SHOW ME THE DATA!!WHERE ‘BIG DATA’ MEETS PR

EB ADEYERI - @EBASTRATEGY DIRECTOR @WEARESOCIAL

WHERE SOCIAL MEDIA MEETS PR

@EBA

WHERE GAMIFICATION MEETS PR

@EBA

WHERE GROWTH HACKING MEETS PR

@EBA

WHERE CONTENT MARKETING MEETS PR

@EBA

WHERE REAL-TIME MARKETING MEETS PR

@EBA

WHERE ONLINE ENGAGEMENT MEETS PR

@EBA

WHERE BLOGGER OUTREACH MEETS PR

@EBA

WHERE SOLOMO MEETS PR

@EBA

WHERE [INSERT WANKY WORD] MEETS PR

@EBA

WHERE BIG DATA MEETS PR

@EBA

THIS IS WORTH TAKING A SERIOUS LOOK AT THOUGH

GARTNER HYPE CYCLE 2013

SO WHAT EXACTLY IS

BIG DATA?

@EBA

BIG DATA IS THE TERM FOR A DATA SET SO LARGE &

COMPLEX, IT BECOMES TO DIFFICULT TO

PROCESS USING TRADITIONAL TOOLS

Source: Wikipedia

WHAT THE F*@K IS A ZETTABYTE?

=1,000,000,000,000

GB@EBA

Tweetable quote:“Every day, 2.5 billion gigabytes of data are created in a variety of forms” #PRshow

@EBA

NSFW non-Tweetable quote

Big data

Volume

Variety

Velocity

@EBA

OK BUT WHAT DOES THAT HAVE TO DO WITH

PUBLIC RELATIONS?

@EBA

WHY SHOULD I CARE?

WHAT EXACTLY IS

PUBLIC RELATIONS?

@EBA

Source: CIPR

PUBLIC RELATIONS IS THE DISCIPLINE WHICH LOOKS AFTER REPUTATION, WITH THE AIM OF EARNING UNDERSTANDING

AND SUPPORT AND INFLUENCING OPINION AND BEHAVIOUR. IT IS THE PLANNED AND

SUSTAINED EFFORT TO ESTABLISH AND MAINTAIN GOODWILL AND MUTUAL

UNDERSTANDING BETWEEN AN ORGANISATION AND ITS PUBLICS.

@EBA

PUBLIC RELATIONS IS THE DISCIPLINE WHICH LOOKS AFTER REPUTATION, WITH THE AIM OF EARNING UNDERSTANDING

AND SUPPORT AND INFLUENCING OPINION AND BEHAVIOUR. IT IS THE PLANNED AND

SUSTAINED EFFORT TO ESTABLISH AND MAINTAIN GOODWILL AND MUTUAL

UNDERSTANDING BETWEEN AN ORGANISATION AND ITS PUBLICS.

BIG DATA OPPORTUNITY

@EBA

COMMUNICATION IS EVOLVING…

@EBA

BIG DATA FOR PR = WHERE REPUTATION MANAGEMENT

MEETS BUSINESS OUTCOMES

@EBA

@EBA

8 AWESOME WAYS YOU CAN WIN AN

ARGUMENT AGAINST A BIG

DATA SKEPTIC IF YOU WORK IN PR@EBA

1)HIT THEM WITH AN EXAMPLE OF BIG DATA COUPLED WITH BEHAVIOURAL DESIGNbit.ly/Opower BOOM!!

2) EXPLAIN IT IS MORE ABOUT SMART DATA AT SCALE THAN BIG DATA

bit.ly/obamabigdata @EBA

3)WOW THEM WITH THE POWER OF INFLUENCER/ADVOCATE MAPPING

bit.ly/awedience @EBA

4) DEMO HOW BIG DATA HELPS GET UNDER THE SKIN

OF AN ORGANISATION.

bit.ly/ibmpkpcargo

5) BRAG ABOUT YOUR UNDERSTANDING OF MEASURING SUCCESS WITH IT

@EBA

bit.ly/truevaluepr

6) BALANCE OUT YOUR ARGUMENT BY SHOWING AN

AWARENESS OF THE BIG DATA PITFALLS

@EBA

BEWARE OF THE DARK SIDE OF BIG DATA

bit.ly/bigdatadarkside

7) TELL THEM YOU ARE BEST BUDDIES WITH THIS GUY

…OR AT LEAST TELL THEM YOU’VE READ THE BOOK…IF NOT, THEN WATCHED THE FILM

FINALLY…

8) TELL THEM BIG DATA IS THE NEW COCAINE

BIG DATA MAKES YOU FEEL SMART

@EBA

BIG DATA MAKES YOU FEEL SEXY

@EBA

BIG DATA MAKES YOU TALK A LOT

@EBA

SAY HELLO TO MY

BIG DATA

@EBA

CONCLUSION

1. DATA IS CHANGING THE GAME FOR THE PRACTICE OF REPUTATION MANAGEMENT

2. BIG DATA IS NOT A SILVER BULLET3. BIG DATA IS HERE TO STAY SO

GET USED TO IT@EBA

@EBA@WEARESOCIAL

TALKTOUS@WEARESOCIAL.NETWWW.WEARESOCIAL.NET