Sieciowe kontakty społeczne jako źródło wartości biznesowej
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Transcript of Sieciowe kontakty społeczne jako źródło wartości biznesowej
Employ Social Collaboration To Create Business Value
02 - Employ Social Collaboration 2
Renovations, Inc Must Start Collaborating Across Geographic And Organizational Boundaries
Their marketing initiative depends on it!
I worked in banking
before I joined this
company
I need to build a team
to roll out a special
financing initiative
Financing regulations
are unusual in my area
I've done press
campaigns for a number
of marketing efforts
02 - Employ Social Collaboration 3
IBM Connections Provides The Technology For Social Business Collaboration
BLOGS COMMUNITIES
BOOKMARKS
DOC LIBRARIES
FORUMS
HOME PAGE LISTS PROFILES
SHARING
WIKIS
TEAM SPACES
ACTIVITIES
PEOPLE PLACES CONTENT
Keep track of what's happening with my projects
Leverage what others know
Find the right people to solve my problem now
Share critical files and information
Manage my work more effectively Have a place to
gather and exchange ideas with like minded individuals
Communicate my expertise to the organization
02 - Employ Social Collaboration 4
Requirements
Identify team members
with required expertise
Facilitate idea generation
Structure and track team
activities
Collect and organize team
artifacts
Conduct and document
discussions
Monitor progress
Renovations, Inc.'s Marketing Initiative Must Get Underway ASAP
Renovations, Inc.
Marketing Manager
I'm responsible for rolling out
our new marketing initiative: A
special financing proposition
as a deal-closer
02 - Employ Social Collaboration 5
DEMO: IBM Connections Helps You Find The Expertise You Need And Provides A Place To Get The Work Done
Renovations, Inc.
Marketing Manager
It's time to get my team staffed
and working! I'll need to...
Create a space where they can work
Add a place to create and grow ideas
Provide a way to organize our work
Identify colleagues with applicable expertise and invite them to join the team
02 - Employ Social Collaboration 6
What Did We Just See?
Communities are easily created to collect information from groups of people with a common interest, idea, or task
Communities are loosely organized
Membership can be open or controlled
Communities may be moderated
There are a number of ways to capture and share information
Within the context of the community, Connections also provides:
Blogs – in this case an ideation blog, providing a way of sharing and growing ideas
Activities provide a way of organizing work
To Do Lists
Simple data capture with custom fields
Organizing “sections”
Profiles capture personal information and provides
Social networks
Expertise tagging
Contact Information
02 - Employ Social Collaboration 7
Communities Can Be Tailored With A Variety Of Widgets To Improve Productivity
Some of the Widgets available in Connections Communities:
Profiles
Blogs
Forums
Wikis
Document Library
Bookmarks
And more!
02 - Employ Social Collaboration 8
Profiles Enables Building Social Business Networks
Business cards with content links
Contact information
“Who Connects us?” Social Network
Report-to chain
Photo and status
Expertise tagging
Content in common
02 - Employ Social Collaboration 9
More On Profiles
“Do You Know?” widget offers recommendations of people you might want to add to your social network
Based on common interest and colleagues
Displayed on your My Network
A “Follow” button enables you to keep track of people not
necessarily in your social network
Profile information can synchronize, bidirectionally, with
AD/LDAP/DBs
Jive Engage has no:
Visual social network
No social recommendations
No bidirectional directory synchronization
02 - Employ Social Collaboration 10
“Ideation” Enables Virtual Brainstorming
As ideas are added to the blog, those with the most votes are displayed in the widget
Members can see and
make ideas, comments
and votes
Ideas can be graduated
and activities started to
implement them
Activity points back to
original idea Ideation for SharePoint must be purchased from a 3rd party
02 - Employ Social Collaboration 11
Communities Can Host Several Other Ways Of Capturing Different Types Information
Forums are virtual, open-ended discussion rooms
Wikis act as a shared 'white board' for idea generation with colleagues
Make personal Files more broadly available by publishing them to the Community or connect to ECM
Bookmarks are internal or external references of interest identifiable by a URL
Bookmarks
Files
Wiki
Forum
Jive Engage has no ECM integration and
files are stored as wiki attachments
02 - Employ Social Collaboration 12
With Connections, Loosely Coupled Data Leads To Multi-dimensional Results
Example search:
“Mortgage Finance”
Each result leads to more connections!
Leads to discovery of new information and people
Check resultWho wrote the
blog?
Now she's a member of a
community that
can be
discovered
And now has an
expanded social network
reflected in her profile
02 - Employ Social Collaboration 13
Renovations, Inc.
