Show Me the Money! One Marketer’s Quest to Ignite the

Pipeline

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Agenda

• The Quest• The Launch• The Bottom Line Results

Q3 Opportunities

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Today’s Guest Speaker

Ben Jackson

Director, Sales and Marketing

Voices, Inc.

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The Quest

The Quest

• Consolidate outbound emails• Maintain a consistent brand• Analytics• Increase revenue and improve

conversions

Driving the Change

• Improve Results & Lead Quality• Sending emails with no reporting• 70,000 leads between 5 reps• Inconsistent branding

• Better Align Marketing & Sales• Management of leads• Proving lead quality• Soliciting action and engagement

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Defining the Right Marketing Mix

• Channels Utilizing Prior• SEO, Adwords and Social

• Areas that wanted to get into• Improved email and branding

• What was holding us up from introducing/shaking up our mix• Control and Flexibility• The Right Tools!

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Defining Right Marketing Tools

• BeforeTools ChallengesGoogle Analytics • Missing

InformationMultiple systems • Difficult to

change• Inconsistent

BrandingCall lists • Leads looked

the same

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The Search

• User Friendly• All-in-one system• Integrate well with

Salesforce.com• Analytics• Lead Scoring Search:

Act-on software

The Discovery

• Right Platform• Right Pricing• Right Model/Approach

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The Launch

The Launch

• Sending emails within hours• Act-On team was there every

step of the way• Much easier to use than expected• Found the system did a lot more

than expected

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Show Me the Money!

The Results

• WebEx and salesforce.com Integration

• Website visitor tracking• Lead scoring• Flexible drip campaigns• 30% increase in New Business

sales

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What It Looks Like

What It Looks Like

Summary

In Conclusion

• Improved Results & Lead Quality• Marketing & Sales Alignment• Integration with WebEx and

salesforce.com • 30% increase in New Business

sales

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Ready To Make it Happen?

Q&A

Act-On Integrated Marketing Platform

World Class E-Mail Marketing Core and

Deliverability

• 3rd Generation Email

• No Extra Cost for Deliverability

Complete Set of Tools on One Platform

• Drip, Web Analytics, Landing Pages, Forms, Scoring, CRM Integration, Social Media, Reporting and More…

• Focus Usability, Simplicity and Manageability

Approach and Terms that Work

• Start Simple, Automate at Own Pace

• Affordable Pricing; Month-to-Month Contracts

• Live Customer Support – At No Additional Costs

Thank You!

Learn more about Act-On:Join our weekly 30-minute live demoCustomer case study webinarsAnd more: www.actonsoftware.com

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