Should I Grow Cut Flowers and/or Cut Foliages? Bob Stamps, Ph.D. Department of Environmental...
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Transcript of Should I Grow Cut Flowers and/or Cut Foliages? Bob Stamps, Ph.D. Department of Environmental...
Should I Grow Cut Flowers and/or Cut Foliages?
Bob Stamps, Ph.D.Department of Environmental Horticulture
Mid-Florida Research & Education Center 2725 S. Binion Road, Apopka, FL 32703
(407) 884-2034 ext. 164, [email protected]
Self-assessment Do you know how to run a business? Are you adept at marketing? Are you willing to either get tied to your
business or pay someone else handsomely to do it for you?
Do you have training in horticulture or are you willing to get educated or hire a horticulturist?
Cut flowers/cut foliages in Florida Cut flowers
Little local production Much offshore
competition Through Miami
Timing concerns Chain-of-life
infrastructure Cooling, preservatives,
etc. Retail and wholesale
Cut foliages Much local production Increasing competition
Central America Timing less critical Postharvest concerns
less critical Coolers required
Mostly wholesale
Florida cuts
$0$10$20$30$40$50$60$70$80
$million
s
2005
CutflowersCutfoliage
In order to maintain a market you must be able to: Produce items on a
year-round/season-round basis
Produce items at a reasonable and profitable cost
Provide customers with new products and services
Do not grow what you like, grow what your customers will buy!
And pay a price that is profitable for you!
Disclaimer Mention of a commercial or proprietary plant or
product does not constitute a recommendation or warranty of it by the speaker or the University of Florida, Institute of Food and Agricultural Sciences, nor does it imply its approval to the exclusion of other products that may also be suitable.
Further, mention of a plant carries no guarantee of marketability or profitability!
Ageratum – floss flower A. ‘Leilani Blue’
Goldsmith Heat tolerant Long days promote
flowering Harvest when center
floret fully open, lateral florets well colored
Angelonia – summer snapdragon A. ‘Angelface Violet’
EuroAmerican Propagators
A. ‘Hilo Princess’, a 1998 FNGA Plant of the Year
Heat tolerant Full sun
Antirrhinum - snapdragon A. ‘Solstice Series’
Pan American Seed Flowers 30–60 days
earlier under short days than others
Harvest when 1/3+ of florets are open
Celosia – cockscomb & feather C. ‘Century Yellow’
Sakata
Heat tolerant Harvest when
inflorescence fully developed but before seed formation
Cockscombs have excellent shipability and vase life
Helianthus - sunflower H. ‘Premier Light
Yellow’ Takii Pollenless
Readily take up “floral” dyes
Harvest when flower ½ to fully open
Hydrangea – H. macrophylla, H.
quercifolia, etc. Various flower colors
and styles available Sold fresh and dried Powdery mildew,
thrips, mites Can get to market early
Callicarpa - beautyberry C. americana Native, easy to grow Sold without foliage
Insects feeding not a problem
White berries also available
Good wildlife plant
Dianella – blue flax lily D. caerulea/ tasmanica
‘Variegata’ Yellow variegation also
available Great in the shade Line item Good vase life
Built-in pik
White magnolia scale
Elaeagnus – silverthorn E. pungens, E. ×
eggingeri 7–9 Nice variegated cultivars
[e.g.,‘Maculata’ (‘Aureo-maculata)], thornless varieties
Line, filler & form material
Full sun for compactness Mites, scale insects
Equisetum – scouring rush E. hyemele Native Line item Grows in wet areas AIFD designers use
it often
Ruscus – Florida/Holland/Israeli ruscus
R. hypophyllum 8–9 Extremely durable Good line element
and filler material Pseudomonas leaf
spot, possibly root-knot nematodes
Marketing – The Flower Fields 50+ acres of
Ranunculus in urbanized southern California Cut
flowers in spring
Tubers in the fall
Marketing - Agritourism 150,000
tourists per year $5/person Tours extra Flowers,
gifts and concessions
Docents from local community
Rainy Tropical
Wet and Dry Tropical
Semiarid
Desert
Warm Rainy
Warm Rainy With Dry Summer
Cold Moist
Polar
Ice Cap
WORLD PRINCIPAL CLIMATE TYPES
Questions?
mrec.ifas.ufl.edu/cutfol/cutpage.htm
edis.ifas.ufl.edu
www.ascfg.org (Association of Specialty Cut Flower Growers)