Marketing Manager
IBM
Not all content is equal. How do I
know what is relevant? When I
find it, how do I know if it is any
good?
Descriptive terms, called tags,
can be applied to the content.
Content can also be discussed
and rated.
02 - Employ Social Collaboration 14
Comments And Ratings Assess The Value Of Shared Knowledge
Used particularly with Blog and Wiki entries
Ratings give immediate sense of value of the captured
information
Comments provide an additional method to capture and
add insight, evaluation and thought
F. Adams
Four people Commented –
means more information
captured
Four “good” Ratings gives a
sense of value of the material
02 - Employ Social Collaboration 15
Tagging Applies Descriptive Terms To People And Information
Tags are assigned by people
Tags don't have the rigid
structure of predefined
taxonomies
Particularly useful to search
unorganized content
Tag Clouds provide visual
representation of tagged
descriptions
An internal IBM study showed
searching by tag to be 34%
faster than searching by
taxonomy
Tag Cloud
bailout banking bear_market bull_market
cash collapse commercial construction
credits credit_report deposits depression
development dollar economic economy
Europe finance financial green
investment Japan loans markets mortgage
property recession wall_street
A lot of people assigned the “banking” tag...
SharePoint cannot search by tag!
02 - Employ Social Collaboration 16
DEMO: SharePoint Tagging
We will tag a document in the SharePoint document library with a relevant term
Next we will
attempt to
search for this
document and
others like it,
using the tag
keyword we
applied earlier
02 - Employ Social Collaboration 17
A Personal, Widget-based Dashboard Keeps You Informed At A Glance
Connections comes with twenty homepage widgets.
More can be added,
including Google Gadgets
Widgets track updates on
individuals, communities,
wikis, blogs, etc
Updates can also be viewed
as an aggregated stream, or
as a stream by content type
02 - Employ Social Collaboration 18
DEMO: Use The Homepage Dashboard To Better Monitor New-found Information
Search results
Discover expertise...
Monitor
experts
Track new
Activity EntriesLeads to initiative-related
activity...
Build a Community for our
marketing initiative...
Track new
Community
information
Discover expertise...
I want to monitor
this information
closely
02 - Employ Social Collaboration 19
Connections Can Be Brought Into The Context Of Lotus Notes And Outlook
Notes Plugin provides
Activities with drag-and-
drop support
Status updates
Profiles and Business
Cards
Files
02 - Employ Social Collaboration 20
Connections Has Multiple Integration Points With Sametime, Greatly Enhancing The Value Of Both
Presence awareness
Wherever a person's name
appears, their online status is
shown and a chat can be
initiated
Business cards
Sametime business cards
can be enhanced with
information and links from
Connections
Save chat to activity
Conversations concerning an
activity are easily saved and
associated with that activity
02 - Employ Social Collaboration 21
The Connections Mobile Interface Lets You Stay In Touch Even When Out Of The Office
Mobile web client, designed for mobile browser
Built-in to Lotus Connections server
Android, iPhone, iPod Touch, iPad, and Nokia S60 device suppor
Profiles, Communities, Files, Forums and Bookmarks are available as of version 3.0.1
02 - Employ Social Collaboration 22
Connections Portlets Bring Collaboration To Websphere Portal
Create and work with Activities
Set prioritization, Activity status, and
to do items for their Activities
Manage membership to add and
leverage the expertise and experience
of others in the organization by
working together.
Create Blog postings and comments
Create, edit and discover Bookmarks that have been qualified by others with
similar interests and expertise
Profiles
Search
Update and comment on status
spdates from your network
Use tags to find associated content and
filter the items in other Connections
portlets
02 - Employ Social Collaboration 23
IBM Connections Also Integrates With Microsoft Office, Outlook, And SharePoint
Microsoft Office menus are extended to enable
Saving a document as an Activity attachment
Saving a document as an Activity To Do
Publishing a document as a Blog entry
Integration with Outlook provides
Outlook Social Connector to see colleagues' updates in the People Pane
Atom feeds from various Connections services
Activities
Business Cards
SharePoint integration includes
A Tag Cloud web part
The Profiles Business Card, which enables pivoting to Connections
content
Search extended Connections Profiles
Within Connections:
A Community widget to explore SharePoint files
02 - Employ Social Collaboration 24
Lotus Quickr
Lotus Quickr And IBM Connections Are Optimized For Different Purposes
Document
Sharing and
Management
Task list
Task calendar
Task monitoring
and tracking
Centrally-managed
team places
Customizable to satisfy
different team requirements
Library services
Version control
Check-in/check-out Team brainstorming and
discussion aids
Cross-department
Integrated availability awareness
Instant, real-time communication
“Live”
Membership
02 - Employ Social Collaboration 25
For Projects That Require More Structure, There Is Lotus Quickr
Calendar
Manage team
events and add
them to your
personal calendar
Tasks
Create
assignments and
monitor them
using the team
view
Milestones
Keep the project
on track with
detailed project
outlines and
milestones
02 - Employ Social Collaboration 26
Lotus Quickr And IBM Connections Approach Collaboration From Different Perspectives
02 - Employ Social Collaboration 27
Share Spaces, Wikis, And Business Cards Between Connections And Quickr
Connections Communities associated with a team place in Lotus Quickr can aggregate updates in the Community overview pages
Documents can be published from an Activity directly to a
Lotus Quickr team space
Connections business cards can be extended to Quickr
02 - Employ Social Collaboration 28
Jive Engage (formerly SBS) Doesn't Measure Up To Connections...
