Shortlist 2016

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UNIQUE USERS 2M THE MALE ECOSYSTEM CIRCULTATION 505.5K GROSS AUDIENCE TOUCHPOINTS 2.86M SUBSCRIBERS 81K

Transcript of Shortlist 2016

Page 1: Shortlist 2016

UNIQUE USERS

2M

THE MALE ECOSYSTEM

CIRCULTATION

505.5K

GROSS AUDIENCETOUCHPOINTS

2.86M

SUBSCRIBERS

81K

Page 2: Shortlist 2016

SHORTLIST“Since our launch in 2007, ShortList has gone from strength to strength. With an engaging mix of intelligent editorial and striking imagery across a range of topics including news, sport, film, cars, style, grooming, technology, food and drink, ShortList is the magazine for men with more than one thing on their minds, and a healthy disposable income in their wallets.” Darren Sital-Singh, Publishing Director.

505.5K CIRCULATION

• Three quarters say that ShortList helps them with things to buy

• One in five have altered their commute to pick up ShortList

89%MALE

34MEDIAN AGE

85%ABC1

66%LONDON/SOUTH EAST

87%FULL TIME WORK

£62KHOUSEHOLD INCOME

Page 3: Shortlist 2016

SHORTLIST.COM“As the UK’s biggest upmarket men’s lifestyle website, ShortList.com draws its audience with irreverent tone and up-to-the-minute coverage of film, music, sport, design, style, virals and more, the website continues to flourish as a daily digital destination for the discerning man about town.“ Deputy Editor, ShortList.com

2M UNIQUE USERS

• 3 in 5 visitors have done or bought something as a result of seeing it on ShortList.com

• Half agree that ShortList.com gives them lots of things to talk about with friends and colleagues

88%MALE

34MEDIAN AGE

83%ABC1

60%LONDON/SOUTH EAST

83%FULL TIME WORK

£60KHOUSEHOLD INCOME

Page 4: Shortlist 2016

MR HYDE“Mr Hyde is a daily email aimed at London’s sophisticated men. It covers style, grooming, technology, entertainment and the wealth of cultural opportunities available in England‘s capital – whether that is exhibitions and the theatre, or pop-up restaurants and cocktail bars.” Editor, Mr Hyde.

81K SUBSCRIBERS

• 4 in 5 say that Mr Hyde gives them a nice break in their day

• 84% of readers have acted on something which they have read about in Mr Hyde

79%MALE

36MEDIAN AGE

87%ABC1

65%LONDON/SOUTH EAST

74%FULL TIME WORK

£60KHOUSEHOLD INCOME

Page 5: Shortlist 2016

UNIQUE USERS

1.2M

CIRCULTATION

404K

THE FEMALE ECOSYSTEM

GROSS AUDIENCETOUCHPOINTS

2.72M

SUBSCRIBERS

81K

Page 6: Shortlist 2016

STYLIST“Stylist’s unique distribution system gives it a number of advantages. Not only does it liberate the editorial team to be as creative as they can be, it means the advertising team can offer a variety of creative solutions not available from any other women’s magazine.” Glenda Marchant, Publishing Director

404K CIRCULATION

97%FEMALE

33MEDIAN AGE

84%ABC1

63%LONDON/SOUTH EAST

66%FULL TIME WORK

£50KHOUSEHOLD INCOME

Page 7: Shortlist 2016

STYLIST TABLET“In addition to enjoying Stylist’s content on stylist.co.uk, there’s a new way to enjoy the magazine... On your iPad, tablet or phone. Stylist at your fingertips 24/7, anytime and anywhere. For its advertisers, the Stylist tablet edition continues to offer the environment they know and love, but in addition the tablet platform provides new levels of trackable interactivity.” Glenda Marchant, Publishing Director

50K SUBSCRIBERS

97%FEMALE

33MEDIAN AGE

86%ABC1

63%LONDON/SOUTH EAST

67%FULL TIME WORK

£56KHOUSEHOLD INCOME

• 4 in 5 say that they have or would recommend the Stylist app to others

• Readers say that the Stylist app means that they will never miss a week of Stylist content

Page 8: Shortlist 2016

STYLIST.CO.UK“Stylist.co.uk works excellently on two levels. Firstly as the web arm of Stylist magazine, one of the most-respected women’s magazines in the UK, we help the excellent work done by the print team find a wider and longer-lasting audience. We also create our own content, thinking specifically of an online audience and a number of our own successful franchises.” Editor, Stylist.co.uk

1.2M UNIQUE USERS

96%FEMALE

33MEDIAN AGE

84%ABC1

55%LONDON/SOUTH EAST

60%FULL TIME WORK

£47KHOUSEHOLD INCOME

• Over half of readers have recommended a feature or article they read on Stylist.co.uk

• Half of readers have recommended a product they have seen advertised on Stylist.co.uk

Page 9: Shortlist 2016

EMERALD STREET“Emerald Street is a daily email and Stylist’s digital sister brand. Emerald Street is a unique and timely mix of fashion, beauty, art, books, bars and careers, and, as a daily digital, we also respond quickly to current events.” Editor, Emerald Street

120,000 SUBCRIBERS

97%FEMALE

32MEDIAN AGE

90%ABC1

69%LONDON/SOUTH EAST

76%FULL TIME WORK

£57.5KHOUSEHOLD INCOME

• Over three quarters agree that Emerald Street gives them lots of ideas for going out and things to buy

• Emerald Street is highly influential, with 88% of readers having acted on what they’ve read