THE 9th CHINA (SHANGHAI) INT’L OPTICS FAIR

第九届中国第九届中国第九届中国第九届中国(上海上海上海上海)国际眼镜业展览会国际眼镜业展览会国际眼镜业展览会国际眼镜业展览会

25-27/2/2009 Shanghai Everbright Convention & Exhibition Centre and Shanghai Everbright Int’l Hotel

上海光大会展中心上海光大会展中心上海光大会展中心上海光大会展中心 及及及及 上海光大国际大酒店上海光大国际大酒店上海光大国际大酒店上海光大国际大酒店 Organizer主办单位： China Optometric & Optical Association 中国眼镜协会

China Light Industrial Corporation for Foreign Economic & Technical

Co-operation 中国轻工业对外经济技术合作公司 Co-organizer协办单位： Orient International Exhibition Co., Ltd. 东方国际展览有限公司

The 9th China (Shanghai) International Optics Fair drew to a perfect close on 27th

February, 2009 after a 3-day run.

Pioneering trends of the global optical industry for 9 consecutive years has indeed been one of the most admirable achievements

of the Show. This year the gross exhibition area of more than 36,000 square metres saw another glorious achievement at

Shanghai Everbright Convention & Exhibition Centre as 700 exhibitors from 22 countries fully occupied the multi-storey East

Hall, West Hall, an outdoor hall of the Exhibition Centre and all the function rooms in the nearby Everbright International Hotel.

254 foreign exhibitors, whilst amounting to 36.3% of the total, made our Show truly international and countries such as Italy,

France and Japan continued to render our Show full support via establishing national pavilions.

The 9th China (Shanghai) International Optics Fair also proudly displayed a full range of the most elite items and famed brand

names in the industry, with 306 brands being genuinely global. The range of exhibits embraced the highly diversified

categories of spectacle frames & sunglasses, lenses, contact lens, visual test equipment, raw materials, accessories &

processing machinery. Technologically advanced materials blended impeccably with extravagant diamonds hinged on frames

to match outfits and accessories. Coupled with the trendiest design, a hint of romantic nostalgia also set the most sought after

and authoritative benchmark in relation to frames and sunglasses.

One of the major highlights of The 9th China (Shanghai) International Optics Fair was brand proliferation. This year 306

reputed global brands swamped our SIOF 09 and further reinstated our international status. In the realms of frames and

sunglasses, renowned brand names include ALAIN MIKLI, BVLGARI, CELINE, CERRUTI 1881, CHARRIOL, DOLCE &

GABBANA, DONNA KARAN, DUNHILL, ERMENEGILDO ZEGNA, ESCADA, FENDI, FERRARI, FRED, FURLA,

GIVENCHY, GOLD & WOOD, GUY LAROCHE, HENRY JULLIEN, JF REY, JEAN PAUL GAULTIER, LAFONT,

LINDBERG, MAJI MASATOMO, MASAKI MATSUSHIMA EYES, MERCEDES-BENZ, MINIMA, MOKUCHOU ROMAN,

MONT BLANC, OXIBIS, PRADA, POLAROID, POLICE, PORSCHE DESIGN, PORTS, RAY-BAN, ROBERT CAVALLI,

RODENSTOCK, SALVATORE FERRAGAMO, TAG HEUER, TOM FORD, VERSACE, etc. As for lens, gurus such as

AEROLITE, ARCHITECT, CALLIGRAPHY, KODAK LENS, MING YUE, NEXUS, NIKON, SEIKO and SUNACTIVES

joyfully joined our regular league of highly satisfied customers. With regard to contact lens, COOPER VISION, COLORS

NOUVEAU, EUROPA, EXOTICA, EYE PIA, FRESH KON, HYDRON, ISENS, NEO COSMO, NEW GREEN, PROMIR

AND VASSEN COLOR etc stole the limelight. Last but not least, world famed visual test equipment manufacturers like

CANON, CHAROPS, ESSILOR, GO, HOYA, MECCANOTTICA MAZZA, NIDEK, PICHINA, POTEC, SHIN-NIPPON,

TAKAGI, TOPCON, UNICOS and ZEISS etc added a perfect finishing touch to our Show.

