Shri Vishnu Engineering College for Women:: Bhimavaram ... · Planning Nature, Purpose ... Purpose...
Transcript of Shri Vishnu Engineering College for Women:: Bhimavaram ... · Planning Nature, Purpose ... Purpose...
Shri Vishnu Engineering College for Women:: Bhimavaram
(Autonomous)
Department of Management Studies
Course Structure (MBA) With Effect from 2017-2018
MBA :: First Semester
S.No. Sub. Code Subject Title L T P C I E T
1 PGMB1T01 Management Theory and Practice 3 0 3 40 60 100
2 PGMB1T02 Managerial Economics 3 0 3 40 60 100
3 PGMB1T03 Accounting for Managers 3 2 4 40 60 100
4 PGBS1T04 Managerial Communication 3 0 3 40 60 100
5 PGMB1T05 Business Environment 3 0 3 40 60 100
6 PGBS1T06 Quantitative Analysis for Business
Decisions 3 2 4 40 60 100
7 PGCS1P01 Lab for Business Analysis 6 2 50 50 100
Total 18 4 6 22 290 410 700
MBA :: Second Semester
S.No. Sub. Code Subject Title L T P C I E T
1 PGMB2T01 Financial Management 3 2 4 40 60 100
2 PGMB2T02 Human Resource Management 3 0 3 40 60 100
3 PGMB2T03 Marketing Management 3 0 3 40 60 100
4 PGMB2T04 Production & Operation
Management 3 0 3 40 60 100
5 PGBS2T05 Research Methodology for
Business Managers 3 2 4 40 60 100
6 PGMB2T06 Organizational Behaviour 3 0 3 40 60 100
7 PGMB2J01 Mini Project 3 1 50 50
8 PGMB2P02 Managerial Skills Development
Lab 3 1 50 50
Total 18 4 6 22 340 360 700
Shri Vishnu Engineering College for Women:: Bhimavaram
(Autonomous)
Department of Management Studies
Course Structure (MBA) With Effect from 2017-2018
MBA :: Third Semester
S.No. Sub. Code Subject Title L T P C I E T
1 PGMB3T01 Business Policy & Strategic
Management 3 0 3 40 60 100
2 PGMB3T02 Corporate Legal Framework 3 0 3 40 60 100
3 PGMB3T03 Cost and Management Accounting 3 2 4 40 60 100
4 PGMB3T04 Elective I (HRM) 3 0 3 40 60 100
5 PGMB3T05 Elective II (HRM) 3 0 3 40 60 100
6 PGMB3T06 Elective I (MKT) 3 0 3 40 60 100
7 PGMB3T07 Elective II (MKT) 3 0 3 40 60 100
8 PGMB3T08 Elective I (FIN) 3 0 3 40 60 100
9 PGMB3T09 Elective II (FIN) 3 0 3 40 60 100
10 PGMB3P03 Stories of Business Tycoons and Best
Business Practices 3 1 50 50
Total 21 2 3 23 330 420 750
MBA :: Fourth Semester
S.No. Sub. Code Subject Title L T P C I E T
1 PGMB4T01 Logistics and Supply Chain
Management 3 0 3 40 60 100
2 PGMB4T02 Entrepreneurship and Small
Business Management 3 0 3 40 60 100
3 PGMB4T03 Elective III (HRM) 3 0 3 40 60 100
4 PGMB4T04 Elective IV (HRM) 3 0 3 40 60 100
5 PGMB4T05 Elective III (MKT) 3 0 3 40 60 100
6 PGMB4T06 Elective IV (MKT) 3 0 3 40 60 100
7 PGMB4T07 Elective III (FIN) 3 0 3 40 60 100
8 PGMB4T08 Elective IV (FIN) 3 0 3 40 60 100
9 PGMB4J02 Project Work 5 - -
Total 18 0 23 240 360 600
Year & Semester Credits Internal Marks External
Marks
Total
Marks
I YEAR - I SEMESTER 22 290 410 700
I YEAR - II SEMESTER 22 340 360 700
II YEAR – I SEMESTER 23 330 420 750
II YEAR – II SEMESTER 23 240 360 600
Total 90 1200 1550 2750
Electives for III SEMESTER
Elective-I HRM : Management of Industrial Relations
Elective-II HRM : Management of Change and Development
Elective -I Marketing: Retail Management
Elective -II Marketing: Advertising and Brand Management
Elective -I Finance : Security Analysis and Portfolio Management
Elective -II Finance: Financial Markets and Services
Electives for IV SEMESTER
Elective-III HRM : Compensation and Performance Management
Elective-IV HRM : Global Human Resource Management
Elective -III Marketing: Global and E-Commerce Marketing
Elective -IV Marketing: Consumer Behavior & Marketing Research
Elective - III Finance: International Financial Management
Elective -IV Finance: Strategic Financial Management
HOD/MBA
SHRI VISHNU ENGINEERING COLLEGE FOR WOMEN:: BHIMAVARAM
(AUTONOMOUS)
Name of the Subject: Management Theory & Practice Subject Code: PGMB1T01
Regulation Year: 2017-18 Year/semester: I/I
Theory: 3+0
Credits: 3
UNIT TOPICS
I
Nature of Management
Evolution of Management Thought -Principles of Management – Functions of
Management - Social Responsibility of Management. Classical Theory- Scientific
Management, Administrative Theory, Behavioural Theory, Management Science,
Integrative Perspective – Systems Theory, Socio technical Theory, Contingency
Theory, Comparing Theories.
II
Planning
Nature, Purpose and Importance of Planning-Types of Plans-Steps in Planning-
Planning Premises and Forecasting – Process of Decision Making-Decision Tree
Analysis. Types of plans–Objectives--Managing By Objective (MBO) Strategies-
Types of strategies-Policies-Decision-making-Types of decisions-Decision Making
Process-Rational Decision Making
III
Nature of organizing
Principles of Organization – Formal and informal Organization – types of
Organization Structure – Line and Staff Relations – Delegation – Decentralization –
Organizational design and structure, approaches–delegation of authority -
centralization and decentralization of authority – Relation between Authority, Power
and Influence. Organization Culture – Elements and types of culture – Managing
cultural diversity
IV
Directing
Leadership Theories and Styles –Motivation –Theories: Maslow’s Theory and
Herzberg’s Theory. Using Leadership for managing change towards organizational
effectiveness - Understanding Organizational Culture and changing it for
effectiveness- Contemporary Issues in Leadership Practice. Staffing as a Function of
Management
V
Co-Ordinating & Controlling
Need for Co-Ordination-Principles and Techniques of Co-ordination – Control -
Need for Control-Steps in Control Process-Control Techniques. Organizational and
Functional Area Control Systems, Establishing Control Systems.
VI
Relevant cases have to be discussed in each unit and in examination case is
compulsory from any unit.
Text Books
1. Heinz Weihrich & Harold Koontz, Essentials of Management, Tata-McGraw Hill,ND
2. Stephen P.Robbins, Sanghamitra Bhattacharyya, David A. Decenzo, Madhushree Nanda
Agarwal,Fundamentals of Management Essential Concepts and Application, 6 Edition,
Pearson, 2011.
3. L M Prasad, Principles & Practice of Management, Sultan Publications.
4. Peter F Drucker, The Practice of Management, McGraw Hill
Course Outcomes:
Provides detailed knowledge of management with emphasis on corporate social
responsibility management by objective
Nature organizing and span of control ,authority Vs responsibility ,delegation,
centralization Vs de centralization
SHRI VISHNU ENGINEERING COLLEGE FOR WOMEN: : BHIMAVARAM
(AUTONOMOUS)
Name of the Subject: Managerial Economics Subject Code: PGMB1T02
Regulation Year: 2017-18 Year/semester: I/I
Theory: 3+0
Credits: 3
UNIT TOPICS
I
Introduction to Managerial Economics Definition, Nature and Scope, Relationship with other areas in Economics, The role
of managerial economist. Concept of opportunity cost, Incremental concept, time
Perspective, Discounting Principle, Risk & uncertainty. Managerial Theories of a
firm – Marris & Williamson’s Models.
II
Demand Analysis
Demand – Meaning, Determinants, Demand function. Law of Demand.
Elasticity of demand- types and significance. Measurement of price Elasticity of
Demand – Need for Demand forecasting, forecasting techniques.
Supply Analysis – Supply function, Law of Supply, Elasticity of Supply.
III
Production Analysis
Production function, Production function with one, two ( Iso Quant ,Iso Cost,Least
cost combination of inputs) & all variables. Cobb-Douglas Production Function.
Economies of large Scale
IV
Cost & Profit theory
Cost concepts, cost – output relationship in the short run and long run – Modern
development in cost theory. Profit – Meaning & theories
V
Market Structure and Pricing practices
Features and Types of different Markets, Price- Output determination in - Perfect
competition, Monopoly& Monopolistic competition both in the long run and short
run. Pricing methods in practice.
VI
Relevant cases have to be discussed in each unit and in examination case is
compulsory from any unit
Text Books
1. Varshney, R.L and Maheswari, K L: ‘’Managerial Economics”, Sultan Chand and Sons,
New Delhi, 2002.
2. P L Mehata, Managerial Economics, Sultan Publications
3. Siddiqui S A,Siddiqui A S: “Managerial Economics”, and Financial Analysis”, New
Age International Publishers, New Delhi, 2008.
4. D.L. Ahuja: “Managerial Economics”, S. Chand & Company ltd,New Delhi-55.
Course Outcomes:
Provides the student to think systematically about the current state of the economy and
economic policies
Provides the students evaluate the economic within which business and financial
decisions are made
Provides familiarity on concepts like economic forecasting, business conditions analysis,
cost/benefit analysis etc
SHRI VISHNU ENGINEERING COLLEGE FOR WOMEN: : BHIMAVARAM
(AUTONOMOUS)
Name of the Subject: Accounting For Managers Subject Code: PGMB1T03
Regulation Year: 2017-18 Year/semester: I/I
Theory: 3+2
Credits: 4
UNIT TOPICS
I
Introduction to Accounting Accounting: Meaning, Importance, Objectives and Principles- Accounting Concepts
and conventions- and The Generally Accepted Accounting Principles (GAAP) -
Accounting Standards issued by Institute of Chartered Accountants of India.
