Vietnam’s leading regional trade fair for the automotive service industry targeting visitors from Vietnam

Show Review 2017

Apply now for 2018 show!

1st edition

9,200 sqm exhibition space

341 worldwide exhibitors

6 overseas pavilions

8,019 trade visitors & buyers

65%

50%

31%

30%

26%

24%

20%

17%

9%

5%

Successful first edition in 2017Automechanika Ho Chi Minh City is another milestone for the Automechanika brand which is the leading industrial trade fair for the global automotive industry, by furthering its reach into the ASEAN region with an aim to become Vietnam’s leading regional trade fair for the automotive service industry.

Highlights

76% exhibitors intend to participate again next year

66% exhibitors agreed the fair fulfilled their purposes

Exhibiting purposes

Initiating new business relations

Obtaining an overall impression of themarket situation

Preparing sales deals

Presenting innovations, new developments

Showing, discussing product variants

Cultivating existing business relations

Exchanging experience

Attaining sales deals

Comparing competitors

Passing on specialist knowledge

0 25 50 75

Remark: The total percentage is over 100 because of multiple selection

Ms Chung Kim NgorGeneral Manager - Cty Nam Bac,Vietnam

Automechanika understands our market well, and I am glad that the fair has the “Motorcycle Competence“ distinction specific to the unique needs in the Vietnamese market.

Participating in Automechanika Ho Chi Minh City not only brings our services and product in front of local and international visitors and exhibitors but also represents our strong presence for the automotive and motorcycle industries in Vietnam. From our interactions and communications with other domestic and international experts, we also expanded our global business networks and are able to explore new opportunities. It’s a must-attend event for all Vietnamese industry players.

Ms Valerie PoonGeneral Manager – Lion Petroleum Products SDN BHD, Malaysia

Through participating in Automechanika Ho Chi Minh City show, we can find local partners to bring our products into the Vietnamese market. It is a very positive and good move for Automechanika to expand its presence into the country, it offers a platform for industry players, like us, to strengthen our business networks here, and to ultimately introduce more business opportunities.

ASEAN is a very vibrant region. Vietnam as a key member of the region is one of the key growth areas, along with Cambodia, Myanmar and Malaysia. We really want to be part of the journey.

• 341 exhibitors from 19 countries and regions with 89% from overseas, including Bulgaria, China, Germany, Greece, India, Indonesia, Italy, Japan, Korea, Malaysia, Pakistan, Poland, Singapore, Taiwan, Thailand, Turkey, the UAE and the US, in addition to Vietnam, showcased their products and services in 9,200 sqm of exhibition space in this debut world-class platform.

• Six country and region pavilions from China, Malaysia, Singapore, Korea, Taiwan and Thailand.

• Exhibitors with expertise in the motorcycle sectors were decorated by the “Motorcycle Competence” logos which make them easy to be located by their target buyers.

“

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8,019 trade visitors and buyers from 52 countries and regions with 78% from Vietnam visited this new business platform. Overseas buyer delegations from China, Italy, Korea, Myanmar and Thailand were also specially invited to the show.

Visitor profile

Highlights

88% intend to visit the next edition

77% had full or partial influence on purchase decision

Top visiting countries and regions

Vietnam

Hong Kong Taiwan 

Italy China Korea  Japan

Thailand

Malaysia  Singapore

Myanmar

40%

25%

14%

8%

6%

3%

3%

1%

37%

18%

13%

8%

7%

7%

6%

3%

1%

66%

26%

25%

22%

17%

14%

11%

Mr Ronald TanMarketing Manager, J-Focus Ptd Ltd, Singapore

I am here for developing new supplier connections for quality spare and repair parts. I find this exhibition very successful. I am very impressed by the good variety of products and a good number of manufacturers on display compared to other similar fairs in Vietnam. It is definitely worth the visit, product and information I found in the fair are fruitful for my business, as well as keeping me updated on what‘s new on offer in the market.

Mr My Tan DuyRepresentative, Mekong Car, Vietnam

I am looking for parts and accessories for customising motorcycles from ASEAN, Taiwan and China to give a wider selection for my customers.

The show is useful for my business because it collects the famous brands from different countries to show the latest and good quality products, so that I can offer more choices for our customers. The fair is also reflecting the changing automotive landscape in Vietnam. The motorcycle market in Vietnam is saturated and now is the era for cars and trucks from the strong economic development in ASEAN. I can see a variety of relevant products here at the fair and I am thinking of accelerating my business from 2 wheels to 4 wheels.

“

”

Nature of business

Dealer, agent, distributor, wholesaler

ManufacturerService provider (auto refitter / tuner / garage / workshop / service center / petrol companies / gas station)Retailer

Private & official fleets

Trade association / government agency

Others

Publisher

0 25 50

Job function

Senior management

Sales & marketing

Engineering / maintenance

Procurement

Consultant

Production

Research & development

Design

Others

0 25 50

Interested product categories

Parts & Components

Repair & Maintenance

Accessories & Customising

Electronics & Systems

Car Wash, Care & Reconditioning

Motorcycles

Management & Digital Solutions

0 25 50

Remark: The total percentage is over 100 because of multiple selection

Extending the educational opportunities for participants, the Automechanika Academy was held on the 2nd show day. The programme featured seven consecutive seminars that aim to deliver the current ASEAN market insights to showgoers.

