SHSMD Conference Social Media Speech

The online world is a little like space.

WHAT IS SOCIAL MEDIA?

Social media isn’t enough.

WHAT IS SOCIAL MEDIA?

The Stickiness of a Social

Media Marketing Campaign

DEMI & COOPER ADVERTISING

How To Make The Web Work For You

Analyze All Activity To Make Your Efforts More Efficient

Find People Who Need (or Could Need) You

Attract Them To Your Site(s) and Blogs

Romance Them To Get Permission To Communicate

Communicate With Them By Providing Valuable Information

Track High Users And Make Them Ambassadors

Feed Ambassadors Info You Want Spread and Shared


Think “Sticky Spots”News Sites


Think “Sticky Spots”Consumer Sites


Think “Sticky Spots”Pay Per Click Sites


Think “Sticky Spots”Twitter


No Secret Here.

You MUST Provide A Link To Your SiteValuable InformationTimely Information

Special OffersInside InformationAccurate Answers

Helpful Links

Feed Ambassadors Info You Want Spread and SharedHaving trouble reading this message? View our online version here.

Sherman Offers $25 Flu Shots

Flu season season begins this month, and Sherman Health wants

to help protect you and your family against influenza, a highly

contagious respiratory illness that is more serious than just a

cough and runny nose.

Sherman Health is offering “mercury free” flu shots earlier than

ever this year for only $25, payable with cash, check or credit

card. Flu shots are free for individuals covered by Medicare Part

B (must present Medicare card at time of shot). No appointments

are necessary.

Flu shots are a recommended preventive measure for anyone,

however children as young as 6 months to as old as 19 years of

age, pregnant women, individuals 50 years of age or older, and

those with certain chronic medical conditions run a higher risk of

infection.

Flu shots will be available at various Sherman Health Clinics

beginning October 25th through the month of November. Click

here for a complete list of available dates and times. You may

also call the Sherman flu hotline at 847-429-FLU1, or 800-397-

9000.

Sincerely,

Krystin Kolakowski

Web Marketing Coordinator

Copyright © 2008 Sherman Health 934 Center Street Elgin, IL 60120 | 800.397.9000 | 847.742.9800Privacy Policy | Terms & Conditions | Opt-out Share with a Friend

If you prefer not to receive commercial e-mail from Sherman Health, or if you've changed your e-mailaddress, please click here.

Having trouble reading this message? View our online version here.

Sherman Offers $25 Flu Shots

Flu season season begins this month, and Sherman Health wants

to help protect you and your family against influenza, a highly

contagious respiratory illness that is more serious than just a

cough and runny nose.

Sherman Health is offering “mercury free” flu shots earlier than

ever this year for only $25, payable with cash, check or credit

card. Flu shots are free for individuals covered by Medicare Part

B (must present Medicare card at time of shot). No appointments

are necessary.

Flu shots are a recommended preventive measure for anyone,

however children as young as 6 months to as old as 19 years of

age, pregnant women, individuals 50 years of age or older, and

those with certain chronic medical conditions run a higher risk of

infection.

Flu shots will be available at various Sherman Health Clinics

beginning October 25th through the month of November. Click

here for a complete list of available dates and times. You may

also call the Sherman flu hotline at 847-429-FLU1, or 800-397-

9000.

Sincerely,

Krystin Kolakowski

Web Marketing Coordinator

Copyright © 2008 Sherman Health 934 Center Street Elgin, IL 60120 | 800.397.9000 | 847.742.9800Privacy Policy | Terms & Conditions | Opt-out Share with a Friend

If you prefer not to receive commercial e-mail from Sherman Health, or if you've changed your e-mailaddress, please click here. 2:35


2:35


ShermanHealth.com Traffic

AnalysisThe month of August saw an average of 1,348 unique visitors per day to ShermanHealth.com, compared to 1,352 unique visitors per day in the month of July, very comparable with a decrease of only 4 visitors. The consistent peaks found in both months represent Mondays, easily the best single days for traffic. All four Mondays in August saw a unique visitor total above 1,700. After Mondays, the visitors tend to decline sharply until the weekend hits, when the average number of unique visitors average typically over 700 per day. Last month was slightly over 600 per day on the weekend.

