Sick Cycle Carousel
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SICK CYCLE CAROUSEL CAROUSELS ARE THIS DECADE’S
<BLINK> TAGS
MARTIN GUDE – #UXCGN7 – 17/07/2013
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HEY, I‘M MARTIN
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LAST WEEK ON TWITTER…
(AND SURE SOME MORE)
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THAT‘S WHAT JARED ASKED:
h6p://shouldiuseacarousel.com/
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WHAT‘S IT ALL ABOUT?
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I. IT‘S ABOUT SPACE. We can show more informaJon on less real estate.
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II. IT‘S ABOUT PRIOTISATION. We don‘t need to decide which is the most important content.
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III. IT‘S ABOUT FASHION. Everyone uses carousels.
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AND…?
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I. AND STAGES DON‘T WORK.
Studies have shown, that visitors don‘t noJce stages on websites. Do you remember banner blindness?
cf. h6p://www.usability.de/publikaJonen/studien/themenbuehnen.html
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II. AND AUTO ADVANCE SUCKS.
An average American can read 250 words per minute. So auto advance aWer 20 seconds (ish)? But what if you want to sJck with one slide?
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III. AND YOU CAN‘T HIDE BETTER.
There‘s no be6er place to hide your content than in the second slide of a carousel. The first slide could work, too.
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BUT…
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I. BUT THEY CAN WORK ON TOUCH DEVICES.
If you use the carousel wisely, they will work on touch devices. But keep in mind: use direct manipulaJon and indicate that there is more to come.
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II. BUT THEY CAN TELL A STORY.
Telling stories and ge[ng your customers into the story is a big challenge. A carousel can help them to understand your (and hopefully also their) story.
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III. BUT THEY CAN WORK AS A TOOL FOR STAKEHOLDER MANAGEMENT.
Carousels are excellent for ge[ng content from different stakeholders on the homepage. You can tell them, their content is right aWer the most important campaign.
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LIFEHOUSE
»So when will this end, it goes on and on, over and over and over again, keep spinning around, I know that it won't stop, Jll I step down from this for good.«
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TWITTER: @ma6 MORE: ma6.me
LET‘S HAVE A COFFEE.