II
The Accounting Process
Overview - Books of Original Record - Journal and Subsidiary books – Ledger-
Trial Balance - Classification of capital and revenue expenses - Final Accounts with
adjustments.
III
Valuation of Fixed assets & Inventory
Tangible vs. Intangible assets, depreciation of fixed assets and methods of
depreciation.
Methods of inventory valuation and valuation of goodwill, methods of valuation of
goodwill.
IV
Issue of Shares and Debentures: Entries for Issue of shares, forfeiture - Issue of shares at Discount and premium.
Alteration of share capital and reduction of share capital, Issue and Redemption of
Debentures:
V
Accounting for Amalgamation, Absorption and Reconstruction Accounting treatment in the books of transferor and transferee. Simple problems.
VI
Relevant cases have to be discussed in each unit and in examination case is
compulsory from any unit.
Text Books:
1. Vijaya Kumar.P, Ravindra P.S., Kiran Kumar V: “Accounting for Managers”,
Himalaya Publishing House, New Delhi, 2013
2. Ramachandran N, RamKumar Kakani: Financial Accounting for Management”,
McGraw Hill – 2013
3 Maheashwari and Maheshwari, “Financial Accounting”, Vikas publishing House,
New Delhi,2013
4 Paresh Shah: “Financial accounting for management”, Oxford University press,
New Delhi, 2013.
Course Outcomes:
Provides the awareness on Financial accounting and its concepts.
Also provides knowledge on Valuation of fixed assets, issuing of shares & Debentures
SHRI VISHNU ENGINEERING COLLEGE FOR WOMEN:: BHIMAVARAM
(AUTONOMOUS)
Name of the Subject: Managerial Communication Subject Code: PGBS1T04
Regulation Year: 2017-18 Year/semester: I/I
Theory: 3+0
Credits: 3
UNIT TOPICS
I
Role of Communication in Business
Objective of Communication – The Process of Human Communication – Media of
Communication: Written Communication - Oral Communication - Visual
Communication, Audio Visual Communication-Barriers to Communication- Cross
Cultural Communication – problems and challenges.
II
Business Correspondence Introduction, Business Letter Writing, Effective Business Correspondence,
Common Components of Business Letters, Strategies for Writing the Body of a
Letter, Kinds of Business Letters, Writing Effective Memos.
III
Business Reports and Proposals:
Introduction, What is a Report, Steps in Writing a Routine Business Report, Parts of
a Report, Business Proposals.
IV
Presentation skills
Techniques of presentation – types of presentation – video
Conferencing–interview techniques –Communication etiquette.
V
Careers and Resumes :
Introduction, Career Building, Understanding yourself, setting a career goal, job
search / looking at various options, preparing your resume, resume formats,
traditional, electronic and video resumes, online recruitment process.
VI Relevant cases have to be discussed in each unit and in examination case is
compulsory from any unit.
Text Books:
1. Meenakshi Raman and Prakash Singh, Business Communication, Oxford, 2012.
2. Meenakshi Raman and Sangeetha Sharma, Technical Communication, Oxford
3. Rajendra Pal, J S KorlahaHi: Essentials of Business Communication: Sultan Chand &
Sons, New Delhi, 2013
4. Business English Dictionary, Pearson, 2013.
5. GRE & TOEFL, Kalpan and Baron’s, Kalpan Publishers, 2013.
Course Outcomes:
Provides an exhaustive knowledge on role of communication in business,
Insight about business writing skills,
Introduction to report writing,
To know presentation skills
Concentrate on resume preparation and career building concepts.
SHRI VISHNU ENGINEERING COLLEGE FOR WOMEN: : BHIMAVARAM
(AUTONOMOUS)
Name of the Subject: Business Environment Subject Code: PGMB1T05
Regulation Year: 2017-18 Year/semester: I/I
Theory: 3+0
Credits: 3
UNIT TOPICS
I
Introduction to Business Environment
Business Environment: Components and Significance – External and Internal
Factors Influencing Business Environment. Industrial Policy and Regulatory
Structure: Industrial policies since independence and their significance - Industrial
policy resolution 1956 – new industrial policy 1991. Five-year plans and their
importance
II
Structure of Indian economy
Nature and significance of Economic Policies: Fiscal Policy- Latest Union Budget-
Reforms Undertaken- NITI Ayog - Role of Government. Monetary Policy- Basic
Concepts- Monetary Policy in the 21 Century. Balance of Payments causes for
disequilibrium in balance of payments – correction measures.1990 BOP Crisis.
III
Stock Markets
Capital Markets, SEBI and RBI: Capital Market Institutions-Stock Indices- Foreign
exchange market, debt market. Derivatives market-Role of SEBI and RBI.
Competition Act 2002 – Competitiveness, Foreign Exchange Management Act.
Foreign direct investment policy - trends -problems – consequences.
IV
India’s Trade Policy
Nature – Magnitude and direction of Indian international trade – problems – bilateral and
multilateral trade agreements. International business environment: International Institutes:
Overview of WTO, IMF, World Bank, and their importance for India. Disputes settlement
mechanism – dumping and antidumping measures.
V
Legal Framework:
Debt restructuring mechanism – ADRs and CDRs. Industrial sickness in India - special
features of the SICA (special provisions) 1985, BIFR, Consumer protection act 1986,
Environmental laws (pertaining to the control and prevention of Air and Water pollution)
and the Essential Commodities Act 1955
VI
Relevant cases have to be discussed in each unit and in examination case is
compulsory from any unit.
Text Books:
1. Aswathappa K: “Essentials of Business Environment”, Himalaya Publishing House,
New Delhi, 2011.
2. Francis Cherunilam ”Business Environment: Text & Cases”HPH, 2012.
3. Justin Paul “ Business Environment: Text & Cases” TMH,2012
4. S.K.Misra & V.K.Puri: Economic Environment of Business – Himalaya
Course Outcomes:
Provides basic fundamentals of Indian business environment and enlighten the students
on the trends in business environment ,economic systems ,industrial sickness ,various
policies of the government and various Indian legislations and acts influencing the
growth and development of the Indian economy
SHRI VISHNU ENGINEERING COLLEGE FOR WOMEN: : BHIMAVARAM
(AUTONOMOUS)
Name of the Subject: Quantitative Analysis for Business Decisions Subject Code: PGBS1T06
Regulation Year: 2017-18 Year/semester: I/I
Theory: 3+2
Credits: 4
UNIT TOPICS
I
Concept of Probability- Probability Rules – Joint and Marginal Probability –
Baye’s Theorem- Probability Distributions- Binomial, Poisson, Normal and
Exponential Probability Distributions.
Simple Correlation and Regression Analysis
II
Business Decision Analysis:
Steps involved in Decision Making, different environments in which decisions are
made, Criteria for Decision Making, Decision making under uncertainty, Decision
making under conditions of Risk-Utility as a decision criterion, Decision trees,
Graphic displays of the decision making process, Decision making with active
opponent.
Game Theory: Introduction – Two Person Zero-Sum Games, Pure Strategies,
Games with Saddle Point, Mixed strategies, Rules of Dominance, Solution Methods
of Games without Saddle point – Algebraic, matrix and arithmetic methods.
III
Linear Programming
Formation of mathematical modeling, Graphical method, the Simplex Method;
Justification, interpretation of Significance of All Elements In the Simplex Tableau,
Artificial variable techniques: Big M method, Two phase method
IV
Transportation, Assignment Models
Definition and application of the transportation model, solution of the transportation
problem. Assignment Model- Introduction, Hungerian method of assignment,
Traveling Salesman Problem.
Project Management and Replacement Model
Drawing networks, Time estimates in networks, Identifying Critical path(CPM),
V
PERT-probability of completing the project within given time- project crashing –
optimum cost and optimum duration.
Replacement models: Individual replacement – replacement of items when money
value changes, money value does not change- Group replacement.
VI
Relevant cases have to be discussed in each unit and in examination case is
compulsory from any unit.
Text Books:
1. C.R.Kothari: “Quantitative Techniques”, Vikas Publishing House, New Delhi, 2010
2. D P Apte: “Operation Research and Quantitative Techniques”, Excel Publication,
New Delhi, 2013
3. 'OperationResearch': sultan chand & sons,New Delhi,by kante swaroop,pic
gupta,Man Mohan
4. J. K. Sharma, “Operations Research: Theory and Applications”, Macmillan
Gupta S.P: “Statistical Methods”, S. Chand and Sons, New Delhi,
5. N.D.Vohra: “Quantitative Techniques in Management”, Tata-McGraw Hill Private
Limited, New Delhi, 2011.
Course Outcomes:
To solve the basic concepts of probability and understand the concepts of random
variables and different probability distributions.
To understand the various decision making techniques and concepts of game theory.
To formulate the in a programming model and to solve using simplex procedures.
To have knowledge on solving transportation and assignment models.
To Understand network models PERT and CPM
To have an idea about replacement models.
SHRI VISHNU ENGINEERING COLLEGE FOR WOMEN: : BHIMAVARAM
(AUTONOMOUS)
Name of the Subject: Lab for Business Analysis Subject Code: PGCS1T01
Regulation Year: 2017-18 Year/semester: I/I
No of Hours: 6
Credits: 2
UNIT TOPICS
I
Introduction of various software used for business and their significance in the
current business environments. Introduction of software MS Office, SQL.