0

500

1,000

1,500

2,000

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

ShermanHealth.com: July 2009/August 2009 Comparison Chart

July August

ShermanHealth.com Traffic

AnalysisThe month of August saw an average of 1,348 unique visitors per day to ShermanHealth.com, compared to 1,352 unique visitors per day in the month of July, very comparable with a decrease of only 4 visitors. The consistent peaks found in both months represent Mondays, easily the best single days for traffic. All four Mondays in August saw a unique visitor total above 1,700. After Mondays, the visitors tend to decline sharply until the weekend hits, when the average number of unique visitors average typically over 700 per day. Last month was slightly over 600 per day on the weekend.

0

500

1,000

1,500

2,000

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

ShermanHealth.com: July 2009/August 2009 Comparison Chart

July August


ShermanHealth.com Traffic Breakdown

Benchmark July August

Unique Visitors

Unique Visitors/Day

Pages Viewed/Visit

Avg. Visit Length

Bounce Rate

Top Requested

Pages

Direct Traffic To

WebSite

Search Engine Traffic

Referring Sites

Other Traffic Sources

Top Traffic Sources

27,294 27,602

1,352 1,348

4.5 4.5

3:35 3:19

28.61% 28.65%

Job Listings Job Listings

Physician Finder Physician Finder

Locations Locations

17.74% 16.59%

37.25% 37.71%

44.24% 44.89%

0.77% 0.81%

Indeed.com Indeed.com

TheFutureofSherman.com TheFutureofSherman.com

ShermanHealth.com/blog WelcometoSherman.com

ShermanHealth.com Traffic Breakdown


Unique Visitors

Unique Visitors/Day

Pages Viewed/Visit

Avg. Visit Length

Bounce Rate

Top Requested

Pages

Direct Traffic To

WebSite

Search Engine Traffic

Referring Sites

Other Traffic Sources

Top Traffic Sources

27,294 27,602

1,352 1,348

4.5 4.5

3:35 3:19

28.61% 28.65%

Job Listings Job Listings

Physician Finder Physician Finder

Locations Locations

17.74% 16.59%

37.25% 37.71%

44.24% 44.89%

0.77% 0.81%

Indeed.com Indeed.com

TheFutureofSherman.com TheFutureofSherman.com

ShermanHealth.com/blog WelcometoSherman.com


ShermanHealth.com Sign-Up/Inquiries Breakdown


Total SIgn-Ups/

Inquiries

Elist

Class/Event

Newsletter

eCard

Testimonials

CT Scan

Service Line

Employment

Website Questions

Physican

General Questions

174 185

25 25

62 70

3 3

16 15

3 0

10 10

0 0

34 30

1 7

0 2

20 23

ShermanHealth.com Sign-Up/Inquiries Breakdown


Total SIgn-Ups/

Inquiries

Elist

Class/Event

Newsletter

eCard

Testimonials

CT Scan

Service Line

Employment

Website Questions

Physican

General Questions

174 185

25 25

62 70

3 3

16 15

3 0

10 10

0 0

34 30

1 7

0 2

20 23


The Future of Sherman Blog Traffic

AnalysisTheFutureofSherman.wordpress.com surpassed July!s unique page views pulling in 1,936, an increase of over 111%. The Twitter Tour of the New Hospital was in August which brought a lot of attention to the blog.

1,700

1,775

1,850

1,925

2,000

July August

Future of Sherman Blog

Unique Page Views


Unique Page Views

Number of Articles Published

Top 3 Most Viewed Articles

1,731 1,936

4 4

Updated Photos Inside the New Sherman Hospital! (498 views)

Twitter Tour Photo Recap (483 views)

Q and A: Details on the New Sherman Gift Shop (447 views)

The Future of Sherman Health's New Cafe (224 views)

Twitter Tour the New Sherman Hospital (79 views) Twitter Tour the New Sherman Hospital (156 views)

The Future of Sherman Blog Traffic

AnalysisTheFutureofSherman.wordpress.com surpassed July!s unique page views pulling in 1,936, an increase of over 111%. The Twitter Tour of the New Hospital was in August which brought a lot of attention to the blog.

