados p

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Wood FinishesAcabados para madera


Bilingual ExampleThisisanexampleof“BlueBar”and“Block-by-Block”layout.See“BilingualLayoutOptions”onthefollowingpageformoredetails.

9.25"

4'-2"

4'

2'-4"

NOTE:

InordertocomplywithADAguidelinesforprotrudingobjects,asidestackmustbeplacedundergravity-fedbinifover4"deep.


Display | Gravity-Fed Bin Specification

Wooden display located on side cap which merchandises product through gravity-fed bin

SIZE: 2'-4"wx4'hx9.25"d

LOCATION: Sidecapbetween4'-2"and8'-2"

BILINGUAL LAYOUT OPTIONS: TranslateBLUEBARplusBLOCK-BY-BLOCKforareaunderbluebar.Seethesimplifiedlayoutillustrationsandmoredetaileddescriptionsonpages136-138.

Blue Bar Block-by-Block

DISPLAY MATERIAL: WoodpaintedtomatchPANTONE®429c

GRAPHICS: ProvidedbyLowe’s

NOTE:

Displaysorproductsmounted27"orabovemust not protrude more than 4" into theaisle.

Displays or products which are mountedto extend below 27" may protrude up to6"intotheaisle.

Lowe’s Corporate selects product for display in gravity-fed bins. Please contact your Merchant or Product Marketing Manager for information.

4"

maximum27"

DIMENSIONS NOT TO SCALE


Display | Stackout & Sidestack

NOTE: WhensidestacksaresubmittedforsignageapprovaltheQAcertificationmustaccompanyit.

Bilingual ExampleThisisanexampleof“Block-by-Block”layout.See“BilingualLayoutOptions”onthefollowingpageformoredetails.


Wood FinishesAcabados para madera Wood Fin

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Acabados para m

adera





Wood Finishes


Wood Finishes





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Acabados para m

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Wood Finishes


Wood Finishes





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Acabados para m

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Wood Finishes


Wood Finishes



In-aisle sidestacks are placed at a 45° angle to the racking.

45°

3' to 4'

up to 2'

up to 2'

3' to 5'

up to 4'up to 4'

STACKOUTSIDESTACK

Blue bar font:1.5”to.75”capheight.Englishinfolioextrabold.Spanishinfoliobold.

Designateanareaforthe7”wx10”hpricinglabel.Thislabelwillbeprintedatthestoreandappliedtothestackout/sidestack.Designatinganareaisrequiredandensuresvaluableinformationandartworkwillnotbecoveredbythepricinglabel.

NOTE:

Sidestacksmaynotbemorethan2'wx2'dandmustbebetween4'to5'h,includingsignage.Stackoutsmaynotbemorethan4'wx4'dandmustbebetwwen4'to5'h,includingsignage.


Display | Sidestack Requirements

All Sidestacks must meet the following requirements:

SIZE: MinimumHeight36"/MaximumHeight60"

Display/PalletFootprintMinimum20"x20"/Maximum24"x24"

STRUCTURAL REQUIREMENTS: Tobestapledorgluedtopallet,regardlessofsizeorweight

Nooutwardfacing/visibledisplaycomponentstobeKraft

(Kraftinnerwallsaccepted)

Nopalletskirts

Nofloorstandsorinside-outshippers

Anyoutdoorproductstobewrappedinplastic

Tall/verticalproductstohaveabase30%minimumoftotalheighttoensurestability

GRAPHIC REQUIREMENTS: VSGRequirementsachievedonatleastonegraphicelement:

•Riser,SideGraphicpanelorCornerWrap(toincludeapprovalbarcard).

7"x10"On-DemandPricingLabeltobelocatedinthelowerright-handcorneronallSidestacks:

•Withingraphicspaceonbase

•On7.5"x10.5"cornerWrap(Seespecprovided)

•Ifthesidestackholdsmultipleproducts,the4x2pricinglabelsshould

beusedforeachproduct.

