Show Me, Don't Tell Me
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Good MorningEveryone!Show Me!
Don’t Tell Me!Kasey Sixt
Vice President
Wednesday, April 17, 13
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Good MorningEveryone!
Wednesday, April 17, 13
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VIDEO is a tool that fully engages our senses and allows us to retain and emotionally connect with 85% of the informationthat is being communicated.
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Visual Communication can help tell your story and deliver informationmore effectively.
Video can showcase your personality.
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Visual Communication can help tell your story and deliver informationmore effectively.
Video can showcase your personality.
Wednesday, April 17, 13
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Empathy
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Empathy
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Empathy
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Video is a must have communication tool in 2013.
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Every organization has a story to show and tell...
Video is a must have communication tool in 2013.
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Four takeaways from today’s session
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Four takeaways from today’s session
1. Attention span of your demographic is getting shorter
2. Understand that video in all forms is an effective way to provide a window into your world and emotionally connect
3. Great sound bites are cultivated
4. The corporate recruiting video is reinventing itself
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Let’s start off today’s session...
Does the basic formulaic recruiting video still work or do WE need more?
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Let’s start off today’s session...
? ? ? ?
??
?
?
Does the basic formulaic recruiting video still work or do WE need more?
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178 million U.S. internet users watched nearly 33
billion online content videos.
The duration of theaverage online video
was 5.6 minutes.
2013 Stats
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178 million U.S. internet users watched nearly 33
billion online content videos.
The duration of theaverage online video
was 5.6 minutes.
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Source: comScore’s February 2013 U.S. Online Video Ranking
2013 Stats
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56% have watched &
sharedon a
mobile device
Source: Nielson and US Digital Consumers Report
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THE BAR OF EXPECTATIONS
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THE
BAR OF EXPECTATIONS
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Online Videos are Expected A key tool in engaging with technology savvy candidates
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Video means body language, gestures and it can easily be shared
Static Me text & photo
vs Live Me vs Video Me
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Video means body language, gestures and it can easily be shared
Static Me text & photo
vs Live Me vs Video Me
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Source: Nielson and US Digital Consumers Report
1. Cast the right people
2. Capture the essence of the personality
3. Cultivate sound bites and tell a story
4. Edit the sound bites to transport the viewer into a new world through the interviewee’s point of view and their experiences
5. A great sound bite makes you feel you know the person or would like to know the person being interviewed
On Camera Interviews
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The Cultivated Sound Bite
A close up shows emotion
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The Cultivated Sound Bite
A close up shows emotion
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Communicating with Generation C
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Huh?
Communicating with Generation C
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Generation C make up 23 % of the U.S. population, yet they represent an outsized portion of individuals watching online video (27%), visiting social sites (27%), owning tablets (33%) and using smartphones (39%)
Source: Nielson and US Digital Consumers Report
Mostly 18-to-34 year olds
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Provides prospective students an array of facts & figures with a hip-hop twist ! ! ! ! ! !
Remember Our Name - 121,363 hits
! The video and the music are performed by an all-male group - Midnight Ramblers
UNIVERSITY OF ROCHESTER
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Provides prospective students an array of facts & figures with a hip-hop twist ! ! ! ! ! !
Remember Our Name - 121,363 hits
! The video and the music are performed by an all-male group - Midnight Ramblers
UNIVERSITY OF ROCHESTER
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We’re living in a world of micro-influences.
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We’re living in a world of micro-influences.
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The Center of the SOCIAL WEB...
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METhe
Channel
The Center of the SOCIAL WEB...
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The battle for our attention is across many screens and many surfaces.
The Personal Portable Web
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The battle for our attention is across many screens and many surfaces.
The Personal Portable Web
TM
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In 2012
Source: Ooyala
mobile video viewing grew 110%.
Mobile video hours account for about 8% of all time spent viewing online video.
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Great sound bites are your social currency
Each month billion of videos are shared
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• Recruitment Videos• Job Previews• Video Interviewing• Training Videos (On-Demand)
• Video Profiles/Testimonials • Humorous Parodies• Day-In-The-Life Video Series• Orientation/Onboarding• Reenactments • Webisodes• Video Whitepapers• Annual Reports • IPO Prospectus Roadshow
Possibilities are endless...
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• Recruitment Videos• Job Previews• Video Interviewing• Training Videos (On-Demand)
• Video Profiles/Testimonials • Humorous Parodies• Day-In-The-Life Video Series• Orientation/Onboarding• Reenactments • Webisodes• Video Whitepapers• Annual Reports • IPO Prospectus Roadshow
Possibilities are endless...
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Cast the right people to tell your story!
What is your video trying to accomplish?
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Cast the right people to tell your story!
What is your video trying to accomplish?
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The Professionals versus User-GeneratedA comScore study found that the best method is to combine both.