1,700

1,775

1,850

1,925

2,000

July August

Future of Sherman Blog

Unique Page Views


Unique Page Views

Number of Articles Published

Top 3 Most Viewed Articles

1,731 1,936

4 4

Updated Photos Inside the New Sherman Hospital! (498 views)

Twitter Tour Photo Recap (483 views)

Q and A: Details on the New Sherman Gift Shop (447 views)

The Future of Sherman Health's New Cafe (224 views)

Twitter Tour the New Sherman Hospital (79 views) Twitter Tour the New Sherman Hospital (156 views)


eBlasts

August 5, 2009 August 10, 2009 August 20, 2009 August 26, 2009 August 28, 2009

Number Sent

Delivered

Undelivered

Bounced

Unique

Viewers

Unique

Clickers

Unsubscribes

Complaints

Top Three

Links

5,960 5,971 6,006 5,907 5,862

5,750 5,762 5,793 5,834 5,818

199 (3%) 201 (3%) 200 (3%) 49 (.5%) 42 (1%)

11 (0%) 8 (0%) 13 (0%) 24 (0%) 2 (0%)

1,113 (19%) 726 (13%) 842 (15%) 935 (16%) 706 (12%)

242 (4%) 350 (6%) 517 (9%) 455 (7.8%) 143 (2.5%)

16 10 15 14 8

1 2 13 (0%) 1 0

Sherman to Host 2nd Annual Family Health and Safety Fair (131

clicks)

Sherman Health’s New Cafe (293 clicks)

Twitter Tour Recap (516 clicks)

Chicago Tribune: The 8 most germ-friendly spots in the house (292 clicks)

http://shermanhealthexperienc

e.wordpress.com (77 clicks)

The Future of Sherman Blog (105 clicks)

Q&A Sherman Gift Shop (176 clicks)

AtC: Can Heart Failure Be Cured (147 clicks)

http://shermanhealthfoundation

.com (132 clicks)

http://shermanheart.wordpress.

com/ (77 clicks)

Sherman Heart Blog (104 clicks)

How A Patient Centered Hospital Is Built (161

clicks)

From cnn.com: Blue M&Ms linked to reducing spine injury (111 clicks)

Chocolate Cuts Death Rate of Heart Attack

Survivors? (118 clicks)

http://thefutureofsherman.word

press.com/ (75 clicks)

AnalysisThe August 5th and 26th eBlasts had the highest number of unique viewers, however it was the the August 20th and August 26th eBlasts with the highest number of unique clickers. The “Twitter Tour Recap” article received the highest number of clicks by far (516).

By reviewing these results it seems that sending eBlasts one time early in the month and one time later in the month seems to get the highest viewership. This will be a trend we will continue to watch.

eBlasts

August 5, 2009 August 10, 2009 August 20, 2009 August 26, 2009 August 28, 2009

Number Sent

Delivered

Undelivered

Bounced

Unique

Viewers

Unique

Clickers

Unsubscribes

Complaints

Top Three

Links

5,960 5,971 6,006 5,907 5,862

5,750 5,762 5,793 5,834 5,818

199 (3%) 201 (3%) 200 (3%) 49 (.5%) 42 (1%)

11 (0%) 8 (0%) 13 (0%) 24 (0%) 2 (0%)

1,113 (19%) 726 (13%) 842 (15%) 935 (16%) 706 (12%)

242 (4%) 350 (6%) 517 (9%) 455 (7.8%) 143 (2.5%)

16 10 15 14 8

1 2 13 (0%) 1 0

Sherman to Host 2nd Annual Family Health and Safety Fair (131

clicks)

Sherman Health’s New Cafe (293 clicks)

Twitter Tour Recap (516 clicks)

Chicago Tribune: The 8 most germ-friendly spots in the house (292 clicks)

http://shermanhealthexperienc

e.wordpress.com (77 clicks)

The Future of Sherman Blog (105 clicks)

Q&A Sherman Gift Shop (176 clicks)

AtC: Can Heart Failure Be Cured (147 clicks)

http://shermanhealthfoundation

.com (132 clicks)

http://shermanheart.wordpress.

com/ (77 clicks)

Sherman Heart Blog (104 clicks)

How A Patient Centered Hospital Is Built (161

clicks)

From cnn.com: Blue M&Ms linked to reducing spine injury (111 clicks)

Chocolate Cuts Death Rate of Heart Attack

Survivors? (118 clicks)

http://thefutureofsherman.word

press.com/ (75 clicks)

AnalysisThe August 5th and 26th eBlasts had the highest number of unique viewers, however it was the the August 20th and August 26th eBlasts with the highest number of unique clickers. The “Twitter Tour Recap” article received the highest number of clicks by far (516).

