Shortlist 2016
date post
12-Apr-2017Category
Marketing
view
64download
2
Embed Size (px)
Transcript of Shortlist 2016
UNIQUE USERS
2M
THE MALE ECOSYSTEM
CIRCULTATION
505.5K
GROSS AUDIENCETOUCHPOINTS
2.86M
SUBSCRIBERS
81K
SHORTLISTSince our launch in 2007, ShortList has gone from strength to strength. With an engaging mix of intelligent editorial and striking imagery across a range of topics including news, sport, film, cars, style, grooming, technology, food and drink, ShortList is the magazine for men with more than one thing on their minds, and a healthy disposable income in their wallets. Darren Sital-Singh, Publishing Director.
505.5K CIRCULATION
Three quarters say that ShortList helps them with things to buy
One in five have altered their commute to pick up ShortList
89%MALE
34MEDIAN AGE
85%ABC1
66%LONDON/SOUTH EAST
87%FULL TIME WORK
62KHOUSEHOLD INCOME
SHORTLIST.COMAs the UKs biggest upmarket mens lifestyle website, ShortList.com draws its audience with irreverent tone and up-to-the-minute coverage of film, music, sport, design, style, virals and more, the website continues to flourish as a daily digital destination for the discerning man about town. Deputy Editor, ShortList.com
2M UNIQUE USERS
3 in 5 visitors have done or bought something as a result of seeing it on ShortList.com
Half agree that ShortList.com gives them lots of things to talk about with friends and colleagues
88%MALE
34MEDIAN AGE
83%ABC1
60%LONDON/SOUTH EAST
83%FULL TIME WORK
60KHOUSEHOLD INCOME
MR HYDEMr Hyde is a daily email aimed at Londons sophisticated men. It covers style, grooming, technology, entertainment and the wealth of cultural opportunities available in Englands capital whether that is exhibitions and the theatre, or pop-up restaurants and cocktail bars. Editor, Mr Hyde.
81K SUBSCRIBERS
4 in 5 say that Mr Hyde gives them a nice break in their day
84% of readers have acted on something which they have read about in Mr Hyde
79%MALE
36MEDIAN AGE
87%ABC1
65%LONDON/SOUTH EAST
74%FULL TIME WORK
60KHOUSEHOLD INCOME
UNIQUE USERS
1.2M
CIRCULTATION
404K
THE FEMALE ECOSYSTEM
GROSS AUDIENCETOUCHPOINTS
2.72M
SUBSCRIBERS
81K
STYLISTStylists unique distribution system gives it a number of advantages. Not only does it liberate the editorial team to be as creative as they can be, it means the advertising team can offer a variety of creative solutions not available from any other womens magazine. Glenda Marchant, Publishing Director
404K CIRCULATION
97%FEMALE
33MEDIAN AGE
84%ABC1
63%LONDON/SOUTH EAST
66%FULL TIME WORK
50KHOUSEHOLD INCOME
STYLIST TABLETIn addition to enjoying Stylists content on stylist.co.uk, theres a new way to enjoy the magazine... On your iPad, tablet or phone. Stylist at your fingertips 24/7, anytime and anywhere. For its advertisers, the Stylist tablet edition continues to offer the environment they know and love, but in addition the tablet platform provides new levels of trackable interactivity. Glenda Marchant, Publishing Director
50K SUBSCRIBERS
97%FEMALE
33MEDIAN AGE
86%ABC1
63%LONDON/SOUTH EAST
67%FULL TIME WORK
56KHOUSEHOLD INCOME
4 in 5 say that they have or would recommend the Stylist app to others
Readers say that the Stylist app means that they will never miss a week of Stylist content
STYLIST.CO.UKStylist.co.uk works excellently on two levels. Firstly as the web arm of Stylist magazine, one of the most-respected womens magazines in the UK, we help the excellent work done by the print team find a wider and longer-lasting audience. We also create our own content, thinking specifically of an online audience and a number of our own successful franchises. Editor, Stylist.co.uk
1.2M UNIQUE USERS
96%FEMALE
33MEDIAN AGE
84%ABC1
55%LONDON/SOUTH EAST
60%FULL TIME WORK
47KHOUSEHOLD INCOME
Over half of readers have recommended a feature or article they read on Stylist.co.uk
Half of readers have recommended a product they have seen advertised on Stylist.co.uk
EMERALD STREETEmerald Street is a daily email and Stylists digital sister brand. Emerald Street is a unique and timely mix of fashion, beauty, art, books, bars and careers, and, as a daily digital, we also respond quickly to current events. Editor, Emerald Street
120,000 SUBCRIBERS
97%FEMALE
32MEDIAN AGE
90%ABC1
69%LONDON/SOUTH EAST
76%FULL TIME WORK
57.5KHOUSEHOLD INCOME
Over three quarters agree that Emerald Street gives them lots of ideas for going out and things to buy
Emerald Street is highly influential, with 88% of readers having acted on what theyve read