Source: comScore - March 2012
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The Dueling Interns Greg Justice - The World’s Most Interesting Intern
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The Dueling Interns Greg Justice - The World’s Most Interesting Intern
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The Dueling Interns Greg Justice - The World’s Most Interesting Intern
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The Dueling Interns Greg Justice - The World’s Most Interesting Intern
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The Dueling Interns Greg Justice - The World’s Most Interesting Intern
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Inspired by Dr. Seuss
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Your Dream Job
Your #dreamjob - 48,675 hits
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Your Dream Job
Your #dreamjob - 48,675 hits
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Twitter’s Video
At Twitter, The Future is You! - 1,004,476 hits
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Twitter’s Video
At Twitter, The Future is You! - 1,004,476 hits
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Your Video Can Target Specific Demographics
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Source: Inspired by VH1 Pop Up Videos
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User-Generated ContentMake your next flash mob meaningful
• Add annotations
• Showcase information nuggets
• Company trivia
• Feature juicy tidbits of info
Source: Inspired by VH1 Pop Up Videos
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User-Generated ContentMake your next flash mob meaningful
• Add annotations
• Showcase information nuggets
• Company trivia
• Feature juicy tidbits of info
Source: Inspired by VH1 Pop Up Videos
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User-Generated ContentMake your next flash mob meaningful
• Add annotations
• Showcase information nuggets
• Company trivia
• Feature juicy tidbits of info
Source: Inspired by VH1 Pop Up Videos
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User-Generated ContentMake your next flash mob meaningful
• Add annotations
• Showcase information nuggets
• Company trivia
• Feature juicy tidbits of info
Source: Inspired by VH1 Pop Up Videos
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The Social Video Experience
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The Social Video Experience• Sharing content is a basic social interaction• LinkedIn’s Career Page is brought to life through video• Facebook Timeline has become even more visual• You must tell your story as an employer visually• Don’t be a one trick pony
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The Socal Platforms are Content Channels
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The Socal Platforms are Content Channels
Customize News FeedExperience
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The list is growing...• Vine• Viddy • SocialCam• Klip • Color• Mobli• Looplr• Tout • Veetle• MyVidster
Apps
&
Cameras
Submit your memorable video moment to: [email protected]
CrowdsourcingContent
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Bring to life your Facebook app experiences...
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Bring to life your Facebook app experiences...
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Bring to life your Facebook app experiences...
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Bring to life your Facebook app experiences...
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Bring to life your Facebook app experiences...
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The Ultimate Distribution Channel
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TM
Share
The Ultimate Distribution Channel
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Got To Share...
TED & YouTube 2,033,342 hits
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Got To Share...
Source: TED
TED & YouTube 2,033,342 hits
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Empower Your Brand Ambassadors.
EmployeesApplicants
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Improve The User Experience
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Improve The User ExperienceCareer sites should be personalized, socialized and
feature video throughout the user experience
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Meet The Team
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Meet The Team
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Recruitment Video - One Question/Many Answers
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Recruitment Video - One Question/Many Answers
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A Video Initiative Can Humanize an Organization
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Video Interviewing
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Video Interviewing
Wednesday, April 17, 13
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Video Interviewing
Wednesday, April 17, 13
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Wednesday, April 17, 13
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The candidate can share, connect, and navigate to relevant content just a click away.
Next Generation Video Strategy
Wednesday, April 17, 13
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The candidate can share, connect, and navigate to relevant content just a click away.
Next Generation Video Strategy
Wednesday, April 17, 13
![Page 88: Show Me, Don't Tell Me](https://reader030.fdocuments.net/reader030/viewer/2022020919/5552f3f1b4c90587048b4c83/html5/thumbnails/88.jpg)
The candidate can share, connect, and navigate to relevant content just a click away.
Next Generation Video Strategy
Wednesday, April 17, 13
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The Parody (Cloner)
Wednesday, April 17, 13
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The Parody (Cloner)
Wednesday, April 17, 13
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• Integrate videos into your user’s website experience
• A strong video initiative is a must across the social channels
• Mix of UGC and professional
• Give your viewer control/enhance their experience
• Call to action
• Enable sharing
• Optimize for search
• Brand pulsing
Best and Next Practices
Wednesday, April 17, 13
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• Pay attention to your audio
• Check out your archives for footage that can be used and repurposed
• Archive all video footage for the possibility of use in another project
• Repurpose and repackage for redeployment
• Get employee release forms signed during on-boarding
• Legal and affordable soundtracks are available
Six Reel Tips From CKR
Wednesday, April 17, 13
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• Pay attention to your audio
• Check out your archives for footage that can be used and repurposed
• Archive all video footage for the possibility of use in another project
• Repurpose and repackage for redeployment
• Get employee release forms signed during on-boarding
• Legal and affordable soundtracks are available
Six Reel Tips From CKR
Wednesday, April 17, 13
![Page 94: Show Me, Don't Tell Me](https://reader030.fdocuments.net/reader030/viewer/2022020919/5552f3f1b4c90587048b4c83/html5/thumbnails/94.jpg)
Q&A
Wednesday, April 17, 13
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Thank You [email protected]
linkedin/in/kaseysixt
facebook.com/CKRInteractive
twitter.com/CKR_interactive
Wednesday, April 17, 13
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Thank You [email protected]
linkedin/in/kaseysixt
facebook.com/CKRInteractive
twitter.com/CKR_interactive
Wednesday, April 17, 13