By reviewing these results it seems that sending eBlasts one time early in the month and one time later in the month seems to get the highest viewership. This will be a trend we will continue to watch.


Social Media: FacebookFacebook: Sherman Health Page Fans

0

50

100

150

200

July August

New Fans Total Fans

Analysis The data above is showing the number of fans, page, photo and video views, and total interactions in the month of August. The Facebook page achieved 31 new fans during August bringing the total to 175. This large increase may be due to the messages sent to Sherman Hospital Facebook account friends informing them of the Facebook transition from account to page. In August, there were 771 pageviews, 6 video plays, 96 photo views and 13 total interactions.

Facebook Breakdown

0

50

100

150

200

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

Total Fans Total Interactions New Fans

Page Views Unique Page Views Video Plays

Photo Views

Social Media: FacebookFacebook: Sherman Health Page Fans

0

50

100

150

200

July August

New Fans Total Fans

Analysis The data above is showing the number of fans, page, photo and video views, and total interactions in the month of August. The Facebook page achieved 31 new fans during August bringing the total to 175. This large increase may be due to the messages sent to Sherman Hospital Facebook account friends informing them of the Facebook transition from account to page. In August, there were 771 pageviews, 6 video plays, 96 photo views and 13 total interactions.

Facebook Breakdown

0

50

100

150

200

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

Total Fans Total Interactions New Fans

Page Views Unique Page Views Video Plays

Photo Views


Social Media: Twitter

Twitter Breakdown

July August

Followers

Following

Updates

2,525 2,653

1,801 2,155

33 90

Sherman Health

Analysis The number of Twitter followers continued to increase in August. The Sherman Health Twitter account saw over a 150 follower increase. The Twitter Tour was responsible for a bulk of the new followers to the Sherman Twitter account.

2,520.0

2,542.5

2,565.0

2,587.5

2,610.0

July August

Followers

Social Media: Twitter

Twitter Breakdown

July August

Followers

Following

Updates

2,525 2,653

1,801 2,155

33 90

Sherman Health

Analysis The number of Twitter followers continued to increase in August. The Sherman Health Twitter account saw over a 150 follower increase. The Twitter Tour was responsible for a bulk of the new followers to the Sherman Twitter account.

2,520.0

2,542.5

2,565.0

2,587.5

2,610.0

July August

Followers

Sherman HealthReach Survey

1. How did you find out about the Sherman HealthReach Class?

Response

Percent

Response

Count

ShermanHealth.com 47.6% 30

Sherman "Destinations" Newsletter 1.6% 1

Sherman "Destinations" E-

Newsletter 0.0% 0

Physician Referral 19.0% 12

Friend Referral 3.2% 2

Other 28.6% 18

Other (please specify) 18

answered question 63

skipped question 0

2. How did you sign-up for the Sherman HealthReach Class?

Response

Percent

Response

Count


Phone Call 46.0% 29

Other 3.2% 2



skipped question 0

Page 1


Sherman HealthReach Survey

1. How did you find out about the Sherman HealthReach Class?

Response

Percent

Response

Count


Sherman "Destinations" Newsletter 1.6% 1

Sherman "Destinations" E-

Newsletter 0.0% 0

Physician Referral 19.0% 12

Friend Referral 3.2% 2

Other 28.6% 18



skipped question 0

2. How did you sign-up for the Sherman HealthReach Class?

Response

Percent

Response

Count


Phone Call 46.0% 29

Other 3.2% 2



skipped question 0

Page 1


Survey Monkey Can Be

Automatedand

Provides Online

Reporting

What Can You Expect?

What Can You Expect?

Increase Brand Recognition, Build E-List For Increased Communication, Get

Appointments Online

Clients On This Program Saw

Unique Visitors to the Main Web Site Increase 125%

Community Education Class Sign-Ups Increase By Over 300%

E-List Sign-Ups Increase By Over 110%

Newsletter Subscriptions Increase By Over 200%

The Entire Schedule for a CT Heart Scan Promo Filled up – Four Times

Questions?

Go ahead. Ask. Be Social.

That’s What Why We’re Here.

Charles FallsPresident

Friend Me / Follow Me atwww.demicooper.com/charlesfalls

http://www.demicooper.com/charlesfalls


Charles FallsPresident

Friend Me / Follow Me atwww.demicooper.com/charlesfalls



SHSMD Conference Social Media Speech

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Transcript of SHSMD Conference Social Media Speech