II
Financial modeling like present value of cash flows, valuations, financial ratio
analysis, forecasting, trend analysis of data, random input generations
III
Statistics for management - correlation and regression analysis data presentation
techniques. Spread sheet showing the monthly payments with changing interest rate
over a period of loan. (Using excel)
IV
Data Collection and analyzing techniques - chats, flow diagrams TQM
methodologies
V
Preparation and presentations of mini projects assigned for course work of first
semester.
Text Books:
1. Shelly, Cashman: “Microsoft copies 2007”, Cengage Learning, New Delhi. 2012
SHRI VISHNU ENGINEERING COLLEGE FOR WOMEN:: BHIMAVARAM
(AUTONOMOUS)
Name of the Subject: Financial Management Subject Code: PGMB2T01
Regulation Year: 2017-18 Year/semester: I/II
Theory: 3+2
Credits: 4
UNIT TOPICS
I
The Finance function Nature & Scope and Evolution of finance function – The new role in the
contemporary scenario - Goals of finance function – Firm’s mission and objectives:
Maximizing vs. satisfying, Profit vs. Wealth Vs. Welfare. The agency relationship
and costs – The new debate on maximizing vs. satisfying. Major decision of
financial manager. Risk- Return trade off.
II
Financing Decision
Sources of finance - a brief survey of financial instruments. Concept and financial
effects of leverage. The capital structure decision in practice: EBIT – EPS analysis.
Cost of Capital: The concept – Average vs. Marginal Cost of Capital. Measurement
of Cost of Capital – Component Costs and weighted Average Cost.
III
(a). The Investment Decision Investment decision process- Concept of time value of money. Techniques of time
value of money. Developing Cash Flow Data. Using Evaluation Techniques-
Traditional and DCF methods. The NPV vs. IRR Debate. Capital budgeting decision
under conditions of risk and uncertainty: Measurement of Risk – Risk adjusted
Discount Rate
(b) Dividend Decision Major forms of dividends- Cash and Bonus shares. The theoretical backdrop-
Dividends and valuation: Major theories centered on the works of Gordon walter and
Lintner – Dividend policies of Indian Corporate.
IV
Financial Analysis: The scope and purpose of financial analysis; financial
statement analysis. Ratio analysis – liquidity, activity, structural, coverage and
profitability ratios; predictive power of ratio analysis; Inflation and financial
analysis; applications of financial analysis; Related AS.
Funds flow analysis; concepts of funds; ascertaining funds from operations;
Sources of funds: Uses of funds; Preparation and analysis of funds flow statement
and cash flow statement. Related AS.
V
Working Capital Management Concepts and characteristics of working capital. Factors determining the working
capital. Estimating working capital requirements. Working capital policy.
Management of current assets – Cash, Receivables and Inventory.
Text Books:
1. Shashi K.Gupta: “Financial Services”, Kalyani Publishers, New Delhi, 2012.
2. Khan and Jain: Financial Management, Tata McGraw Hill, New Delhi,
3. I.M. Pandey: “Financial Management”, Vikas Publishers, New Delhi, 2013.
4. Brigham,E.F: “Financial Management Theory and Practice”, Cengae Learning,
New Delhi, 2013
Course Outcomes:
Provides knowledge on profit Vs wealth VS Welfare ,various financial decisions like
financing decision, investment decision, dividend decision ,working capital management
, mergers and acquisitions and financial statement analysis.
SHRI VISHNU ENGINEERING COLLEGE FOR WOMEN:: BHIMAVARAM
(AUTONOMOUS)
Name of the Subject: Human Resource Management Subject Code: PGMB2T02
Regulation Year: 2017-18 Year/semester: I/II
Theory: 3+0
Credits: 3
UNIT TOPICS
I
INTRODUCTION HRM
Definition, Significance and Functions – evolution of HRM- Principles & Ethical
Aspects of HRM, Role of HR department – emerging trends in HRM.
Strategies to increase firm performance – aligning HR strategy with organizational
strategy
II
Investment perspectives of HRM Job Analysis – job description and specifications. HR Planning – definition, Need,
process. Sources of Recruitment. Selection process. Tests and Interview Techniques.
III
Training & Development of employees
Training and Development- Definition, need, methods and techniques– training
evaluation. Management development - Career Development and counseling.
Performance Appraisal: Definition, Importance – traditional and modern methods of
Appraisal .
IV
Wage and Salary Administration Definition, concept, Principles, influencing factors, Methods of payment, process of
wage determination, Wage Differentials. Fringe benefits & Incentive Payment
Systems- Job Evaluation- Statutory and non-statutory welfare measures.
Text Books:
1. Subba Rao P: “Personnel and Human Resource Management-Text and Cases”,
Himalaya Publications, Mumbai, 2013.
2. Shashi K. Gupta. Human Resource Management , Kalyani publishers
3. K Aswathappa: “Human Resource and Personnel Management”, Tata McGraw
Hill, New Delhi, 2013
4. Narendar Singh:“Human Resource Management”, Universities Press (India) Private
Limited, Hyderabad, 2011.
Course Outcomes:
Provides insight about all the aspects related to employees like HRP, Recruitment,
training, performance appraisal, Wage & salary administration etc. These give basic
knowledge for students who have interested to start their career in Human Resource
Department.
V
Managing Industrial Relations
Trade Unions-Employee Participation Schemes-Collective Bargaining–Grievances
and disputes resolution mechanisms. Safety at work – nature and importance, safety
mechanisms. HR audit – Definition & process
VI
Relevant cases have to be discussed in each unit and in examination case is
compulsory from any unit.
SHRI VISHNU ENGINEERING COLLEGE FOR WOMEN:: BHIMAVARAM
(AUTONOMOUS)
Name of the Subject: Marketing Management Subject Code: PGMB2T03
Regulation Year: 2017-18 Year/semester: I/II
Theory: 3+0
Credits: 3
UNIT TOPICS
I
Introduction to Marketing
Needs, Wants, Demands, Products, Exchange, Transactions, Market, Marketing,
Production Concept, Product Concept, Sales Concept, Marketing Concept, Societal
Marketing Concept, Indian Marketing Environment. Marketing Intelligence system,
marketing decision system
II
Market Segmentation and Targeting
Identification of Market Segments, - Consumer and Institutional/corporate Clientele
- Segmenting Consumer Markets, Segmentation Basis, Selecting Target Markets,
Segmentation and Targeting as a Basis for Strategy Formulation. Developing and
Communicating a Positioning Strategy, Perceptual Mapping.
III
Pricing Strategy
Objectives of Pricing, Methods of Pricing, Selecting the final price,
Adopting price, initiating the price cuts, imitating price increases, Responding to
Competitor’s price changes
IV
Marketing Communication
The communication process , Communication mix, Managing advertising sales
promotion , Public relations and Direct Marketing. Sales force Objectives, Sales
force structure and size, Sales force Compensation
V
Emerging Marketing Concepts
Marketing Ethics, Management Information System (MIS), Marketing Research,
Buying Decision Process, Market Dynamics: Digital Marketing, Global Marketing,
Green Marketing, Guerilla Marketing, Viral Marketing.
VI
Relevant cases have to be discussed in each unit and in examination case is
compulsory from any unit.
Text Books:
1. Phillip Kotler: “Marketing Management “, Pearson Publishers, New Delhi, 2013
2. Rajan Sexena: “Marketing Management”, Tata McGraw Hill, New Delhi, 2012
3. Paul Baines, Chris Fill, Kelly Page Adapted by Sinha K: “Marketing”, Oxford
University Press, Chenni, 2013.
4. Lamb, Hair, Sharma: “MKTG” Cengage Learning , New Delhi, 2013
Course Outcomes:
Provides knowledge about the requirements of marketing ,Indian marketing environment
,market segmentation and targeting positioning strategy, pricing strategy ,market
communication ,marketing organization and control
SHRI VISHNU ENGINEERING COLLEGE FOR WOMEN: : BHIMAVARAM
(AUTONOMOUS)
Name of the Subject: Production & Operations Management Subject Code: PGMB2T04
Regulation Year: 2017-18 Year/semester: I/II
Theory: 3+0
Credits: 3
UNIT TOPICS
I
Introduction Overview & Definition, Nature and Scope of production and operations
management. Historical Evolution of Production & Operations Management –Role
of production manager. Product & Process Design - Make or Buy decision.
Computer Integrated Manufacturing – Computer Aided Design – Computer Aided
Manufacturing – Flexible Manufacturing System - Lean manufacturing system.
Ergonomic Considerations in Design.
II
Production Planning and Control:
PPC in Mass, Batch, and Job Order manufacturing. Scheduling and Sequencing of
Operations – Gantt charts. Maintenance management & Industrial Safety. Plant
Location & Layout Planning- Factors influencing location - types of layouts.
Capacity Planning , Materials requirement planning.
III
Productivity Factors, affecting Productivity –measurement & improvements in productivity -
Total Productive Maintenance (TPM). Work Design: Method Study and Work
Measurement - Work Sampling- Symbols, Charts, Diagrams. Time Study. Quality
Assurance and Quality Circles.
IV
Inventory Management Purchase functions and Procedure - Stores Management – Requirements for efficient
management of Stores. Inventory Control - Different Systems of Inventory Control,
safety stock, Costs & Types of Inventory. – ABC, VED, XYZ, SDE and FNSD
analysis.
V
Quality Management Dimensions of quality, Juran’s quality trilogy, Deming’s 14 principles, Quality
improvement and cost reduction, ISO 9000-2000 series. Six Sigma, Just-in-time,
Zero defects, Total quality management.
VI
Relevant cases have to be discussed in each unit and in examination case is
compulsory from any unit.
Text Books:
1. Panner Selvem: “Production and Operation Management”, Prentice Hall of India,
NewDelhi, 2012.