TickmarksforOn-DemandPricingLabelinlowerright-handcornerwithdimensionsof7"x10"

PRODUCT ORIENTATION: Allproducttobeforwardfacing

eses

7” x 10”

PRICING LABEL

HERE

7” X 10”PRICING LABEL

HERE

PowerToolsHerramientaseléctricas

Power ToolsHerramientas eléctricas

Power ToolsHerramientas eléctricas

4"

0.5"Product Type: dropsoutofPANTONE®280c

English:left-justified 1.5"capheightupperandlowercaseFolioExtraBold

Spanish: left-justified.75"capheightupperandlowercaseFolioMedium

Blue Bar Copy:Leftjustified

BASELINE:

English: 2"fromtopofbluebar

Spanish: 0.5"frombottomofbluebar

0.5"

BLUE BAR SPECIFICATIONS

NOTE:Abluebarisrequiredontheheaderofyoursidestack.Ifaheaderisnotpresent,thefrontpanelshouldbeused.Please plan accordingly for the 4” blue bar with productdescriptor inrequiredfontwhendesigningyourstructure;thebluebarspecificationsmustbemetexactly.Abluebarmustalsobepresentonthesidesofyourstructure.Sidebluebarspecificationsmayvaryduetothesizeandshapeofthesidepanels.



Product NameProduct Name

Product Name

Product Name

Wrap Example

Bottomflapsarestapledand/orgluedtopallet

Sideofwrapissecuredtoinsideofstackewithpressuretools

11"

8"

Variable






Stackabletraysarepreferredtobeinterlocking

Tickmarksprintedforpricingplacement

20"-24"

20"-24"

20"-24"

20"-24"

60"Maximum36"Minimum


Total height of display must be between 36" and 60" including pallet, product and optional header.

Height of header may vary but must be a minimum of 4" tall so theat display height equals no more than 60".

4"

Varies Variable

Mandatory

4"

Varies Variable

Mandatory

Variable

Mandatory 4"

Varies

8"

12"

Variable

Lugon Example Corner Wrap Example

Example of Graphic Panel

Examples of Pricing AreaNOTE:7"x10"pricingareaMUSTbeonbottomrightcornerandFRONTofdisplay.


Display | Heavy Product



Product Name


Product Name

20"-24"


20"-24"

No Floorstands or Inside/Outside shipper allowed.

20"-24"


20"-24"

Usethecornerwrapforthepricinglabelonthisandsimilarstructures


Display | Lightweight- Handled Product


Product Name

Product Name


20"-24"

20"-24"

Minimumbaseheighttobedeterminedbyheightandweightofproducttoensurestability

NOTE:Openingaddedasneeded


Display | Lightweight- Loose Product


Product NameProduct NameProduct Name

Product Name Product Name

Product Name


20"-24"

20"-24"

20"-24"

20"-24"



Display | Sidestack Requirements- Heavy Product


Product Name

Product Name


20"-24"

20"-24"



Display | Sidestack Requirements- Heavy Tall Product


Product Name

Product Name


20"-24"

20"-24"

Minimumbaseheighttobedeterminedbyheightandweightofproducttoensurestability

MayVary

DISPLAY CARTON:DoublewallHSCB/CFluteHorizontalFlutesMottledWhite

DIVIDER CELLS:SingleWallCFluteVerticalFlutesKraft

Divider Cells

All four sides of top must roll over at least 3"


Display | Sidestack Requirements- Heavy Liquid Product


Product Name

Product Name


20"-24"

20"-24"

Additional support dividers added as needed



Display | Sidestack Mini-Pallet Specification

Mini-Pallet Specifications: Under-Rack and Sidestack Storage

Lowe’shasdevelopedaStandardMini-Palletdesign foruseat all distributioncentersandstore locations throughoutthecompany.Theconstructionofthepalletmustbeaccessableforallforkliftequipmenthandlingthroughouttheentiredistributionprocess.

13.5" Outside Edges

20" - 24" Width

14" - 24" Length

Arightjustified5”wx1.5”hareaforoptionalVendorlogotypecanbe used. The logo should becenteredwithintheallottedarea.


Display | Stanchion Sign

5” x 1.5”vendor logo area

Grills Parrillas

GrillsParrillas

Bilingual ExampleThisisanexampleof“BlueBar”and“VerticalColumns”layout.See“BilingualLayoutOptions”onthefollowingpageformoredetails.

3"0.4"

0.4"3"

9.125"

3"

30"

Producttypebegins3”fromleft.


English: 1.12"capheightupperandlowercaseFolioExtraBold


BASELINE:

English: 1.52"fromtopofbluebar


AreaforLowe’sbarcodelocated0.75"fromrightedgeand0.5"frombottomedge(seepage14forbarcodespecifications)

HARDWARE / INSTALLATION METHOD: STANCHION

SIZE: Face:2'-6"wx5'-0"hx1'-3"d

MATERIALS: Powder-coatedmetal,paintedtomatchPANTONE®429c

SOURCE: Lowe’sProcurement.ContactProductMarketingManagerfordetails.

