side mì Hảo Hảo
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Transcript of side mì Hảo Hảo
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8/8/2019 side m Ho Ho
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Nhm 5 QTKD1 K3 - HCNHN
1, inh Th Thy ( nhm trng )
2, L Th Thy
3, V Vn Thnh
4, Phan Trng Thnh
5, Ng Cng Toi
6, Trn Thng Nam
7, H Mnh Lm
8, Nguyn Hng Minh
9, Giang Th Sn
10, on Hng Tin
GVHD : C Bi Th Phng Hoa
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Nhm 5 QTKD1 K3 - HCNHN
NI DUNG CHNH
Phn tch hnh vi ngi tiu dng i vi m Ho Ho
Phn tch i th cnh tranh ca m Ho Ho
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Nhm 5 QTKD1 K3 - HCNHN
Thi gianLa chn
Hnh vingi tiu dng i vi m Ho Ho
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Nhm 5 QTKD1 K3 - HCNHN
M Ho Ho l sn phmca cng ty Vina Acecook .Phc v hn 2 t ba n ngonmi nm.
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Nhm 5 QTKD1 K3 - HCNHN
Vi phng chm : m HoHo_Biu tng ca chtlng. Mc tiu m Ho Holun hng n chnh l chtlng sn phm v li ch cangi tiu dng.
Khch hng mc tiu : sinhvin hc sinh, nhn vin cng
s, ngi lao ng....
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Nhm 5 QTKD1 K3 - HCNHN
Sn phm : a dng vi cc loi: tm chua cay, b chua cay, sa thnh, hng v g, hng v vt hm, hng nm, m xo kh.
mu m, bao b p.
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8/8/2019 side m Ho Ho
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8/8/2019 side m Ho Ho
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Nhm 5 QTKD1 K3 - HCNHN
Phn ng ca khchhng
Kt qu iu tra 100 phiu kho st khch hng v m Ho Ho :100% khch hng bit n thng hiu m Ho Ho, 98% khch hng
tng s dng sn phm m ho ho.
Ty theo tui v ngh nghip m mc hi lng v mi ho hocng khc nhau, phn ln hc sinh,sinh vin s a thch v dng nhium Ho ho ( tn sut 3-5 ln / tun )
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Nhm 5 QTKD1 K3 - HCNHN
STTCh tiu nh gi
Hontonng
ng Khng king
khngng
1 Yn tm vo cht lng 25 53 15 7
2 C thnh phn dinh dng cn thit 15 60 20 5
3 Ph hp vi khu v KH 24 60 10 6
4 Gi c hp l 45 40 12 3
5 Phn phi rng ri 80 12 8 0
6 Hi lng vi trng trnh khuyn mi 15 20 20 45
7 KH hi lng khi s dng m Ho Ho 41 32 19 8
Bng kt qu iu tra kin khch hng.
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Nhm 5 QTKD1 K3 - HCNHN
1, Hi Anh ( sinh vin H Thng Mi H Ni)
u: Phi ni rng Ho Ho l loi m rt r so vi cc loi m gi khc.L la chn s 1 ca gii Sinh vin v hp vi ti tin ca mnh.
Nhc: Hi mn nu cho c gi gia v vo bi v trong vt m ctrn mt t mui ri.
nh gi tng quan: Hng v hp vi a s mi ngi. c bit l
loi Ho Ho chua cay c rt nhiu ngi a thch.im : 4/5
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Nhm 5 QTKD1 K3 - HCNHN
2, Nguyn c Cnh ( sinh vin H m H Ni )
u: Tin dng, nhanh gn, cung cp y nng lng cho c th chvi 1 t m n lin Ho Ho.
Nhc:Khng c nhc im. nh gi tng quan: Hng v ca Ho Ho a dng v to s hp
dn cho ngi dng: cc v nm, g, tm chua cay, sa t hnh gip bnc th la chn cho mnh sn phm c hng v thch hp vi s thchca mnh.
Chm im: (5/5 im)
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Nhm 5 QTKD1 K3 - HCNHN
3, Ch Hng ( 28 tui nhn vin vn phng)
u: Thng hiu m si ni ting nht Vit Nam. Si m dai khng bb. C nhiu hng v ngi tiu dng c th la chn. Nc bo
rt ngon. Gi c hp l. Nhc: n m Ho Ho hi mn, gi sp nhiu.
nh gi tng quan: M Ho Ho c hng v rt c trng, ph hpvi khu v v cch n ca ngi Vit Nam.
Chm im: (4/5 im)
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Nhm 5 QTKD1 K3 - HCNHN
4, Ch Ngc ( 35 tui , ni tr )
u: Tin li v d s dng, gi c phi chng, l mn n khng ththiu trong bp ca cc b ni tr.
Nhc:
n m thng gy nng bng v ni mn. nh gi tng quan: Gi m c trng lng va phi va cho mt
ba n nhanh. M Ho Ho hin c rt nhiu v khc nhau p ng nhucu ca mi ngi, gp phn lm phong ph ba n ca bn.
Chm im: (4/5 im)
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Nhm 5 QTKD1 K3 - HCNHN
5, Anh Vinh ( 38 tui tr l gim c )
u: Hp khu v ngi tiu dng Vit, c bit l m tm chua cay, sim dai, ngon. Gi c hp l.
