Show Report - BIOFACH CHINA · TV channels: Shanghai ICS Channel, Channel Young During BIOFACH...
Transcript of Show Report - BIOFACH CHINA · TV channels: Shanghai ICS Channel, Channel Young During BIOFACH...
Show ReportShow ReportShow Report
Net Space (m2)
Exhibitors Came from 17 Countries and Regions:
• Mainland of China • Australia • Chile
• Denmark • Germany • Holland
• Hong Kong • India • Korea
• Malaysia • Mongolia • Russia
• Singapore • Spain • Taiwan
• Thailand • U.S.A.
BIOFACH CHINA 2017
Show Figures Show Report
Exhibitor Number
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
1728
23472529
3767 3864 38073915
4212
4498 4424
4920
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
1829 27
5037
18 2141 35 28
50
168
213 211
263
305
171
240
304 306 309
426
International
National
Distributor / agents
E-commerce
Department stores / shopping mall
Manufacturer
Wholesaler, importer / exporter
Boutique retailer, organic store
Community / enterprise group purchase
Big scale supermarket
Farm direct dealers
Hospitality and restaurant business operators
Association
Others
Press
20%
7%
8%
9%
9%10%
17%
5%5%
6% 4%
Fresh food Frozen food
Cooking and baking Snacks and sweets
Drinks Other grocery product
Natural food Textiles
Non-food Technology and equipment
Media, service providers
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
7920
9143
10375
11526
14613
15963
16235
16755
16742
16546
17755
• U.S.A. • Korea
• Germany • Malaysia
• Spain • Thailand
• Denmark • Hong Kong
• India • Taiwan
BIOFACH CHINA 2017
Visitor Analysis Show Report
Visitor Number
Top 10 Countries and Regions (Overseas)
Visitors According to Industry Sectors (Multiple Choices)
Job Category of Visitors Main Interests in Below Products Sections (Multiple Choices)
25 %
12 %
10 %
7 %
7 %
7 %
7 %
6 %
6 %
5 %
3 %
3 %
2 %
44%
16%
24%
10%6%
Senior management
Purchasing / procurement
Sales / marketing
Technician
Others
Highlights Show Report
BIOFACH CHINA 2017
China Organic & Natural Product Directory
● Authoritative information of the Chinese organic market.
● Reliable information of the organic companies.
● Products with continuous updates.
● Trade-oriented, factual information and fast searching.
● Easy to search products on the mobile as well.
● Extra product promotions of China Organic & Natural Product Directory on Wechat.
Highlights Show Report
BIOFACH CHINA 2017
Country of the Year - Denmark
● An exclusive logo for the country of the year.
● 8 organic companies participated in BIOFACH CHINA 2017.
● High-profile appearance in several interactive events.
● Interviews from organic media partners.
● Delegations from Danish Consulate General attend the opening
ceremony.
Province of the Year - Heilongjiang
● 52 organic companies from Heilongjiang Province, hit a new high.
● 216 sqm exquisite booth.
● Hundreds of geographic indication products.
● Outstanding onsite advertisement enhance the exhibition effect.
● Organic food industry promotion of Heilongjiang Province.
Highlights Show Report
BIOFACH CHINA 2017
Organic Tour
● 25 exhibitors participated in 5 specialized routes, improve the visiting rate.
● 675 visitors got the organic gifts by accomplishing the routes.
● The engagement of onsite conferences and events.
5.27 Organic Shopping Day
● 67 exhibitors participated in “Organic Shopping Day”, interacting with visitors.
● Visitor Service Center: consultation for organic products.
Other Interactive Activities for Visitors
● Display rack with organic landscape worldwide.
● ”My Organic Life” - photo wall and message board.
● Photo printer with the information of BIOFACH CHINA 2017.
Onsite Conferences Show Report
BIOFACH CHINA 2017 Conference on International Organic Food Market and Development
Being the most influential platform that annually releases information on the development trends of the Chinese
organic industry, BIOFACH CHINA Conference has been successfully organized for more than ten years.
Focusing on the hottest topics and with a view of the global organic industry, the speakers were invited from the
government, international and local associations, and experts from producers and traders to share their visions,
ideas and experiences with more than 300 participants.
Organizers
China Green Food Development Center
NürnbergMesse GmbH
Topics
Topic 1: Develop Organic Agriculture to Assist the Agriculture Supply-side Reform
Topic 2: How to Develop Organic Market and Remarkable Organic Brand?
Topic 3: How to Produce True Organic Product and Build Good Organic Base?
China Organic Vegan Forum
One key word of BIOFACH CHINA 2017 is “vegetarian”. The organizer invited vegetarian platforms, 7 vegetarian
experts and masters to share the benefits of vegetarian and the combination of organic and vegetarian.
Supporters
Vegplanet
VeggieDorm
Benwei 30
Shanghai Quansu
Natural Product Forum
The forum released the criterion of the natural products. The active component extraction, the development trend
and marketing of the natural products are also discussed in the forum.
Organizers
NürnbergMesse China Co., Ltd.
CERES (Shanghai) Certification Co., Ltd.
BIOFACH CHINA 2017
BIOFACH CHINA 2017
Onsite Events Show Report
Innovative Product
Launch Zone
Organic Club Organic Delicacy Night
Tea Competition Geographic Indication
Product Promotion
Innovative Product Launch Zone
15 innovative organic products of the year were selected from thousands of exhibits. In the dazzling innovative product
launch zone, visitors met optimum organic raw materials, environmental-friendly packages and innovative products.
Tea Competition - Selection of the Best Tea of the Year
Themed with “self-cultivation and friend-making with tea”, the organizer joined hands with Shanghai Tea Institute,
Organic Tea Research and Development Center and other units to invite tea exhibitors for an intense contest. The
experts and tea lovers elected the “most popular organic green tea” from 18 kinds of tea, and there also presented
excellent performance and knowledge sharing for interaction with visitors.
Geographic Indication Product Promotion
Several provinces of China brought their regional feature products and diverse activities to the exhibition. They also
showed the regional ecological and economic environment.
Organic Club - Organic Life Interactive Experience Area
Organic Club is an extremely ideal platform for interaction and exchange with visitors. 8 exhibitors showcased their
enterprises and products. The various forms of interactive experience activities created a full-scale experience of
organic food not only visually and auditorily but also in smell and taste.
Organic Delicacy Night
The organizer of BIOFACH CHINA combined Chinese and Mediterranean cuisine, presented an organic delicacy night
with organic food materials sponsored by 34 exhibitors.
Launching of <Organic Living Guide>
Launching of <Organic Living Guide> was organized by Yogeev.com and Chunbo.com. It aimed to share organic life
style and concrete practice.
Launching of
<Organic Living Guide>
A wide media coverage in trade magazines, newspapers,
websites and search engines:
◆ Trade magazines & Newspapers:16
◆ Websites: 50
◆ News reports: 77
◆ Advertisements: 13
◆ TV channels: Shanghai ICS Channel, Channel
Young
During BIOFACH CHINA 2017, several medias including Shanghai ICS, Channel Young and some local medias
interviewed the exhibitors.
Media Promotion Show Report
BIOFACH CHINA 2017
Media Reports
Onsite Media Interview
Demeter China Association
<Organic Lifestyle>
Media Partners
Contact: Mr. Ethan Shi NürnbergMesse China Co., Ltd.
Address: Rm. 3509 Kerry Everbright City (Tower 1), No. 218 West Tianmu Rd., 200070, Shanghai
Tel:+86 (0) 21. 60 36 12 14
Fax: +86 (0) 21. 52 28 40 11 Email: [email protected]