Capability IBM Connections Jive Engage
Profiles with Social Network visualization
YES NO
Bi-directional synchronization of Profile data?
YES NO
Support for both team and individual work
YES NO – Only team
Wikis with WML YES NO – No WML
Media Gallery included YES NO – Extra fee
Microblogging YES NO
Files YES NO – Only as Wiki or
discussion attachments
02 - Employ Social Collaboration 29
SharePoint Also Fails To Make The Grade
Capability IBM Connections Microsoft SharePoint
Search for tagged content YES
NO
Tag individual artifacts within a page
YES NO – Only at the page level
Central repository for file sharing
YES
NO – Personal file sharing only on profile pages
Documents secure by default
YES NO – Default to library permission
“Multi-dimensional” content discovery
YES NO
Activities YES
NO – Work is document-centric
02 - Employ Social Collaboration 30
Oracle WebCenter Is A New Unproven Product
Capability IBM Collaboration Solutions
Oracle WebCenter Portal Framework +
Spaces
Web Content Management
YES
NO – Requires UCM which must be manually
integrated
Document Management Access Control
YES NO – Everyone in a space can see all the documents
in the library
Import Profile data from external sources
YES
NO
Shared Bookmarking
YES NO
Electronic Forms
YES NO
Comprehensive dashboards and charting
YES
NO– Limited to basic charts with Data Controls
or Omniportlet
What About Salesforce.com Chatter Or Yammer?
Salesforce.com Chatter
It is a component of the larger Salesforce.com CRM system
− Requires implementation of the complete CRM suite
Limited to transmitting short snippets of information
− Cannot be used to convey detailed information such as in a blog post or wiki
page
Collaboration is difficult because posts cannot be edited after they are created
Does not have a central repository of bookmarks/links
− Limits the ability to store and share implicit knowledge
Yammer
It is like a corporate version of the Facebook wall
Collaboration is limited by the rudimentary file and bookmark sharing
− All one can do is click on the file to download it or click on a URL to go to the
page
Has weak security
− Files cannot be locked down with access control
Searching is difficult
− No way to tag a message, file, person with a descriptive keyword
02 - Employ Social Collaboration 31
02 - Employ Social Collaboration 32
Treureal Has Already Made The Move To IBM Social Business Collaboration
Located in Germany, provides residential and commercial real estate technical and commercial planning services
Manages approximately 75,000 apartments and 3.5 million square
meters of commercial real estate space
Over 800 employees scattered around the country in different offices
and locations
IBM Connections provides them:
Better, faster communication of business-related information across the
company
Support for standard business processes
Reduced costs and greater efficiency
Improved access to important company knowledge, particularly for top
management
Enhanced collaboration through secure discussion forums
Reduced reliance on email for sharing documents, minimizing the use of
attachments and improving the performance of company email servers
Singapore Airlines Has Already Made The Move To IBM Social Business Collaboration
Operates from its hub at Singapore's Changi Airport
Has a global passenger route network, serving more than
60 cities in over 30 countries
Has a fleet of approximately 100 passenger aircraft
The company wanted to enable employees to collaborate across
departments, roles and geographies as well as store, retain and
manage knowledge within the organization and with external partners
Installed IBM Connections for community building and collaboration,
IBM Lotus Quickr for team collaboration and document management,
IBM Lotus Sametime for unified communication,
IBM Lotus Mobile Connect and IBM Lotus Notes Traveler for secure push
02 - Employ Social Collaboration 33
02 - Employ Social Collaboration 34
Renovations, Inc.
Marketing Manager
Wow! My team was assembled in
record time and is already busy
generating great ideas for this
marketing initiative!