Led by world-class industry experts, a broad range of topics will be covered ranging from supply chain, investment and legal environment of the Vietnam marketplace, to sales & marketing and competitiveness and economic integrations. Some of the highlights include:

• The master plan of Vietnam automobile industry development: highlights, mechanisms and policies to implement, actual status, challenges and opportunities by Mr Tan Cong Vu, Vice General Director of Vietnam Daewoo Bus Co Ltd

• ASEAN automotive market insight – outlook, trends and opportunities for Vietnam by Mr Frank Weiand, General Director of Supply Chain Services International (SCSI)

• Managing distribution channels in the new digital era with implementation of sales and marketing automation software tools and other technologies by Mr Paul Nguyen, Founder of DealersEDGE Asia

Fringe programme

Over 150 local and overseas automotive industry media reported on this debut trade fair online and offline extensively before, during and after the show.

Selected media included:

China • Automobile & Parts • Shanghai Auto News

India • Auto Car Professional • Auto Components India

Japan • Daily Automotive News • NNA ASIA

Korea • Automotive Electronics Magazine • Car & Tech Magazine • CARPOS

Laos • Vientiane Times

Malaysia • SME Magazine

Myanmar • Myanmar Times

Singapore • Channels News Asia

Taiwan • CENS (Economy Daily News) • AAPE Media

Thailand • Incars e-magazine

Vietnam • Autodaily.vn • Autonet.com.vn • Autopress.vn

• Autopro.com.vn • Autovn.com.vn • Bang tin hiep hoi

• Bang tin Hiep Hoi Doanh Nhan • Bao Cong Luan • Bao Cong Thuong

• Bao Dau Tu • Bao Nhip Cau Dau Tu • Bao sanh dieu

• Bao Tin Tuc • Bao Vietnam • Bao VnExpress

• Baogiaothong.vn • Baomoi.com • Baovietnam.org

• Bap Lao Dong • Cafeauto.vn • Dailo.vn

• DDDN • Doanh nhan sai gon • HTV

• Infonet.vn • InfoTIVI • Kien thuc du lich

• Kinh te Chau A Thai Binh Duong • Kinh Te Do Thi • Motosaigon.vn

• Mycars.vn • Nguoi Tieu Dung • Oto xe may

• Otofun.net • Otosaigon.com • Phap Luat

• Phu nu hien dai • Saigon giai phong Hoa Van • Tap chi Huu Nghi

• Tap chi sai gon • Tap Chi Tai Chinh • Tap chi Vinatex

• Tap chi xe va doi song oto xe may • TC doanh nghiep va Hoi nhap

• TC doanh nghiep va Thuong Mai • Thanhnien.vn • The gioi xe

• Thoi Bao Kinh Te Sai Gon • Thoi bao kinh te VN • Thoi Trang Tre

• Thoibao.today • Thong Tan Xa • Tinhte.vn

• Trainghiemxe.vn • Truyen hinh VITV • Tuoi tre

• Tvphapluat.vn • Vietbao.vn • Vietnam Business Forum

• VietnamFDI • VietnamTraveller • Vietnam

• VnExpress.net • VRA • VTV Dai truyen Hinh

• Web Thanh Pho • Xe & The Thao • Xe365.net

• Xecongnghe.vn • Zing.vn

Media exposure

Date 25 – 27 April 2018 (Wed – Fri)Venue Saigon Exhibition and Convention Center (SECC)

Admission Free-of-charge for trade visitors aged 16 or above only.

Contact: Messe Frankfurt New Era Business Media Ltd35/F China Resources Building26 Harbour Road, Wanchai, Hong KongTel: +852 2802 7728Fax: +852 2519 6079autoasia@hongkong.messefrankfurt.com

Official websitewww.automechanika-hcmc.com

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See you again in 2018!

Supporters of 2017 edition

Local Supporter:• VRA – Vietnam Rubber Association

International Supporters:• ASA – Federal Association of the Manufacturers and Importers of Automobile Service Equipment (Germany)• CAMEIA – International Cooperation Committee of China Auto Maintenance Equipment Industry Association• TAITRA – Taiwan External Trade Development Council• TTVMA – Taiwan Transportation Vehicle Manufacturer‘s Association• ZDK – German Federation for Motor Trades and Repairs

For companies in Taiwan:Chan Chao International Co Ltd3/F No 185 Kanchien Road, Neihu DistrictTaipei, TaiwanTel: +886 2 2659 6000Fax: +886 2 2659 7000sales@chanchao.com.tw

For companies in Vietnam:Yorkers Exhibition Service VietnamRm 1107, Dong Duong BuildingNo 4 Nguyen Dinh Chieu str, Da Kao, District 1HCMC, VietnamTel: +84 8 3827 9156Fax: +84 8 3827 9157linkage@linkage-vn.com / salesB@chanchao.com.tw