NOTES: Areaforsignisaclosed-backc-channelwhichaccommodatesonesingle-sidedsign.

GardenCenterRegisterStanchion(notshown)isatop-load,openframewhichaccommodatestwo2"-6"wx12.375"hsingle-sided,back-to-backsigns.


Display | Stanchion Sign Specification

A sign displayed in an upright, freestanding display

SIZE: (inside)30"wx12.125"h,(outside)30"wx12.375"h

PRODUCT TYPE COPY: English:FolioExtraBold.1.12"capheight Spanish:FolioMedium.0.7"capheight Notypedistortionallowed

BILINGUAL LAYOUT OPTIONS: UsetheBLUEBARlayoutfortheBlueBar.ThenusetheVERTICALCOLUMNS layoutfortheareaimmediatelyundertheBlueBar.UseBLOCK-BY-BLOCKforthe redbararea,ifneccessary.

Blue Bar Vertical Columns Block-by-Block

COPY BELOW THE BLUE BAR: 48pt(copyinchartsmaybereducedtonolessthan20pt)

Vendortaglinesorcatchphrasesarenotpermitted.Lowe’sprefersstraight-forward feature/benefitcomparativekeypointofdifferenceinformationthatisspecifictothe product.


PRINT METHOD / SUBSTRATE: Screenprintonto.060opaquewhitestyreneordigitallyprintontowhitevinyland mountwithpermanentadhesiveto.060whitestyrene.

FINISHING: Applysinglemagneticstripalongbackcenterofsign.

COLORS: Onetofull-color.Ifscreenprinted,bluebarmustbeprintedasspotcolor, PANTONE®280c.Ifdigitallyprinted,bluebarmustmatchPANTONE®280c.


Ifsignincludesprojectinstructions,clearlyidentifytaskstepsbyplacingtheword “step”infrontofeachnumberintheorderofinstructionandusetheHow-Tologo.


Display | Vertical Merchandisers

4"

6"

NOTE:

Displays or productsmounted above 27"must not protrudemore than4" into theaisle.

NOTE:

Displays or productswhich are mountedto extend below 27"mayprotrudeupto6"intotheaisle.

NOTE:

(1)SKUpermerchandiser

No corrugated verticalmerchandisersallowed

Must allow space forLowe’s On DemandPricinglabel


Display | Vertical Merchandiser Specification

Vertical Collar Merchandiser: Display that holds vertical merchandise with collars against racking upright

Wire Vertical Merchandiser: Wire display attached to racking upright

SIZE: Upto6"wxupto6'-0"hxeither4"or6"d(seenotes)

LOCATION: For6"dxupto6'-0"hmustmountbelow27",4"dxupto6'-0"hmounttop72"upfromthefloor.

BILINGUAL LAYOUTOPTIONS: Seekoutopportunitiestocondensetextandprovideonlytherequiredinforma

tion.Drivealldetailsdowntothepackagingortoatearpadorbrochure(tear padandbrochureonlyifrequiredduetopackagingconstraints).UseVERTICAL COLUMNSwithvisualsor“steps”inthemiddleorHORIZONTALBLOCKSwith visualsor“steps”inbetweentheHORIZONTALBLOCKS.Seethesimplified layoutillustrationsandmoredetaileddescriptionsonpages136-138.

COLLAR MERCHANDISERMATERIALS: WhitePVCcollarsormetalcollarspaintedtomatchPANTONE®429c

WIRE MERCHANDISERMATERIALS: Gravity-fedproductdispenserconstructedofpowder-coatedmetal,preferably

paintedtomatchPANTONE®429c.Samplecompletewithproductshouldbesubmittedto: Lowe’sQualityAssurance,133EastCampusLane,Mooresville,NC28117Attn:QAPackagingEngineer

GRAPHIC APPLICATION: Variesdependingonsizeof display and typeof product.All graphicsmustbesubmittedtotheLowe’sVSGBoardforapprovalandissuanceofbarcode.

PRINT METHOD / SUBSTRATE: If graphic is adhered to display, print onto 4 mil. white vinyl with permanentadhesivebacking.

Ifgraphicisdisplayedinachannel,printonto.040opaquewhitestyrene.

COLORS: One to full-color. If screenor offset printed, blue barmust be printed as spotcolor, PANTONE® 280c. If digitally printed, blue bar must match PANTONE®280c.

