Shortlist 2016

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    12-Apr-2017
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Transcript of Shortlist 2016

  • UNIQUE USERS

    2M

    THE MALE ECOSYSTEM

    CIRCULTATION

    505.5K

    GROSS AUDIENCETOUCHPOINTS

    2.86M

    SUBSCRIBERS

    81K

  • SHORTLISTSince our launch in 2007, ShortList has gone from strength to strength. With an engaging mix of intelligent editorial and striking imagery across a range of topics including news, sport, film, cars, style, grooming, technology, food and drink, ShortList is the magazine for men with more than one thing on their minds, and a healthy disposable income in their wallets. Darren Sital-Singh, Publishing Director.

    505.5K CIRCULATION

    Three quarters say that ShortList helps them with things to buy

    One in five have altered their commute to pick up ShortList

    89%MALE

    34MEDIAN AGE

    85%ABC1

    66%LONDON/SOUTH EAST

    87%FULL TIME WORK

    62KHOUSEHOLD INCOME

  • SHORTLIST.COMAs the UKs biggest upmarket mens lifestyle website, ShortList.com draws its audience with irreverent tone and up-to-the-minute coverage of film, music, sport, design, style, virals and more, the website continues to flourish as a daily digital destination for the discerning man about town. Deputy Editor, ShortList.com

    2M UNIQUE USERS

    3 in 5 visitors have done or bought something as a result of seeing it on ShortList.com

    Half agree that ShortList.com gives them lots of things to talk about with friends and colleagues

    88%MALE

    34MEDIAN AGE

    83%ABC1

    60%LONDON/SOUTH EAST

    83%FULL TIME WORK

    60KHOUSEHOLD INCOME

  • MR HYDEMr Hyde is a daily email aimed at Londons sophisticated men. It covers style, grooming, technology, entertainment and the wealth of cultural opportunities available in Englands capital whether that is exhibitions and the theatre, or pop-up restaurants and cocktail bars. Editor, Mr Hyde.

    81K SUBSCRIBERS

    4 in 5 say that Mr Hyde gives them a nice break in their day

    84% of readers have acted on something which they have read about in Mr Hyde

    79%MALE

    36MEDIAN AGE

    87%ABC1

    65%LONDON/SOUTH EAST

    74%FULL TIME WORK

    60KHOUSEHOLD INCOME

  • UNIQUE USERS

    1.2M

    CIRCULTATION

    404K

    THE FEMALE ECOSYSTEM

    GROSS AUDIENCETOUCHPOINTS

    2.72M

    SUBSCRIBERS

    81K

  • STYLISTStylists unique distribution system gives it a number of advantages. Not only does it liberate the editorial team to be as creative as they can be, it means the advertising team can offer a variety of creative solutions not available from any other womens magazine. Glenda Marchant, Publishing Director

    404K CIRCULATION

    97%FEMALE

    33MEDIAN AGE

    84%ABC1

    63%LONDON/SOUTH EAST

    66%FULL TIME WORK

    50KHOUSEHOLD INCOME

  • STYLIST TABLETIn addition to enjoying Stylists content on stylist.co.uk, theres a new way to enjoy the magazine... On your iPad, tablet or phone. Stylist at your fingertips 24/7, anytime and anywhere. For its advertisers, the Stylist tablet edition continues to offer the environment they know and love, but in addition the tablet platform provides new levels of trackable interactivity. Glenda Marchant, Publishing Director

    50K SUBSCRIBERS

    97%FEMALE

    33MEDIAN AGE

    86%ABC1

    63%LONDON/SOUTH EAST

    67%FULL TIME WORK

    56KHOUSEHOLD INCOME

    4 in 5 say that they have or would recommend the Stylist app to others

    Readers say that the Stylist app means that they will never miss a week of Stylist content

  • STYLIST.CO.UKStylist.co.uk works excellently on two levels. Firstly as the web arm of Stylist magazine, one of the most-respected womens magazines in the UK, we help the excellent work done by the print team find a wider and longer-lasting audience. We also create our own content, thinking specifically of an online audience and a number of our own successful franchises. Editor, Stylist.co.uk

    1.2M UNIQUE USERS

    96%FEMALE

    33MEDIAN AGE

    84%ABC1

    55%LONDON/SOUTH EAST

    60%FULL TIME WORK

    47KHOUSEHOLD INCOME

    Over half of readers have recommended a feature or article they read on Stylist.co.uk

    Half of readers have recommended a product they have seen advertised on Stylist.co.uk

  • EMERALD STREETEmerald Street is a daily email and Stylists digital sister brand. Emerald Street is a unique and timely mix of fashion, beauty, art, books, bars and careers, and, as a daily digital, we also respond quickly to current events. Editor, Emerald Street

    120,000 SUBCRIBERS

    97%FEMALE

    32MEDIAN AGE

    90%ABC1

    69%LONDON/SOUTH EAST

    76%FULL TIME WORK

    57.5KHOUSEHOLD INCOME

    Over three quarters agree that Emerald Street gives them lots of ideas for going out and things to buy

    Emerald Street is highly influential, with 88% of readers having acted on what theyve read