Fair Statistics:

� 36,000 m2 of exhibition area � 43,000 times of visiting from 61 countries and regions

� 700 exhibitors from 22 countries and regions

Show Report 展会报告展会报告展会报告展会报告

Mainland Chinese exhibitors did not pale at all in this 3-day occasion. Local

famous brands exhibiting included PORPOISE, JINGGONG, YINGCHANG,

HONGCHEN and TIANHONG. As for Mainland Chinese participants who

already had gained worldwide recognition, E. SHADES, ELESE, FINCLE,

GALLUS, HICH, IGUANA, LENVY, PUSION and UNISEL caught the

attention of numerous buyers. Besides, the most successful and representative

Mainland Chinese enterprises engaged in eyewear processing were all present at

The 9th China (Shanghai) International Optics Fair and they were

GUANGZHOU XIANDA OPTICAL, HEBEI HUAMING OPTICAL,

SHANGHAI CHAOYUE GLASSES, SHANGHAI HENGXING OPTICAL,

SHANGHAI PIONEO EYEGLASSES, SHANGHAI SCHUMAN OPTICAL, SHANGHAI TIANHONG OPTICS,

SHANGHAI XINZU OPTICAL, WENZHOU LUCHENG XINXING INDUSTRY, WENZHOU SUNWAY OPTICAL,

WENZHOU YUANYANG GLASSES, XIAMEN CHANCO INDUSTRIAL

DEVELOPMENT, XIAMEN JINDAHE OPTICAL, XIAMEN MINGHUI

GLASSES, ZHEJIANG CENTER GROUP, ZHEJIANG EAST OPTICAL

GLASSES, ZHEJIANG TIDE OPTICAL, ZHEJIANG WANXIN OPTICAL

GLASSES and ZHEJIANG YINGCHANG GLASSES INDUSTRIAL. In relation

to Mainland Chinese manufacturers of visual test equipment, big boys such as

NINGBO MING SING OPTICAL, SHANGHAI JINGLIAN ENTERPRISE

DEVELOPMENT, SHANGHAI SUPORE INSTRUMENTS and XINYUAN

HIGH-TECH CENTER proudly showcased their state-of-the-art machinery. On

top of that, multi-national joint ventures like CHENGYI OPTICAL XIAMEN,

DAEJEON DAEMYUNG OPTICAL HANGZHOU, HANDA OPTICAL

SHANGHAI, HOYA LENS SHANGHAI, RORING INDUSTRIES XIAMEN, SHANGHAI CONANT OPTICAL,

SHANGHAI NOJIRI OPTICAL and XIAMEN GENSUN ENTERPRISE tried their utmost to outshine competitors.

Most important of all, SIOF 09 was not seriously affected by the recent financial crisis

at all. The number of visitors totaled 43,000, coming from 61 countries and regions.

All these manifest the very significant fact that good quality shows like ours “stay

strong” amidst international economic turmoil.

According to Chinese customs statistics, in year 2008 China’s export of eyeglasses

was valued at US$2.1 billion and that in turn represents a year–on–year growth rate of

13% as compared with 24% of 2007. As for 2008 Chinese imports of optical

products, they amounted to US$0.23 billion, pointing to a growth of 22.91% over

2007. While ascending import figure implies strong purchasing power, sustainable

export increase rates mandate that Mainland Chinese industrialists need to import more new machinery, materials and

technology in order to upkeep and improve their standard of production and hence stay

competitive. Besides, it is important to note that recently the Mainland Chinese

Government slashed import tariffs and issued purchase vouchers and all these have

substantially enhanced the purchasing power of her people and offered international

eyewear elites the perfect timing to tap this vast and highly lucrative market.

Undoubtedly, SIOF Shanghai and CIOF Beijing signify the Spring and Autumn

seasons respectively during which the best trading platforms capture the absolute

attention of eyewear entrepreneurs, buyers and manufacturers alike.

