Short's Brewery Digital Marketing Campaign
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Transcript of Short's Brewery Digital Marketing Campaign
Short’s BreweryDigital Marketing Campaign
By: Julia Preston
Marketing Goals
• Distribute products nationwide
• Expand brand awareness
• Gain consumers
• Increase sales
Short’s Brewery • Michigan Based Brewery
• Began in 2002
• Selection of 20 craft beers
Who are we trying to reach?
Men & Women21+
Beer distributorsBeer enthusiasts
Attendees ofsporting events/
sports bars
How we plan to reach them...
Key Performance Indicators
• Beer Sales
• Pay per click
• Google Analytics/ website visits
• Twitter followers
• Mobile App downloads
• Facebook likes
Why through Social Media?
Engage Customers
Promote
Drive Sales
Budget• Google Adwords/ppc- $75,00 per month
• Pinterest Contests/ Prizes- 10 million
• Creating Application - Developers = $100,000
Mobile Strategy • Download App
• Scan Barcode
• Earn Points when you drink
• Scan Barcode-1 pt
• Scan Barcode and share on social media- 2 pt
• Earn 24 points = FREE BEER
Summary
• Pinterest Contents=Promotion
• Mobile App=Sharing
• Pay Per Click= Google Adwords