HARDWARE /INSTALLATION METHOD: Mechanicallyattachverticalmerchandiserstouprightkeyholes.Donotusecable

tiesoradhesive.

CERTIFICATION &EVALUATION PROCESS: SubmitdisplaystotheQualityAssurance(QA)departmentforapprovalpriorto

submittaltoSignageCoordinator(90dayspriortostorewidedelivery).DisplaysmustbereceivedbytheQAdepartmentinthemannerinwhichtheyareintendedforthestoreenvironment(e.g.:fullyloaded,propergraphicsmarkings,etc.).TheQA department will review each display within 10 days and issue direction tothe Merchandising group (e.g.: certified, certified with changes, resubmit withchanges).

AcopyofthecertificationwillbeforwardedtotheMerchandisingManagerandthePromotionalDisplaySpecialist.


Display | Vertical Merchandiser Specification continued

Hardware/Installation Method: Vertical Merchandiser

ITEM: SmallVerticalMerchandiser

ITEM: TallVerticalMerchandiser

ITEM: TallVerticalMerchandiserwithchannelsforgraphics

SOURCE: AvailablefromPrattCorporation,877428-7728ext.3173

Shipalldisplaysto:

Lowe’sQualityAssurance,133EastCampusLane,Mooresville,NC28117Attn:QAPackagingEngineer

NOTES: VendorsuppliedmerchandiserscanonlybeusedwithproductswhichdonotcomplywithJ-Hookrequirements.


Display | J-Hook

J-Hook

Mounttop72"upfromthe

floor


Display | J-Hook Specifications

Vertical display which merchandises product from clips

SIZE: 31"overalllengthwith12clipsspaced2.5"apart

Panelforpricinglabelmeasures2.5"wx1.5"h(pricinglabelsuppliedbyLowe’s)

PRODUCT: 6"wx6"hmaximumsizeforindividualproductsloadedonJ-Hooks

MOUNTING: Mounttop72"upfromthefloor

SOURCE: AvailablefromSouthernImperial,877866-4807

Whenplacingorder,specifymountinghookconfigurationforLowe’sracking

NOTES: ProductsthatdonotmeettheJ-Hookrequirementsmaybemerchandisedon vendor-suppliedwiremerchandisers(refertopage77)

ItemdescriptionwillbeginwithJ/H

AllitemsplacedonJ-Hooksshouldhaveahomelocationwithintheinlineplanogram


Display | Special Order Catalog

French or PatioSteel Door Systems

1.75"

2.125" 1.5"

1.75"

2.125" 1.5"

1.125"wx1"hareaforSpecialOrdericon

1.625"wx1"hareforVendorlogotype

1"wx0.5"hareaforLowe’slogowithtagline

Item#andAvailability:7ptFolioMediumupperandlowercasedropsoutof50%black

Phone and Fax Number:7pt Folio Medium upperandlowercasedropsoutofPANTONE®200c

Product Type: 18pt Folio Extra Boldupper and lower case drops out ofPANTONE®280c

IncludeLowe’scopyrightinformationinaminimumof7pttypeonbottomofpage

SPECIALORDER

1.75"

2.125" 1.5" 4.5"


Special Order Catalog Specification

A print collateral piece containing special order details. Supplied to Lowe’s for placement at point-of-purchase or service desk.

FINISHED SIZE: 8.5"wx11"h

COPY: 10ptminimum

BILINGUAL LAYOUT OPTIONS: Untilfurthernotice,Spanishtranslationsarenotsuggestedforthistypeof signageordisplay.Pleaselookforupdatestothisat: http://www.lowselink.com/llmain/pubdocuments/signage_gudelines.pdf

PHOTOGRAPHY: Asneededtoconveyinformation

PRINT METHOD / SUBSTRATE: Offsetordigitallyprinton10ptcoverstockC2S3-holedrill,5/16"diameter

COLORS: Full-color

NOTES: InformationcontainedontheSpecialOrderCatalogpageisinplacetosupportthe processingofthesaleinLowe’sGenesissystem.Thefollowinginformationmustbeincludedonthecatalogpage:SOSitemnumber,Lowe’sEverydayCompetitivePrice(freightisincludedinEDLP),ModelNumber/ItemDescription/Color,leadtimefordelivery(indays),andVendorinformationincludingphoneandfaxnumbers.

Ifdisplayedoutdoors,useappropriateweatherproofmaterialsandUVinks.

SpecialOrdercatalogpagesmustalsobeapprovedthroughyourLowe’s ProductMarketingManagerandtheSOSGroup.