2. K.Aswathappa, K. Shridhara Bhatt: “Production & Operation Management”, Himalaya
Publishing House, New Delhi, 2012
3. Buffa E.S., Modern Production & Operations Management
4. Upendra Kachru: “Production and Operations Management”, Excel Books, New
Delhi, 2013.
Course Outcomes:
Provides knowledge about scope history of production and operation management ,
manufacturing process and product design, PPC , plant location and layout capacity
planning work design managing work environment ,inventory control ,quality
improvement and cost reduction ,product development and design , stores management
,cost and inventory analysis and value analysis
SHRI VISHNU ENGINEERING COLLEGE FOR WOMEN:: BHIMAVARAM
(AUTONOMOUS)
Name of the Subject: Research Methodology for Business Managers
Subject Code: PGBS2T05
Regulation Year: 2017-18 Year/semester: I/II
Theory: 3+2
Credits: 4
UNIT TOPICS
I
Introduction
Nature and Importance of research, The role of business research, aims of social
research, research process, pure research vs. applied research, qualitative research vs
quantitative research, exploratory research, descriptive research and experimental
research, ethical issues in business research. Research Process – Types of Research –
Defining Research Problem – Formulation of Hypothesis – Testing of Hypothesis.
II
Data Base and Data Analysis
Discussion on primary data and secondary data, tools and techniques of collecting
data. Methods of collecting data. Sampling design and sampling procedures.
Random Vs. Non-random sampling techniques, determination of sample size and an
appropriate sampling design. Designing of Questionnaire.
Editing – Coding – Classification of Data – Tables and Graphic Presentation –
Preparation and Presentation of Research Report.
III
Survey Research and Attitude Measurement
Media used to communicate with respondents, personal interviews, telephone
interviews, selection of an appropriate survey research design, the nature of field
work, principles of good interviews and field work management.
Measurement and Scaling – Nominal Scale – Ordinal Scale – Interval Scale – Ratio
Scale – Guttmann Scale – Likert Scale – Schematic Differential Scale.
IV
Statistical Inference & quality control
Tests of Hypothesis, Introduction to Null hypothesis vs alternative hypothesis,
parametric vs. non-parametric tests, procedure for testing of hypothesis, tests of
significance for small samples, application, t-test, Chi Square test.
Statistical Quality Control- three sigma control limits- LCL ,UCL- control charts for
variables- x-bar, R- charts-control charts for attributes- P, np & C charts and
industrial applications.
V
Multivariate Analysis
Nature of multivariate analysis, classifying multivariate techniques, analysis of
dependence, analysis of interdependence. Bivariate analysis-tests of differences-t test
for comparing two means and z-test for comparing two proportions and ANOVA for
complex experimental designs.
VI
Relevant cases have to be discussed in each unit and in examination case is
compulsory from any unit.
Text Books:
6. M.V.Kulkarni: “Research Methodology” , Everest Publishing House, New Delhi,
2010.
7. Sachdeva: “Business Research Methods”, Himalaya Publishing House, Mumbai,
2011
8. S.C. Gupta: “Fundamentals of Statistics”, Himalaya Publishing House,Mumbai.
9. Navdeep and Guptha : “Statistical Techniques & Research Methodology”,
Kalyani Publishers
10. Willam G.Zikmund, Adhkari: “Business Research Methods”, Cengage Learning,
New Delhi, 2013.
Course Outcomes:
To instill knowledge on importance of research and its role, techniques of data collection
and data management.
To understand the preparation of a questioner, the nature of field work and field work
management.
To have a preliminary knowledge on scaling techniques, different multivariate
techniques
SHRI VISHNU ENGINEERING COLLEGE FOR WOMEN:: BHIMAVARAM
(AUTONOMOUS)
Name of the Subject: Organizational Behaviour Subject Code: PGMB2T06
Regulation Year: 2017-18 Year/semester: I/II
Theory: 3+0
Credits: 3
UNIT TOPICS
I
Organization Behaviour
Definition, scope, Challenges and opportunities. Organization Theories: Classical
Theory- Features –limitations. Neoclassical Theory – features – limitations.
Contemporary Organization Theory – features- limitations. Systems Approach –
Contingency Approach. linkages with other social sciences - Individual perspective
– Perception and process- Values, Attitudes
II
Motivation
Motivational theories - Leadership – approaches to leadership – leadership behavior
and styles – leadership skills – leadership in cross-cultural environment –Individual
Behaviour – Learning Theories. The Perceptual Process – Factors influencing
perception – Internal & External; Attitudes and Behaviour- Attitude Formation and
Attitude Change.
III
Group Behaviour
Importance of Group Behaviour – Fundamentals of Groups – Stages of
Development-Group dynamics – group formation and development – Important
Factors influencing Team Effectiveness – Cohesiveness – Norms – Decision
Making. Organizational conflict-causes and consequences- conflict management and
negation skills.
IV
Personality
Models-Personality – Types – Factors Affecting Personality Theories – Perception –
Importance – Factors influencing Perception – Interpersonal Perception
Personality Determinants – Big five Personality factors. Personality, types and
models –Exchange theory, Johari window, Transitional analysis
V
Organizational culture
Definition – creating organizational culture- approaches to organizational culture –
learning of organizational culture – measurement of organizational culture –
organizational effectiveness – nature and importance. Creating an Ethical
Organization - Managing Stress.
VI
Relevant cases have to be discussed in each unit and in examination case is
compulsory from any unit.
Text Books
1. Fred Luthans: Organizational Behavior, Me Graw Hill, New Delhi.
2. Robins P.Stephen & Judge: Organizational Behavior, 12/e PHI, New De1hi.2007
3. K.Aswathappa: “Organizational Behavior-Text, Cases and Games”, Himalaya
Publishing House, New Delhi, 2008
4. Dr.P.Subba Rao and Prof. N.Sambasiva Rao:”Management and Organizational
Behaviour - (Text and Cases)”, Himalaya Publishing House, Mumbai
5. Udai Pareek, Organizational Behaviour, Oxford University Press.
6. L.M.Prasad, Organisational Behaviour, Sultan Chand & Sons
Course Outcomes:
Provides detailed knowledge on organizational behaviour.
Perception, personality theories ,motivational theories ,leader ship approach, group
dynamics and organizational culture and effectiveness
SHRI VISHNU ENGINEERING COLLEGE FOR WOMEN:: BHIMAVARAM
(AUTONOMOUS)
Name of the Subject: Managerial Skills Development Lab Subject Code: PGMB2P02
Regulation Year: 2017-18 Year/semester: I/II
Theory: 3
Credits: 1
UNIT TOPICS
I
Group Discussions
II
Business Quiz
III
Role Play's
IV
JAM Sessions
V
Ad-Making (Audio Ad's)
VI
Business Plan Presentations
Resources:
1. Daily News Papers & Business News Papers
2. Business Journals
3. Current Affairs
Course Outcomes:
Loose Fear of Public Speaking
Develop Vocabulary, Comprehension and Speaking Skills.
Improve Time Management Skills.
Improve Team Building Skills
Help students to confidently face and succeed in corporate selection process
To develop creative skills of the students.
SHRI VISHNU ENGINEERING COLLEGE FOR WOMEN:: BHIMAVARAM
(AUTONOMOUS)
Name of the Subject: Business Policy & Strategic Management Subject Code: PGMB3T01
Regulation Year: 2017-18 Year/semester: II/I
Theory: 3+0
Credits: 3
UNIT TOPICS
I
Introduction:
Concepts in Strategic Management, Strategic Management as a process –
Developing a strategic vision, Mission & Objectives. Environmental Analysis -
Environmental scanning techniques- ETOP, QUEST and SWOT (TOWS) PEST.
Competition and Porter's 5 Factor Model, The internal Environment: Resource,
Capabilities and Competitive advantages -Building Core Competencies-Value Chain
Analysis.
II
Strategy Formulation :
Formulation of strategy at corporate, business and functional levels. Concept of
Synergy. Corporate level strategies-- Stability, Expansion, Retrenchment and
Combination strategies. Corporate restructuring, Mergers & Acquisitions, Strategic
Alliances. Turnaround management.
III
Portfolio analysis :
Strategic Analysis and Choice - Corporate level analysis - BCG, GE Nine-cell,
Hofer’s product market evolution and Shell Directional policy Matrix). Industry
level analysis; Porters’ five forces model. Qualitative factors in strategic choice,
Mckinsey’s 7’S framework.
IV
Strategy implementation:
Issues in implementation, project implementation, procedural implementation,
resource allocation, organization structure, matching structure and strategy,
behavioral issues, leadership style, corporate culture, values, power, social
responsibilities, ethics, functional issues, functional plans and policies, financial,
marketing, operations and personnel plans and policies.
V
Strategy Evaluation and control Establishing strategic controls - Measuring performance – appropriate measures–
using qualitative and quantitative benchmarking to evaluate performance - strategic
information systems – problems in measuring performance – Strategic control and
operational Control - Strategic surveillance -strategic audit.
VI
Relevant cases have to be discussed in each unit and in examination case is
compulsory from any unit.
Text Books:
1. Lawrence R.Jauch., Glueck William F. - Business Policy and Strategic Management
(Frank Brothers)
2. P.Subba Rao: “Business Policy and Strategic Management” Text and Cases, Himalaya
3. Publishing House, New Delhi, 2011
4. Azhar Kazmi, Business & Strategic Management, Tata McGraw Hill, New Delhi, 1998
Course Outcomes:
Provides basic fundamentals of strategic management and enlighten the students on the
trends in the Indian and global business organizations , their growth & development
SHRI VISHNU ENGINEERING COLLEGE FOR WOMEN:: BHIMAVARAM
(AUTONOMOUS)
Name of the Subject: Corporate Legal Framework
Subject Code: PGMB3T02
Regulation Year: 2017-18 Year/semester: II/I
Theory: 3+0
Credits: 3
UNIT TOPICS
I
Importance of Commercial Law The Indian Contracts Act, 1872 – Nature of the Act and Classification of Contracts –
Essentials of a Valid Contract – Offer and Acceptance – Capacity – Consideration –
Free Consent –Legality of Object –Performance of a Contract – Discharge of a
Contract – Breach of a Contract and Remedies.