Main Interests

Frame 66.4%

Sunglasses 52.8%

Lenses 48.6%

Accessories 26.4%

Machinery 16.6%

Contact Lenses 21.1%

Raw Material 4.5%

Visual Test Equipment 4.9%

Ophthalmic Product 2.2%

Others 3.7%

Fair Name: The 9th China (Shanghai) International Optics Fair

Date: 25-27 / 2 / 2009

Venue: - Shanghai Everbright Convention & Exhibition Centre

- Shanghai Everbright International Hotel

Exhibition Area: 36,000 m2

Organizer: China Optometric & Optical Association

China Light Industrial Corporation for Foreign Economic

& Technical Cooperation

Co-organizer: Orient International Exhibition Co., Ltd.

Endorsed by: Ministry of Commerce, P.R. China

Supported by: China National Light Industry Council

Sponsored by: Hong Kong Trade Development Council

Shanghai Optometric & Optical Association

Exhibits Profile: Spectacle frames, Sunglasses, Lenses, Contact lens, Visual test

equipment, Machinery & materials for making spectacle frames

and lenses, Spectacle accessories, Parts & components, Raw

materials for frames and lenses & contact lens, Moulds, Eye care

products & solutions for lenses & contact lens, Cases,

Instruments for Optometry and Ophthalmology, Ophthalmic

products, Tools & equipment for optical workshop, Ophthalmic

lenses, Low-vision aids and test equipment, Trade magazines

and exhibitions

No. of Visitors: 43,000 times of visiting from 61 countries and regions

Algeria, Argentina, Australia, Bangladesh, Belgium,

Belorussia, Bosnia & Herzegovina, Brazil, Cambodia,

Cameroon, Canada, Chile, China, Colombia, Costa Rica,

Dominican Republic, Egypt, France, Germany, Ghana, Hong

Kong SAR, Hungary, India, Indonesia, Iran, Israel, Italy,

Japan, Jordan, Korea, Kuwait, Macau, Malaysia, Morocco,

Nepal, Pakistan, Peru, Poland, Romania, Russia, Saudi

Arabia, Singapore, Slovakia, South Africa, Spain, Sri Lanka,

Sudan, Switzerland, Syria, Taiwan Region, Thailand, The

Netherlands, The Philippines, Tunisia, Turkey, UAE, UK,

Uruguay, USA, Venezuela & Vietnam

Next Events: SIOF 2010, The 10th China (Shanghai) Int’l Optics Fair

25-27 February 2010

Shanghai Everbright Convention & Exhibition Centre, China

CIOF 2010, The 23rd China International Optics Fair

14-16 September 2010

China International Exhibition Centre, Beijing

Business Nature

Trading Company 18.5%

Manufacturer 23.4%

Wholesaler 22.4%

Distributor 14.6%

Retailer / Chain Store 9.0%

Buying Office 2.9%

Agent 6.3%

Designer 1.7%

Service Company 0.7%

Press / Publication 0.2%

Others 0.3%

Orient International Exhibition Co., Ltd. 东方国际展览有限公司

Unit 602, Austin Tower, 22-26A Austin Avenue, Tsim Sha Tsui, Kowloon, Hong Kong

香港九龙尖沙咀柯士甸路 22-26A 好兆年行 602 室

Tel电话: (852) 2789 3220 Fax传真: (852) 2789 3260

E-mail电邮: orientex@netvigator.com Website网页: www.orientexhibition.com.hk

Fact SheetFact SheetFact SheetFact Sheet

Buyers’ Survey

Exhibitors’ Survey

Excellent Good Fair

a. Quality of Buyers 14.5% 47.0% 38.5%

b. Quantity of Buyers 13.3% 31.3% 55.4%

c. Overall Business Result

gained from SIOF 2009

14.5% 30.1% 55.4%

d. Overall Performance of

Fair Management

24.1% 50.6% 25.3%

SurveySurveySurveySurvey