Nhc: Nu nu m vi t nc th v hi mn. nh gi tng quan: M Ho ho rt tin li, ph hp khu v vi a s
ngi tiu dng bnh dn. Cc mu qung co cng rt gn gi v thnthin, to cm gic quen thuc hn so vi cc loi m khc trn thtrng. Nu n m th Ho Ho lun l u tin s 1 ca ti.
Chm im: (4/5 im)
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Nhm 5 QTKD1 K3 - HCNHN
6, Anh Sn ( 45 tui gim c)
u: D s dng, tin li, hp khu v ca ngi Vit. Gi c hp l.
Nhc: V mn hi nhiu, t i mi mu m...
nh gi tng quan: Theo ti m n lin Ho Ho c hng v ctrng, ngon, rt ph hp cho nhng ba n sng i vi nhng ngic t thi gian.
Tuy nhin th so vi nhng sn phm cng loi trc y th m Ho
Ho by gi khng cn gi c v ngon nh trc nh: chua t hnm mn li tng ln, gia v "ngho" hn...
Chm im: (3/5 im)
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Nhm 5 QTKD1 K3 - HCNHN
Phn ln khch hng ng vi cht lng, khu v, gi c.Mt s khch hng cho rng m Ho Ho hi mn nu cho htgi sp, v nhc im m phn ln khch hng phn nh l
nu n nhiu m Ho Ho s b nng v ni mn.
Khch hng rt hi lng vi nhng chng trnh khuyn mim m Ho Ho a ra, nhng cha thc s hi lng vi dchv nhn phn thng sau khi trng thng.
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Nhm 5 QTKD1 K3 - HCNHN
i th cnh tranh ca m Ho Ho
Cnh tranh chung
Cnh tranh nghnh
Cnh tranh nhn hiu
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Nhm 5 QTKD1 K3 - HCNHN
L tt c nhng cng tyang kim tin ca cng mtngi tiu dng
Cnh tranh chung
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Nhm 5 QTKD1 K3 - HCNHN
Ch yu n nhanh, ph cho ba sng
xi
cho Bnh m
Ph
cnh tranh nghnh
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Nhm 5 QTKD1 K3 - HCNHN
H l ai ?
H mun g ?
H c th lm g ?
H s lm g ?
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Nhm 5 QTKD1 K3 - HCNHN
Song song vi cc nhn gi trung v cao, m nlin gi thp vn ang c tiu th kh tt,nht l th trng nng thn. Vifon l mt vd. Tuy cc sn phm m Vifon ang dn b lngqun trn th trng nhng n vn l mt i th
cnh tranh kh gay gt i vi m Ho Ho.Gi r l th mnh ca m Vifon, ch di
2000/gi
M thuc phn gi cp thp (1.500 - 2.000 )
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Nhm 5 QTKD1 K3 - HCNHN
M Tin VuaL sn phm thuc cng ty MassanTuy m Tin Vua c mt trn th trng cha lu nhng vi chiu thc nh
vo tm l ngi tiu dng l c kim nh khng dng du n chin i chinli vi thng ip Bo v sckhe c gia nh cng vi H thng phn phi sn
phm dy c,qung co rm r,v vi gi ngang tm vi gi m Ho Ho nn mcd sn phm cha a dng nh m Ho Ho nhng m Tin Vua ang dn chimlnh th trng m v n thc s l i th mnh vi m Ho Ho.
phn khc gi trung (2.500 - 3.500 )
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Nhm 5 QTKD1 K3 - HCNHN
M OmachiL sn phm ca cng ty Assan
rt ngon m khng s nng
M gi t khoai ty Omachi l snphm mi c Cty CP Masan a
ra th trng
Omachi c gi bn l 4000 ng/
gi vi bn loi sn phm l C HiNu Mng, Nghu Hp Thi, Lu HnQuc v Sn Hm Ng Qu vithng ip si m lm t khoai tygip ngi s dng khng s nng.
i th cnh tranh c phn khc gi cao
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Nhm 5 QTKD1 K3 - HCNHN
Thng ip ca Omachi nh trng mc tiu mong i ca ngi tiu
dng v th hin bng mt ngn ng r rng, n gin, d n nhn khngs nng.
Mt khc Omachi u t nhiu cho qung co,bao b p, cc knhphn phi dy c cc ca hng, siu th ... Nn mc d gi Omachi caohn gi m Ho Ho nhng khi mi tung sn phm ra th trng, Omachi
c c s ng lng khch hng, Omachi v ang l i th cnhtranh nng k vi m Ho Ho.
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Nhm 5 QTKD1 K3 - HCNHN
Trn th trng hinnay tuy c rt nhiunhnhiu m niting, cnh tranh vi m Ho ho c v cht lng, bao b,mu m ... Nhng m ho ho vn c nhiu khchhng
tin dng v la trn. Tuy vy gi vng c v tr ca mnh trn th trng,
m Ho ho cn phi lun lun i mi cht lng, mum, qung co ... khng ch gi chnnhng khch
hng vn c m cn tm kim thm cho mnhnhng khchhng mi .
Nhn xt
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Nhm 5 QTKD1 K3 - HCNHN