II
The Sales of Goods Act : 1930 Distinction between Sales and Agreement to Sell – Conditions and Warranties –
Performance of Contract of Sale –Transfer of Ownership – Rights of an Unpaid
Seller.
III
Contract of Agency
Kinds of Agents –Creation of Agency- Duties and Rights of Principal and
Agents- Principal’s Liability for the Acts of the Agent-Liability of Agent –
Termination of Agency.
IV
Companies Act 1956, Indian Partnership Act 1932 Nature and Types of Companies – Formation – Memorandum of
Association-Articles of Association –Kinds of Shares –Duties of Directors-Winding
up. Latest amendments in companies act - Meaning and Essentials of Partnership-
Registration – Tests of Partnership-Duties and Rights of Partners – Dissolution of
Partnership.
V
Taxation Act, Negotiation Act, Consumer protection Act
Direct and Indirect Tax: Income Tax Act -1961 - Important Provisions of
Income Tax Act: Assessment year –Assesses, Gross Total Income, Procedure for
advance payment of tax and tax deducted at source. Assessment procedure. Central
Excise Act -1944, Basic concept of VAT.
Consumer Protection Act, 1986: Consumer Right –Machinery for Redressal of
Consumer Grievances - Information Technology Act 2000 - Latest amendments in
Information Technology Act.
Negotiable Instruments Act, 1881- Kinds of a Negotiable Instruments and
endorsement- Presentation and discharge of Negotiable Instrument.
VI
Relevant cases have to be discussed in each unit and in examination case is
compulsory from any unit
Text Books:
1. N.D.Kapoor , Business Law, Sultan Chand Publications
2. Ravindra Kumar: “Legal Aspects of Business”, Cengage Learning, New Delhi, 2011
3. S.N.Maheshwari, S.K.Maheshwari: “A Manual of Business Laws”, Himalaya
Publishing House, 2013.
4. P.K.Padhi: “Legal Aspects of Business”, PHI Learning’s, New Delhi, 2013
Course Outcomes:
Provides knowledge on the various concepts like Indian contracts and their
classifications , Sales and performance of contract, Consumer protection act,
Information technology act, Kinds of negotiable instruments, Memorandum and
Articles of association etc.
SHRI VISHNU ENGINEERING COLLEGE FOR WOMEN:: BHIMAVARAM
(AUTONOMOUS)
Name of the Subject: Cost & Management Accounting
Subject Code: PGMB3T03
Regulation Year: 2017-18 Year/semester: II/I
Theory: 3+2
Credits: 4
UNIT TOPICS
I
Introduction to Management accounting: Management accounting Vs Cost
accounting vs. Financial accounting - Role of accounting information in planning
and control - The management process and accounting.
Cost analysis and control: Direct and Indirect expenses - allocation and
apportionment of overheads - calculation of machine hour rate and labour hour rate.
II
Costing for specific industries
Unit costing, job costing, cost sheet and tender and process costing and their
variants, treatment of normal losses and abnormal losses, inter-process profits,
costing for by-products and equivalent production
III
Marginal Costing & Break-even-analysis
Introduction, Application of Marginal costing in terms of cost control- Income
determinants under marginal cost.
Concept of cost-volume-profit relationship-Profit Planning – make or buy decision,
Selection of suitable product mix- desired level of Profits – Determination of Break
even point, Break-even-graph and assumptions of BEP, importance, Margin of
safety and angle of incidence. Application of BEP for various business problems.
IV
Budgetary Control Budget, budgetary control, steps in budgetary control, Fixed vs Flexible budgets,
different types of budgets: sales budget, , cash budget, production budget, master
budget, budget reports for management control. Zero based budgeting.
V
Standard Costing Standard Cost and Standard Costing, standard costing vs. budgetary control,
standard costing vs. estimated cost, standard costing and marginal costing, analysis
of variance, material variance, labour variance and sales variance. -Inter-firm
comparison.
VI
Relevant cases have to be discussed in each unit and in examination case is
compulsory from any unit.
Text Books:
1. M.N.Arora: Cost and Management Accounting, Vikas Publication, New Delhi, 2009.
2. S.P.Jain, K.L.Narang: Cost and Management Accounting, Kalyani Publications, New
Delhi, 2009
3. Khan and Jain: Management Accounting, Tata McGraw-Hill Publishing Co. New. Delhi,
2010
4. Horngren, Sumdem, Strattom: Introduction to Management Accounting,
Pearson,Secundrabad, 2010
.
Course Outcomes:
Provide insight into the concepts like cost analysis & control, costing various expenses
for specific industries, profit planning through Break Even Analysis, Budgetary control &
standard costing.
SHRI VISHNU ENGINEERING COLLEGE FOR WOMEN:: BHIMAVARAM
(AUTONOMOUS)
Name of the Subject: Management of Industrial Relations (HRM Elective I)
Subject Code: PGMB3T04
Regulation Year: 2017-18 Year/semester: II/I
Theory: 3+0
Credits: 3
UNIT TOPICS
I
Introduction to Industrial Relations Management Meaning- Concept- importance- Aspects of IR- Influencing factors of IR in
enterprise and the consequences industrial relations- perspectives/ approaches to
industrial relations
II
Trade Unions Introduction-Definition and objectives-growth of Trade Unions in India-trade
Unions Act , 1926 and Legal framework-Union recognition-Union Problems-
Employees Association-introduction ,Objective Membership, Financial Status.
III
Quality of Work Life Workers’ Participation in Management - Worker’s Participation in India, Worker’s
Participation schemes at shop floor, Plant Level, Board Level- Collective bargaining
concepts , Characteristics , Process , CB practices in India –Promoting peace.
IV
Promotion of Harmonious Relations:
Industrial Disputes: Meaning, nature and scope of industrial disputes - Machinery
for prevention & settlement of Industrial Dispute - Industrial Dispute Act 1947 -
Conciliation, Arbitration and Adjudication - Standing Orders
V
Employee Grievances & Discipline Causes of Grievances- Grievance Redressal Machinery – Code Discipline in
industry – Workmen Compensation Act- Employees state insurance Act
VI
Relevant cases have to be discussed in each unit and in examination case is
compulsory from any unit.
Text Books:
1. Mamoria: “Dynamics of Industrial Relations”, Himalaya Publishing House, New
Delhi, 2010
2. Sinha: “Industrial Relations, Trade Unions and Labour Legislation”, Pearson
Education, New Delhi, 2013
3. Prof. N.Sambasiva Rao and Dr. Nirmal Kumar: “Human Resource Management
and Industrial Relations”, Himalaya Publishing House, Mumbai
4. Ratna Sen: “Industrial Relations”, Macmillan Publishers, New Delhi, 2011
Course Outcomes:
Provides knowledge on the basic fundamental of industrial relations with emphasis on
importance of industrial relations, trade unions act, employee associations quality of
work life, wage and salary administration, workmen compensation act, employees state
insurance act, agency, employee grievances and relevant case study discussions for the
topics concerned for industrial relations
SHRI VISHNU ENGINEERING COLLEGE FOR WOMEN:: BHIMAVARAM
(AUTONOMOUS)
Name of the Subject: Management of Change& Development (HRM Elective II)
Subject Code: PGMB3T05
Regulation Year: 2017-18 Year/semester: II/I
Theory: 3+0
Credits: 3
UNIT TOPICS
I
Basics of Change Management
Meaning, nature Importance and Types of Change – change programmes – change
levers – change as transformation – change as turnaround – value based change.
II
Mapping change
The role of diagramming in system investigation – A review of basic flow
diagramming techniques –systems relationships – systems diagramming and
mapping, influence charts, multiple cause diagrams- a multidisciplinary approach
III
Interventions Strategies
Systems approach to change: systems autonomy and behavior, the intervention
strategy model - cases in intervention - total project management model (TPMM).
Learning organization: The relevance of a learning organization , Building a learning
organization
IV
Organization Development (OD)
Meaning, Nature and scope of OD - Dynamics of planned change – Person-focused
and role-focused OD interventions –Planning OD Strategy – OD interventions in
Indian Organizations – Challenges to OD practitioners.
V
Contemporary issues in managing change
Resistance to change- Organizational politics & change- Organizational Culture &
change - Ethics & managing change - Role of change agents & leadership
VI Relevant cases have to be discussed in each unit and in examination case is
compulsory from any unit.
Text Books:
1. Robert A Paton: Change Management, Sage Publications, New Delhi, 2011.
2. Adrian Thorn hill: Managing Change, Pearson Education, New Delhi, 2012
3. Radha R Sharma: Change Management, TMH, New Delhi, 2012
4. Cummings: “Theory of Organization Development and Change”, Cengage
Learning, New Delhi, 2013.
Course Outcomes:
Provides basics of change management ,system approach to change learning organization
, organizational development , challenges of organizational development ,negotiated
change, changes in legal frame work of collective bargaining, team building ,group
thinking and contemporary issues in managing teams
SHRI VISHNU ENGINEERING COLLEGE FOR WOMEN: :
BHIMAVARAM
(AUTONOMOUS)
Name of the Subject: Retail Management Subject Code: PGMB3T06
Regulation Year: 2017-18 Year/semester: II/I
Theory: 3+0
Credits: 3
UNIT TOPICS
I
Basic concept of Retailing Retail development – types and functions of retailers – multi channel retailing –
organized retailing in India – special characteristics of retailing services retailing-
legislation for retailing in India.
II
Retail strategy Market strategy – retail format and target market – building sustainable competitive
advantage – growth strategies – strategic retail planning process.