HARDWARE / INSTALLATION METHOD: 3-RING MULTIPLE CATALOG HOLDERS

MOUNTING: Freestandingoncounterorshelf

SOURCE: Lowe’sAdvertising.ContactyourProductMarketingManagerfordetails.

InformationcontainedontheSpecialOrderCatalogpageisinplacetosupporttheprocessingofthesaleinLowe’sGenesissystem.Thefollowinginformationmustbeincludedonthecatalogpage:SOSitemnumber,Lowe’sEverydayCompetitivePrice(freight is includedinEDLP),ModelNumber/ItemDescription/Color, leadtimefordelivery(indays),andVendorinformationincludingphoneandfaxnumbers.


Display | Bungee Banner

Place pricing label here

Place pricing label here

Contrachapado especializado

Specialty PlywoodContrachapado especializado

Specialty PlywoodContrachapado especializado0.25"

Producttypebegins2”fromleft.


English: 0.7"capheightupperandlowercaseFolioExtraBold


BASELINE:

English: 0.95"fromtopofbluebar


AreaforLowe’sbarcodelocated0.5"fromrightandbottomedges(seepage14forbarcodespecifications)

0.25"2"

26"

1.875"

6"

Bilingual ExampleThisisanexampleof“BlueBar”and“VerticalColumns”layout.See“BilingualLayoutOptions”onthefollowingpageformoredetails.

4”wx1.375”hvendorlogoarea

A right justified 4”w x1.375”hareaforoptionalVendor logotype can beused. The logo shouldbe centered within theallotted area. Producttypebegins2”fromleft.A right justified 4”w x1.375”hareaforoptionalVendor logotype can beused. The logo shouldbe centered within theallottedarea.


Display | Bungee Banner Specification

Signage to identify sheet building materials on cantilever racking.

SIZE: 26”wx6”h

LIVE AREA: 26”wx5.75”h

LOCATION: Between6'-8"and7'-8"offthefloor

PRODUCT TYPE COPY: English:FolioExtraBold.0.7"capheightSpanish:FolioMedium.0.53"capheightNotypedistortionallowed

COPY BELOWTHE BLUE BAR: 48pt(mountingupto7')

60pt(mountingbetween7'and7'-8")Maximum25words

BILINGUAL LAYOUTOPTIONS: First,seekoutopportunitiestoprovideonlytherequiredinformation.Drivealldetailsdown

tothepackagingortoatearpadorbrochure(onlyifrequiredduetopackagingconstraints).TranslateBLUEBARplusVERTICALCOLUMNSforareaunderbluebarwithvisualinthemiddle.Seethesimplifiedlayoutillustrationsandmoredetaileddescriptionsonpages136-138.

Blue Bar Vertical Column

PRINT METHOD /SUBSTRATE: Screenordigitallyprinton10oz.reinforcedvinyl.

COLORS: Onetofull-color.Ifscreenprinted,bluebarmustbeprintedasspotcolor,PANTONE®280c.Ifdigitallyprinted,bluebarmustmatchPANTONE®280c.


The4”x2”on-demandpricinglabelmustbeutilizedforpricing.

Onlyincludeproductlinelogoifproductisknownbythatnameorhasseveralproductlinesinarowofmerchandise.

HARDWARE / INSTALLATION METHOD: BUNGEE TIES

SIZE: Variesdependingonwheresignageismounted.MATERIAL: Bungeecord.COLOR: Black


1"

upto8'-0"

4"

Display | Product Mounted to Beam


Display | Product Mounted to Beam Specification

Product displayed on face of beam, mechanically attached to backer board

BACKER BOARD SIZE: 4'-0"to8'-0"wx4"hx1"d

BACKER BOARD MATERIAL: WoodpaintedtomatchPANTONE®429c

COPY: Copyisnotallowedonproductbeamdisplays.UseofLowe’sOn-DemandPricingLabelsispermissible.

PRODUCT SIZE: Cannotobstructproductonshelvesorrackinguprights.

HARDWARE /INSTALLATION METHOD: Woodbackerboardmustbemechanicallyfastenedtothebeam(noadhesive).

Productmustbemechanicallyfastenedtothebackerboardwithstainlesssteelscrews,whichshouldbeasvisuallyinconspicuousaspossible.

SIGNAGE, PACKAGING & TRANSLATION … Signage Guidelines Lowe’s 2007 Display | Side Cap Product...

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