Siemens - Big Data, Internet of Things & Deleøkonomi
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Transcript of Siemens - Big Data, Internet of Things & Deleøkonomi
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Tokerød Plus er sat i verden for at fremme virksomheders
digitale modenhed, så forretningen bliver endnu
stærkere og mere værdifuld
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Digital modenhed
Digital modenhed er et udtryk for, hvor godt en virksomhed bruger digitale muligheder forretningsmæssigt. Det, der er afgørende for en høj modenhed er, at der hersker en balance mellem teknologi og organisation.
Vi arbejder med det fordi det de seneste år har vist sig, at digital har en afgørende indvirkning på konkurrenceevnen. Derfor har vi fokus på at klassificere virksomheders digitale modenhed, så de rette digitale indsatser prioriteres.
Vi arbejder med det ved at måle den enkelte virksomheds modenhed ud fra en række parametre, for at vurdere hvad den enkelte virksomhed har behov for og er parat til.
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Hvor skal vi starte henne?
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Digital Masters see technology as a way to change the way they do business
- Their customer engagements- Internal operations- Business models
Social media, mobility and analytics are tools to get closer to customers, empower their employees, and transform their internal business processes.
Mestring af det digitale
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“De virksomheder der formår at skabe Digital Leadershipopnår 26% øget profit ift. sine konkurrenter.”
- the Digital Advantage report, MIT
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Digital Modenhed
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Digital ModenhedHvor er vi aktuelt?
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Hastighed.
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Forandringer indtræfferoftere.
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At tilpasse sig.
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Udfordring.
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Mennesket har mindreviden fra egne erfaringer.
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Menneskets erfaring ermindre langtidsholdbart.
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Mennesket bliver mereafhængig af viden fra andre.
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Det skal give mening. (Purposedriven)
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Internet of Things The internet of things (IoT) is the network of physical devices, vehicles, buildings and other items—embedded with electronics, software, sensors, and network connectivity that enables these objects to collect and exchange data.
Definition
Experts estimate that the IoT will consist of almost 50 billion objects by 2020.
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IoT in the enterprise: John Deere
John Deere manufactures equipment for agricultural, construction, and forestry industries. It is using big data and IoT to monitor the level of moisture in soil to help farmers 'make timely irrigation decisions’.
The data gained will help farmers produce better yields and will essentially tell them when the soil is at its best or when irrigation is needed. This should result in reduced running costs and better produce.
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IoT in the enterprise: UPS
UPS uses IoT sensors to reduce its impact on the environment by monitoring its mileage, optimum speed and overall engine health. The aim is to reduce fuel consumption and improve its efficiency. This should in turn reduce costs, save money and ultimately improve UPS as a whole.
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IoT in the enterprise: British GasBritish Gas is expanding its IoT profile with the already established Hive, a smart meter able to control your heating and hot water remotely. British Gas are planning on developing a new platform called Honeycomb to work alongside it. Enabling integration with smart energy applications will make it possible for homeowners to switch to 'holiday mode', essentially one platform connecting numerous devices.
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Deleøkonomi
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Farmbackup – Det er en slags Uber for landbrugsmaskiner. Her kan man stille landbrugsmaskiner til rådighed, der for eksempel kan komme med en pløjemaskine og pløje din mark.
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Meploy – Med app'en kan man udbyde og efterspørge småopgaver, såsom handymanopgaver eller hvis man skal have hjælp til research. Folk får en timeløn på 150 kroner.
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Spaceflex – Hvis du har ledig loftsplads eller garageplads, er det en god idé at få downloadet Spaceflex. Her kan du udleje din tomme kvadratmeter til folk, der mangler et sted at opbevare deres ting.
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Joli: Konceptet bygger på idéen om et stort fælles smykkeskrin, hvor nye smykker bliver sat i cirkulation og på den måde bliver tilgængelige for alle brugere. På den måde er det altså et stort udvalg af designersmykker, som ingen ejer, men alle har adgang til.
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Digitalisering i praksis
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Digitalisering i praksis
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Digitalisering i praksis
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CitiBank’s tilgang til DigitalSEARCH > SEO > SOCIAL = GEOmarketing
Baggrund: Citi case study: 76% købsbeslutninger sker personligt og lokalt. Derfor er “mobile enabled local search” kritisk for konvertering af kunder.
Målsætningen er at: Differentiere den service kunderne tilbydes, i en branche hvor den er udifferentieret. Flere nye kunderFremstå mere professionel (tage kunderne alvorligt)Uden at gå på kompromis med sikkerheden. Beskytte brand igennem kundeservice (listen & solve)
Opnået 1 million likes blot på år 1. Stærkt talerør Tættere på markedet og styrket kunderelation = Øget omsætning.
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Det digitale mindset
Tendensen peger i retning af følgende:
Profit > Mening
Hierarkier > Netværk
Kontrol > Empowering (tillid til og aktivering af medarbejdere)
Planlægning > Eksperimenteren
Privacy > Transparens
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SPØRGSMÅL?
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