III
Retail location Types, location opportunities – selection of location and Site analysis - financial
strategy – strategic profit model – setting and measuring performance objectives.
IV
Store layout Store layout and design, store operations and inventory management- merchandise
planning and control, buying merchandise – developing assortment plan – Floor
Management
V
Retail pricing Retail pricing Strategy, category management, customer services – retail branding-
International retailing – promotional strategies – advertising, sales promotion, store
atmosphere.
VI
Relevant cases have to be discussed in each unit and in examination case is
compulsory from any unit.
Text Books:
1. Swapna Pradhan, “Retail management”, Tata McGraw Hill Education Pvt. Ltd.
New Delhi, 2012
2. Sheikh and Kaneez Fatima, “Retail Management”, Himalaya Publishing House,
Mumbai, 2012
3. A.J. Lamba:“The Art of Retailing”, Tata McGraw Hill Education Pvt. Ltd. New
Delhi.2011
4. Sivakumar, A, “Retail Marketing”, Excel Books, New Delhi, 2007
Course Outcomes:
Provides knowledge on Retail development & Retailing legislation in India, Retail
strategy & strategic Retail planning process , Retail store layout design, retail pricing
strategy.
SHRI VISHNU ENGINEERING COLLEGE FOR WOMEN:: BHIMAVARAM
(AUTONOMOUS)
Name of the Subject: Advertising and Brand Management (MKT Elective II)
Subject Code: PGMB3T07
Regulation Year: 2017-18 Year/semester: II/I
Theory: 3+0
Credits: 3
UNIT TOPICS
I
Advertising Changing concept, role of advertising in a developing economy, a critical appraisal,
Ethics of Advertising, Types of advertisement, advertisement in marketing mix,
Role of advertisement agencies, Functioning of advertisement agencies, Advertising
agency skills and service, Client agency relationship.
II
Advertisement budgets and Media Types of budgets, Ad media: Media selection, optimizing approaches, scheduling,
research, USP, brand image, positioning, purchase proposition and creative
interpretation, insertions, contract.
III
Advertising and Sales Promotion
Visual layout, art work, production traffic copy. Advertisement effectiveness: Pre-
testing, post –testing, experimental designs, sales promotion and types ( cross
surrogate selling )
IV
Competition and Brand Concept of Brand – Brand Evaluation- Brand Positioning- Brand and consumers-
Brand Equity – Brand Inside and Outside.
V
Brand Extensions
Brand over time – Stages of concept Management – Challenges facing Brands –
Brand Revitalization and Elimination – Brand and Firm – Brand valuation.
VI Relevant cases have to be discussed in each unit and in examination case is
compulsory from any unit.
Text Books:
1. S.A.Chunawalla: “Advertising, Sales and Promotion Management”, Himalaya
Publishing House, New Delhi, 2012
2. Pingali Venugopal: “Sales and Distribution Management “, SAGE Publication,
New Delhi,2012
3. George E Belch, Michael A Belch, Keyoor Purani: “Advertising and Promotion:
An Integrated Marketing Communication Perspective”, TMH, New Delhi,2012
4. A.S.Gupta: “Advertising and Sales Promotion”, Everest Publishing House, New
Delhi, 2010.
Course Outcomes:
Provides a knowledge about sales promotion techniques ,role of advertising in marketing ,
publicity Vs corporate advertising , various creative interpretations and transportation and
traffic management
SHRI VISHNU ENGINEERING COLLEGE FOR WOMEN:: BHIMAVARAM
(AUTONOMOUS)
Name of the Subject: Security Analysis & Portfolio Management (FIN Elective-I)
Subject Code: PGMB3T08
Regulation Year: 2017-18 Year/semester: II/I
Theory: 3+0
Credits: 3
UNIT TOPICS
I
Investments Concept of Investment- Investment Decision: Factors, Process- Sources of
investment information; security investment vs. non security investment, Investment
vs. Speculation; classification and functions of financial market - Securities trading -
Computational procedure of Sensex and Nifty. Regularity systems for Sensex and
Nifty
II
Portfolio Analysis
Portfolio Risk & Return - Meaning, concept- Measurement of portfolio risk and
returns: Mean – variance approach- Portfolio Models: Harry Markowitz’s Portfolio
theory-selection of optimal portfolio. .
Fundamental analysis : Economy, industry & company analysis
III
Fixed Income Securities Analysis
Features and types of debt instruments, Bond yield measurement-Current yield, and
holding period return, YTM, AYTM and YTC- Bond valuation: Bond-price
theorems, Valuation of compulsorily/optionally convertible bonds, Valuation of
deep discount bonds- Bond duration, Bond immunization.
IV
Equity Analysis & Valuation Analysis and Valuation: Basic Features of Common Stock, Approaches to
valuation–Balance sheet model, earnings capitalization models; Price-Earnings
multiplier approach , capital asset pricing model, Arbitrage pricing theory (APT)
Single index model. Relative valuation using comparables-P/E,P/BV, P/S;
V
Derivatives and Portfolio Evaluation Forward contracts: Definition, features valuation- Futures contracts: definition
features, pricing of Futures – Options Market: Definition, types, pricing models,
Meaning, overview about Swap.
Performance Evaluation models - Sharpe’s model, Treynor’s reward to volatility
index, Jensen’s differential index, Fama’s decomposition of returns.
VI
Relevant cases have to be discussed in each unit and in examination case is
compulsory from any unit.
Text Books:
1. Shashi and Rosy: “Security Analysis and Portfolio Management Investment
Management”, Kalyani Publishers, New Delhi 3rd EDT.
2. Prasanna Chandra, “Investment Analysis and Portfolio Management”, TMH, New
Delhi, 2013
3. Alexander. G.J, Sharpe. W.F and Bailey. J.V, “Fundamentals of Investments”, PHI,
4. Sudhindra Bhat, “Security Analysis and Portfolio Management”, Excel Books.32
Course Outcomes:
Provides the basic concepts of securities analysis and portfolio management and various
tools and techniques to facilitate the managers in managing their portfolio the basic
outcome of the subject is acquaint the students in respect to the investment decisions
related to financial assets ,the risks and the returns involved to make aware about the
functioning of securities market alongside the theories and concepts involved in portfolio
management
SHRI VISHNU ENGINEERING COLLEGE FOR WOMEN:: BHIMAVARAM
(AUTONOMOUS)
Name of the Subject: Financial Markets and Services (FIN Elective-II)
Subject Code: PGMB3T09
Regulation Year: 2017-18 Year/semester: II/I
Theory: 3+0
Credits: 3
UNIT TOPICS
I
Structure of Financial System :
Role of Financial System in Economic Development Financial – structure of
Financial Markets and Financial Instruments – Role & functions of RBI & SEBI -
Primary & Secondary Market Operations , Regulation – Functions of Stock
Exchanges – Listing ,Formalities – Financial Services Sector Problems and Reforms.
II
Financial Services
Concept, Nature and Scope of Financial Services – Regulatory Frame Work of
Financial Services – Growth of Financial Services in India: Commercial banks – the
public and the private sectors –The problems of competition - interest rates, spreads,
and NPAs. Meaning, Type, Responsibilities of Merchant Bankers – Role of
Merchant Bankers in Issue Management – Regulation of Merchant Banking in India.
Structure and Investment Pattern of LIC, GIC and other insurance companies,
Competition, innovation, Role of IRDA, Challenges of Insurance Sector.
III
Venture Capital
Growth of Venture Capital in India – Financing Pattern under Venture Capital –
Legal Aspects and Guidelines for Venture Capital, Leasing – types of Leases –
Evaluation of Leasing Option Vs. Borrowing. Factoring, Forfeiting and Bill
Discounting – Types of Factoring Arrangements –Factoring in the Indian Context;
IV
Credit Rating
Meaning, Functions – Debt Rating System of CRISIL, ICRA and
CARE. Government Securities Market – T-bills market, Commercial Bills market,
Commercial paper and certificate of deposits
V
Mutual Funds
Concept and Objectives, Functions and Portfolio Classification,
Organization and Management, Guidelines for Mutual Funds, Working of Public
and Private Mutual Funds in India. Debt Securitization – Concept and Application –
De-mat Services-need and Operations-role of NSDL and CSDL.
VI
Relevant cases have to be discussed in each unit and in examination case is
compulsory from any unit.
Text Books:
1. Bhole & Mahakud, Financial Institutions and Market, TMH, New Delhi
2. V.A.Avadhani, Marketing of Financial Services, Himalayas Publishers, Mumbai
3. Vasanth Desai, Financial Markets & Financial Services, Himalaya, Mumbai
4. M.Y.Khan:Financial Services,TMH,2012
Course Outcomes:
Provides exposure on working of various Financial Institutions and their services
to the growth of economic development also for the establishment & growth of
industries. It also provides knowledge on how Factoring, forfeiting, Leasing, Hire
purchasing etc.,
SHRI VISHNU ENGINEERING COLLEGE FOR WOMEN:: BHIMAVARAM
(AUTONOMOUS)
Name of the Subject: Stories of Business Tycoons and Best Business Practices Lab
Subject Code: PGMB3P03
Regulation Year: 2017-18 Year/semester: II/I
Theory: 3
Credits: 1
Resources:
Daily News Papers
Business News Papers
Business Journals
Current Affairs
UNIT TOPICS
I
Profile of the Business Tycoons from India
II
Profile of the Business Tycoons around the world.
