www.altaplanning.com | 877.347.5417

Wayfinding systems are a key component of creating a navigable environment that encourages walking and biking while also enhancing local community identities and economic investment.

Walking and bicycling are the most basic forms of transportation. A comfortable walking and bicycling environment requires not only sidewalks, bike lanes, and safe roadway crossings, but also an easily navi-gable network. The ability to navigate is informed by landmarks, natural features, and other visual cues. Alta creates signage systems that respect the natural and built environments, provide meaningful and attractive wayfinding tools, and reflect local community identi-ties and values.In the design and placement of signs, Alta draws upon relevant research from recent studies in the fields of human factors, engineering, and cognitive science. These fields study the interaction of humans with the built environment and the decision making required in wayfinding. These findings inform the design and content of our signs for maximum navigational effectiveness.Alta also develops a geographic information system (GIS) database to assess and analyze the need and placement of signs. This database can then be used in the future to inventory and maintain the signs. Most importantly, Alta works with local agencies, key stakeholders, and the public to develop comprehensive wayfinding signage systems that meet the needs of the community.

Signage and Wayfinding

Alta developed a Wayfinding and Signage Master Plan for the Northwest Arkansas Razorback Greenway that includes standards for logos, color, typography, and details for installation and map creation. These elements create an identity that helps to navigate the regional system for recreation and transportation.

Razorback Greenway Sign System | 7

Wayfinding Master Plan

razorbaCk greenway sIgn sysTem

InformaTIonkIosk

CommunITyguIde

maPTraIlheadI.d.

mIlemarker

ConfIdenCemarker

walk/bIkedesTInaTIon

anddIreCTIonal

InTerPreTIVesIgn

We developed and implemented a Pedestrian Wayfinding Plan for the City of Vancouver, Washington. The map-based pedestrian kiosks, directional signs, and sign blade waymarks were all color coded by district to encourage and improve pedestrian navigation and exploration in downtown Vancouver.

Branding, Identity, and Standards | 5

Wayfinding Master Plan

logo and ColorsThe Razorback Greenway has one primary logo and four approved alternatives. The Solid Color Logo must comply with the approved PANTONE color palette. Grayscale, and Black and White Versions should be used on a solid white background. When solid white is not possible, it is acceptable to place a white circle around the logo with a buffer of white appearing around the outer lettering.

The font used in the logo is Today BEF and should never be altered or changed. Versions of the logo are available in .ai and .eps with the fonts outlined. The logo should not be reproduced or duplicated without the approved vectorized typeface.

ParTner logosIn addition to the Razorback Greenway logo, partner logos will appear on the signage package. The Walton Family Foundation and Northwest Arkansas Regional Planning Commission will appear as the major funding contributor and organizing agency, respectively. City and Town logos aid in user orientation and unite the trail as a regional transportation and recreation facility. Each municipality will have their logo placed on the Razorback signage where the trail passes through their boundary. Acceptable formats of partner logos are below. (See each sign design for placement and sizing standards).

brandIng, IdenTITy, and sTandards

Branding, Identity, and Standards | 5

Wayfinding Master Plan

logo and ColorsThe Razorback Greenway has one primary logo and four approved alternatives. The Solid Color Logo must comply with the approved PANTONE color palette. Grayscale, and Black and White Versions should be used on a solid white background. When solid white is not possible, it is acceptable to place a white circle around the logo with a buffer of white appearing around the outer lettering.

The font used in the logo is Today BEF and should never be altered or changed. Versions of the logo are available in .ai and .eps with the fonts outlined. The logo should not be reproduced or duplicated without the approved vectorized typeface.

ParTner logosIn addition to the Razorback Greenway logo, partner logos will appear on the signage package. The Walton Family Foundation and Northwest Arkansas Regional Planning Commission will appear as the major funding contributor and organizing agency, respectively. City and Town logos aid in user orientation and unite the trail as a regional transportation and recreation facility. Each municipality will have their logo placed on the Razorback signage where the trail passes through their boundary. Acceptable formats of partner logos are below. (See each sign design for placement and sizing standards).

brandIng, IdenTITy, and sTandards

www.altaplanning.com | 877.347.5417

Signage and Wayfinding, continued

Our signage and wayfinding program for the City of Avondale will facilitate auto, bicycle, and pedestrian navigation while conveying thecommunity’s identity as a dynamic and forward-thinking community.

Walking maps we developed for the City of El Monte, California’s first walking route in Arceo Park, are part of the city’s health and wellness initiative.

City of El Monte

Explore Your NeighborhoodDid you know 41% of all trips made in the United States are two miles or less and fewer than 10% of all trips are made by walking and biking? www.americawalks.org

Improve your health, save gas money and reduce congestion by walking and bicycling around your neighborhood. It has so much to o�er! Follow the signs on Lambert Walk to your destination.

Library

MedicalFacility

Bus Station

School

Shopping

Park

Bike Route

HealthyFood Store

10,000 Steps A DayHave you heard the recommendations to walk 10,000 steps per day? The average sedentary person may only walk between 1,000 and 2,000 steps a day. Gradually increase the amount of walking you do each day to improve your health.

Physical activity through walking can:• Help you stay at a healthy weight• Prevent heart disease and high blood pressure• Reduce stress and improve sleep • Make you feel better overall(US Department of Health and Human Services)

A healthy diet can improve your health:• Emphasize fruits, vegetables, whole grains, and

fat-free or low-fat milk and milk products• Choose foods low in saturated fats, trans fat,

cholesterol, salt (sodium), and added sugars(Centers for Disease Control and Prevention)

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Đi bộ cách của bạn để Y tế 走你的健康之路

¡Camina Hacia la Salud!to Health!

Walk Your Way

Calculate Your StepsLook for this marking on the sidewalk, located every 1/10th of a mile.

Count how many steps it takes to walk from one marking to the next.

Multiply the number of steps you walked by 10, or just add a 0! Now you know how many steps you walk in 1 mile.

Peck

Roa

d

McGirk Ave

Emery St

Emery St

Ceda

r Ave

Elro

via

Ave

.75 miles

.45 miles

LAMBERT WALK

Alta led a trail feasibility and wayfinding plan for the five-mile “Park to Playa” corridor within Baldwin Hills, creating a seamless trail experience that connects urban residents with the natural coast.

As part of Alta’s wayfinding signage program for the City of Rochester, New York, Alta led an installation to turn two priority streets into bicycle boulevards, complete with temporary signage.

Alta developed gateway identification signage and associated trail signage for the Village of Saranac Lake, New York, that reinforces the city as a regional destination for water- and outdoor-based recreation and related tourism activity.