III
Corporate Social Responsibility (CSR)
IV
Environmental Concerns
V
Product Liability
VI
Share Market Analysis
Course Outcomes:
1. To learn about the successful business personalities from around India and the World.
2. To gain Inspiration and Motivation from the business legends.
3. To get an insight about the general best practices followed by the Organizations.
4. To have an insight about the general business environment of the country.
SHRI VISHNU ENGINEERING COLLEGE FOR WOMEN:: BHIMAVARAM
(AUTONOMOUS)
Name of the Subject: Logistics & Supply Chain Management
Subject Code: PGMB4T01
Regulation Year: 2017-18 Year/semester: II/II
Theory: 3+0
Credits: 3
UNIT TOPICS
I
Introduction Basic Concepts & Philosophy of Supply Chain Management Evolution-Role in
Economy-Importance-Decision Phases-Supplier-Manufacturer-Customer chain.
Logistics and Competitive strategy: Competitive advantage –Gaining Competitive
advantage through logistics. Enablers/Drivers of Supply Chain Performance. Supply
chain strategy-Supply Chain Performance Measures.
II
Measuring logistics costs and performance
Logistics costs, different models, logistics sub-system, Inbound and outbound
logistics, Coordination in supply chains - bullwhip effect. Distribution and
warehousing management. Purchasing & Vendor management: Centralized and
Decentralized purchasing, Frame work for strategic alliances – 3 PL / 4 PL,
performance Metrics in Supply Chain.
III
Logistics and Supply chain relationships:
Benchmarking the logistics process and SCM operations –Mapping the supply chain
processes – Supplier and distributor benchmarking – setting benchmarking priorities
–identifying logistics performance indicators. Lack of coordination and its impact -
Bullwhip Effect. Channel structure– Economics of distribution –channel
relationships –logistics service alliances.
IV
Sourcing & Transportation
Sourcing decisions and transportation in supply chain – Transporting and Pricing
Products: Outsourcing–Make Vs buy. Warehouses as Integrators in Supply Chain,
Distribution Network Planning, Modes of Transportation. IT in Supply Chain- ERP,
RFID, GPS, E-Procurement. Agile Supply Chains-Reverse Supply chain.
V
Managing global Logistics and global Supply Chains
Logistics in a global economy – views of global logistics- global operating levels –
The global supply chains -Global supply chain business processes –Global strategy
–Global purchasing – Global logistics – Channels in Global logistics – Global
Logistics, Containerization, Export-Import procedures.
VI
Relevant cases have to be discussed in each unit and in examination case is
compulsory from any unit.
Text Books:
1. Donald J.Bowersox and David J.Closs: “Logistical Management” The Integrated Supply
Chain Process, TMH, 2011.
2. K.Shridhara Bhat: “Logistics and supply chain Management” Himalaya Publishing
House 2012.
3. Edward J Bradi, John J Coyle: “ A Logistics Approch to Supply Chain Management,
Cengage Learning, New Delhi, 2012.
4. D.K.Agrawal: “Distribution and Logistics Management”, MacMillan Publishers, 2011
Course Outcomes:
Provides knowledge about how materials and information move from one end to the other. Highlights the
importance of relationships in the networks and gives an overview about various support services used in
businesses at national and international levels.
SHRI VISHNU ENGINEERING COLLEGE FOR WOMEN: BHIMAVARAM
(AUTONOMOUS)
Name of the Subject: Entrepreneurship and Small Business Management
Subject Code: PGMB4T02
Regulation Year: 2017-18 Year/semester: II/II
Theory: 3+0
Credits: 3
UNIT TOPICS
I
Entrepreneurship
Importance and growth - Characteristics and Qualities of Entrepreneur- Role of
Entrepreneurship, Ethics and Social Responsibilities. Women Entrepreneurship:
Role &Importance, Problems of Women Entrepreneurs – corporate entrepreneurship
– mobility of entrepreneur – entrepreneurial motivation-21st century trends in
Entrepreneurship
II
Planning and Evaluation of Projects
Growth of Firm – Project identification and selection -Factors inducing growth- -
Project Feasibility Study - Post Planning of Project-Project Planning and Control.
III
Small and Micro Enterprises
Importance, definitions – policies and their support to MSMEs -growth and growth
strategies – sickness in small business and remedies – small entrepreneurs in
international business.
IV
Functional Management in SSI
Functional Management in SSI-Production Management in SSI- Human resource
management in SSI –Marketing Management in SSI
V
Institutional support to entrepreneur and MSMEs
Role of Government - Role of IDBI,NIESBUD, SISI, DIC - Financial Institutions-
Commercial Banks, Entrepreneurial Development Institutes, Universities and other
Educational Institutions offering Entrepreneurial Development Programme.
VI
Relevant cases have to be discussed in each unit and in examination case is
compulsory from any unit.
Text Books:
1. Arya Kumar: “Entrepreneurship”, Pearson, Publishing House, New Delhi, 2012.
2. VSP Rao, Kuratko: “Entrepreneurship’, Cengage Learning, New Delhi,
3. Manjunatha, Amit Kumar Goudar: “Management and Entrepreneurship”
University Science Press, New Delhi, 2011
4. P.C.Shejwalkar: “Entrepreneurship Development”, Everest Publishing House, New
Delhi, 2011.
Course Outcomes:
Provides knowledge importance of entrepreneurs, women entrepreneurs and their
problems, creativity Vs entrepreneurship, new venture management, planning and
evaluation of projects, small and micro enterprises and institutional support to them.
SHRI VISHNU ENGINEERING COLLEGE FOR WOMEN: : BHIMAVARAM
(AUTONOMOUS)
Name of the Subject: Compensation and Performance Management (HRM Elective-III)
Subject Code: PGMB4T03
Regulation Year: 2017-18 Year/semester: II/II
Theory: 3+0
Credits: 3
UNIT TOPICS
I
Compensation
Concept, definition, objectives - factors influencing compensation - aligning
compensation strategy with business strategy – Designing a compensation system-
classification of incentives - Executive compensation: Trends - The new trends in
compensation management at national and international level
II
Legal framework for Wage & Salary administration
Job evaluation : Meaning, methods – Wage Structure - legal frame work – The
payment of Wages Act 1936, The Minimum Wages Act 1948 – institutional
mechanism for wage determination- pay revision commission
III
Introduction to Performance Management
Performance Management - Definition, concept, scope. Performance Management
Vs performance appraisal Vs Human Resource management- HR challenges-
Performance Management Cycle- Performance Management System - objectives ,
Functions , types.
IV
Performance Management Planning & Tools
Performance Management Planning: Importance, process, barriers. Goal Setting -
Competency mapping – Career development
Performance Management Tools: Importance- Traditional and Modern Techniques-
Balanced Score Card- 360 Degree Performance Apprising- Merit Rating- MBO-
BARS
V
Performance Monitoring & PM skills
Performance Monitoring – Meaning, objectives, principles, process- Counseling
Supervision- Periodic reviews- Problem solving - Role efficiency- Coaching-
Performance Audit
Performance management skills: Building and leading High performing teams
VI
Relevant cases have to be discussed in each unit and in examination case is
compulsory from any unit.
Text Books:
1. T.V.Rao: “Performance Management Appraisal Systems”, Sage Publications,
2008
2. A.M.Sarma, N.Sambasiva Rao: “Compensation and Performance management”,
Himalaya Publishing House, Mumbai
3. Dewakar Goel:“Performance Appraisal and Compensation Management”, PHI
Learning, New Delhi, 2012
4. A.S. Kholi: “Performance Management”, Oxford University Press, New Delhi,2012
Course Outcomes:
Provides a frame work of Compensation policy, linking wage with productivity, various
wage legislations ,Balance Score card, Performance appraisal methods and counseling
and monitoring
SHRI VISHNU ENGINEERING COLLEGE FOR WOMEN: : BHIMAVARAM
(AUTONOMOUS)
Name of the Subject: Global HRM (HRM Elective IV)
Subject Code: PGMB4T04
Regulation Year: 2017-18 Year/semester: II/II
Theory: 3+0
Credits: 3
UNIT TOPICS
I
Introduction
A Global HR Perspective in New Economy-Challenges of Globalization & Mobility
of HR – Concept of Expatriate & Repatriate – Talent crunch - Domestic Vs Global
HRM - Indian MNCs and Challenges - Legal content of Global HRM.
II
International HRM Perspectives
Global HR Planning – Staffing policy – Training and development – performance
appraisal – International Compensation: Importance, Trends, Issues, Methods,
Factors of Consideration - International Labor relations.
III
Managing International Assignments
Significance – Selection methods – Positioning Expatriate – Repatriate – factors of
consideration - Strategies - International assignments for women - Problems
IV
Cross Culture Management
Importance – Concepts and issues – theories- considerations -Problems – Skill
building methods – Cross Culture Communication and Negotiation – Cross Culture
Teams.
V
Managing Global strategies
Mergers & Acquisition : Definition, importance, issues, role of HRM , HR
interventions – Diversity management : concept, problems & strategies
VI
Relevant cases have to be discussed in each unit and in examination case is
compulsory from any unit.
Text Books:
1. Peter Dowling: “International Human Resource Management”, Cengage
Learning,
2012.
2. Subba Rao P: “International Human Resource Management”, Himalaya
Publishing House, Hyderabad, 2011
3. Aswathappa K, Sadhana Dash: “International Human Resource Management,
TMH, New Delhi,
4. S.C.Gupta: “International Human Resource Management Text and Cases”,
MacMillion,New Delhi, 2012 Course Outcomes:
Provides the basic elements of global HRM and to enlighten the students on the trends in
issues like global training and development, global wage and administration, cross
cultural conflicts etc.
SHRI VISHNU ENGINEERING COLLEGE FOR WOMEN: : BHIMAVARAM
(AUTONOMOUS)
Name of the Subject: Global and E-Commerce Marketing (MKT Elective III)
Subject Code: PGMB4T05
Regulation Year: 2017-18 Year/semester: II/II
Theory: 3+0
Credits: 3
UNIT TOPICS
I
International Marketing and Environment
Scope and Significance of International Marketing, International Environment,
International Social & Cultural Environment, The Political Legal Environment and
Regulatory Environment of International Marketing, Technological Environment,
Business Customs in International Market, Special Economic Zone (SEZ).
II
International Market Entry Strategies
Product and Culture , Indirect Exporting, Direct Exporting, Domestic Purchasing,
Foreign Manufacturing Strategies without Direct Investment, Foreign Manufacturing
Strategies with Direct Investment, Entry Strategies of Indian Firms, Brand in
International Market.
III
International Marketing Channels and Pricing
Challenges in managing an International Distribution Strategy, Selecting Foreign
Country Market intermediaries, Environmental influences on pricing decisions, Grey
Market goods, Transfer pricing, Global pricing.
IV
Frontiers of E-Commerce Marketing
Evolution of E-Commerce Marketing , Scope, Need , Types of E-Commerce,
Growth of E-Commerce Marketing in India, E-Commerce challenges and
opportunities, Governments policy towards ecommerce Marketing, Trends in E-
Commerce in India.
V
Perspectives of E-Commerce Marketing
Pricing strategies, Internet marketing technologies, Online consumer purchasing
models, Adwords, Website Marketing, Cryptocurrencies, E-Commerce
Infrastructure, E-Commerce Applications, Issues in E-Commerce Marketing:
Internet Traffic Control.
VI
Relevant cases have to be discussed in each unit and in examination case is
compulsory from any unit.
Text Books:
1. Czinkota: International Marketing, Cengage Learning,New Delhi, 2009
2. Philip R. Cateora, John L. Graham, International Marketing 11/e, Tata McGraw-Hill Co.
Ltd.,2002.
3. R.Srinivasan: International Marketing, Prentice-Hall of India Pvt. Ltd., 2010
4. V. Rajaraman: Essentials of E-Commerce, Prentice-Hall of India Pvt. Ltd., 2009
5. Danielle Zilliox: The Get Started Guide to E-Commerce,Amacom,2001.
Course Outcomes:
This course provides an insight into the International Marketing Environment, Entry
Strategies, Pricing strategies etc. It also enables the students to have a brief look into the
dynamics of E-Commerce Marketing along with its opportunities, challenges, Govt’s
Policy, Latest technology governing E-Commerce industry etc
SHRI VISHNU ENGINEERING COLLEGE FOR WOMEN: : BHIMAVARAM
(AUTONOMOUS)
Name of the Subject: Consumer Behavior & Marketing Research (MKT Elective-IV)
Subject Code: PGMB4T06
Regulation Year: 2017-18 Year/semester: II/II
Theory: 3+0
Credits: 3
UNIT TOPICS
I
Introduction to Consumer Behavior
Understanding consumers and market segments. Evolution of consumer behavior,
consumer analysis and business strategy. Models of Buyer Behavior, Howard
Model, Howard- Sheth Model, EKB Model, Webster and Wind Model and Sheth
Industrial Buyer Behavior Model.
II
Psychological Foundations of Consumer Behavior
Consumer Motivation, Perception, Personality and Behavior, Learning and Behavior
Modification, Information Processing, Memory Organization and Function, Attitude
Formation and Attitude Change.
III
Consumer Behavioral Influences
Social and Cultural Environment Economic, Demographic, Cross Cultural and
Socio–Cultural Influences, Social Stratification, Reference Groups and Family,
Personal influence
IV
Communication and Consumer Behavior
Components of communications process, designing persuasive communication and
Diffusion of Innovations. Consumer Decision Processes High and Low Involvement,
Pre-purchase Processes, Post Purchase processes, Consumption and evaluation,
Brand Loyalty and Repeat Purchase Behavior.
V
Consumerism
The roots of consumerism, consumer safety, consumer information, environmental
concerns, consumer privacy, legislative responses to consumerism and marketer
Responses to consumer issues.
VI
Relevant cases have to be discussed in each unit and in examination case is
compulsory from any unit.
Text Books:
1. M.S.Raju: “Consumer Behavior Concepts, applications and Cases”, Vikas
Publishing House, New Delhi, 2013.
2. David L Loudon and Albert J Della Bitta, Consumer Behaviour, 4/e, TMH, New
Delhi, 2002
3. Ramneek Kapoor, Nnamdi O Madichie: “Consumer Behaviour Text and Cases”,
TMH, New Delhi, 2012.
4. Ramanuj Majumdar: “Consumer Behavior insight from Indian Market”, PHI
Learning, New Delhi, 2011
Course Outcomes:
Provides knowledge on consumer analysis and business strategy , psychological foundations
of consumer behavior ,social and cultural environment ,communication and consumer
behavior ,consumer decision process ,consumerism and consumer protection Act1986
SHRI VISHNU ENGINEERING COLLEGE FOR WOMEN: : BHIMAVARAM
(AUTONOMOUS)
Name of the Subject: International Financial Management (FIN Elective III)
Subject Code: PGMB4T07
Regulation Year: 2017-18 Year/semester: II/II
Theory: 3+0
Credits: 3
UNIT TOPICS
I
International Monetary & Financial System
Evolution of international Monetary system: Gold standard system, Bretton wood
system, current exchange regimes.
International financial markets-Eurocurrency market, international bond market:
types Euro bonds, international Equity market - ADR, GDRs, international money
market; global financial institution–IMF, Bank for International Settlements;
II
Foreign Exchange Market and International Parity Relationships
Foreign exchange market: Participants, structure , Quotations in spot market and
forward market, Foreign Exchange Management Act ; BOP, current account deficit,
BOP trends in India;
Parity Relationships - Purchasing Power Parity, Interest Rate Parity, International
Fisher Effect. Asian currency crisis - Greek debt crisis.
III
Multinational Corporate Decisions in Global Markets
Foreign direct investment (FDI) : motives, FDI theories-theory of comparative
advantage, OLI paradigm of FDI - Modes of foreign investment – evaluation of
overseas investment proposal using APV; Multinational capital structure decision &
cost of capital- international cash management, international Financing: equity,
bonds, Parallel loans
IV
Risk Management in Multinational Corporations
currency derivatives–forwards, futures, forward rate agreement, options, swaps;
Types of risk: currency risk, transaction exposure, translation exposure &
accounting standards , economic exposure and assessment, interest rate risk, country
risk, political risk,
Overview of Currency derivatives–forwards, futures, options, swaps;
Hedges with currency derivatives–forward market hedge, futures market hedge,
options market hedge, hedging recurrent exposure through swaps
V
International Tax Environment
Types of tax–income tax, withholding tax, value added tax,
Tobin tax; taxation methods–worldwide approach, territorial approach; tax havens -
Tax treaties-Double taxation Avoidance agreement- foreign tax credit; Transfer
pricing (TP) and methods
VI
Relevant cases have to be discussed in each unit and in examination case is
compulsory from any unit.
Text Books:
1. P.G. Apte: “International Financial Management”, Tata McGraw hill, New Delhi,
2011
2. Madhu Vij: “International Financial Management”, Excel Books, New Delhi,
2011
3. Shashi K Gupta, Praneet Rangi: “International Financial Management”, Kalyani
Publishers, New Delhi, 2013.
4. P.K.Jain, Surendra S Yadav, Peyrard: International Financial Management”,
Macmillan, 2013
Course Outcome
Provides knowledge about evaluation of international l financial system, international
financial instruments, foreign exchange market , quotes, FEMA, International Debt crisis
,multi national corporate decisions in global market , international portfolio
diversification ,risk management in MNC’S and hedging tools and techniques,
international tax environment : Double Taxation Avoidance Agreement ,transfer pricing
and TP rules in India
SHRI VISHNU ENGINEERING COLLEGE FOR WOMEN: : BHIMAVARAM
(AUTONOMOUS)
Name of the Subject: Strategic Financial Management (FIN Elective IV)
Subject Code: PGMB4T08
Regulation Year: 2017-18 Year/semester: II/II
Theory: 3+0
Credits: 3
UNIT TOPICS
I
Financial Goals and Strategy
Shareholder Value Creation (SCV): Market Value Added (MVA) – Market-to-Book
Value (M/BV) – Economic Value Added (EVA) – Managerial Implications of
Shareholder Value Creation
II
Financial Strategy for Capital Structure
Leverage Effect and Shareholders’ Risk – Capital Structure Planning and Policy –
Financial Options and Value of the Firm – Dividend Policy and Value of the Firm.
III
Investment Strategy
Techniques of Investment Appraisal Under Risk and Uncertainty – Risk Adjusted
Net Present Value – Risk Adjusted Internal Rate of Return – Capital Rationing –
Decision Tree Approach for Investment Decisions –Evaluation of Lease Vs
Borrowing Decision.
IV
Merger Strategy
Theories of Mergers – Horizontal and Conglomerate Mergers –
Merger Procedure – Valuation of Firm – Financial Impact of Merger – Merge and
Dilution Effect on Earnings Per Share – Merger and Dilution Effect on Business
Control.
V
Takeover Strategy Types of Takeovers – Negotiated and Hostile Bids – Takeover
Procedure – Takeover Defenses – Takeover Regulations of SEBI – Distress
Restructuring Strategy – Sell offs – Spin Offs – Leveraged Buyouts
VI
Relevant cases have to be discussed in each unit and in examination case is
compulsory from any unit.
Text Books:
1. Van Horn, JC, Financial Management and Policy, Prentice Hall,New Delhi
2. GP Jakarthiya, Strategic Financial Management, Vikas, New Delhi
3. PG Godbole, Mergers, Acquisitions and Corporate Restructuring, Vikas, New Delhi
4. Weaver, Strategic Corporate Finance, Cengage, ND
5. Weston JF, Chung KS & Heag SE., Mergers, Restructuring & Corporate Control,
Prentice Hall.
Course Outcomes:
Students get deep insight about strategic issues related to financial matters. It provides
knowledge on how to deal investment, Merger, Takeover strategies