SHORTLINE WINTER 2011

A C T I O N W A T E R S P O R T S W I N T E R 2 0 1 1 N E W S L E T T E RS H O R T L I N E

NEW PRIZEMACHINE

Win a chance to step into the AWS prize machine and try to win free

prizes and AWS bucks to put towards your purchases!

1ST 25 PURCHASES OVER $20 GET FREE SANDALS FROM

OR

BUY 1 GET50% OFFSECOND ITEM

(Second item must be of equal or lesser value than the regular priced item. Good on pro shop items only. One coupon per family, sale items excluded, valid through December 3, 2011)

MoonLightMADNESS NOVEMBER 25

6PM - 11PMFENTON AND HUDSONVILLE ONLY

2 MOONLIGHT MADNESS | 6PM - 11PM | FRIDAY, NOVEMBER 25 W I N T E R 2011

RONIX ONE WAKEBOARD MSRP $470 NOW $439.95

The New Ronix One and One ATR wakeboards have been overhauled for the 2012 season for a quicker, looser feel on the water. Our team athletes were testing this wakeboard all September and it’s been getting great reviews.

The S2 is new for 2012 featuring a quicker turn shape than the A2 while maintaining the stability Syndicate skis are known for. Add the step concave technology developed from the Coefficient X and you’ve created a 34 mph ski ready to attack the slalom course.

RONIX ONE WAKEBOARD ATR MSRP $510 NOW $479.95

RONIX ONE BOOT MSRP $510 NOW $439.95

HO TRIUMPH MSRP $430 NOW $379.95

HO S2 MSRP $1400 NOW $1249.95

HO ATTACK BOOT MSRP $195 NOW $169.95

HD HERO2 Capture your active lifestylewith twice the GoPro power!

The new GoPro HD Hero2 packs twice the punch in almost every way! This rugged pocket sized camera outshines the competition in almost all conditions and is used regularly for skydiving, scuba diving, moto, and of course, your watersports of choice!

NEW HD HERO2 FEATURESupgraded 11MB image sensorupgraded 2X Sharper Glass LensSupports 32GB SD cardsUpgraded low light performanceNew Easy to use built in LCD InterfaceLED Record lights on both sidesWi-Fi CompatableEven More photo & video settings than before

NEW GIFTS FOR

2012

AWS, COBALT &MASTERCRAFTAPPAREL FOR EVERYONE!

SHOW YOUR PRIDE!

3A L W A Y S O P E N A T W W W. A C T I O N W A T E R . C O MW I N T E R 2011

DOOR BUSTER DEAL DOOR BUSTER DEAL





DOOR BUSTER DEALS

HYPERLITESWEATSHIRTS

WAS $70

NOW $19.95

RONIXWAKEBOARD HANDLE

WAS $120

NOW $49.95

HO NEOPRENE LIFE JACKETS

BUY TWO

GET ONE FREEADULT/CHILD/YOUTH

HORNETTUBE

WAS $90

NOW $34.95LIMIT 5 PER STORE

OBRIENSCREAMER

WAS $120

NOW $79.95ONLY FIRST 10 SOLD, LIMIT 2 PER FAMILY

BOARDSHORTSWAS $50-$70

NOW $30.00

RANDOM BUCKET OF GLOVESWAS $50-$60

NOW $19.95

GOPROHELMET HERO

WAS $299.95

NOW $199.95LIMIT 5 PER STORE

DOORBUSTERDEAL

FREE CARBON PADDLE W/ PURCHASE OF PADDLE BOARD $250 VALUE WHILE SUPPLIES LAST

HAT & TSHIRTCOMBO PACK

WAS $55

NOW $29.95

BUY ANY HANDLE,ROPE AND GLOVE

FOR $130

SLALOM SKIERTHREE FOR ALL

UP TO $80 IN SAVINGS

SAVE$50!

$70!

SAVE$70! $55!

$40!

SAVE

SAVE

SAVE

SAVE$20 TO $40!

$100!SAVE

$30 TO $40!SAVE

SAVE$20!


GIFTSUNDER$30

GIFTSUNDER$30

GIFTSUNDER$30

GIFTSUNDER$60

GIFTSUNDER$60

GIFTSUNDER$60

GIFTSUNDER

$100GIFTS

UNDER$100

GIFTSUNDER$100

GIFTSFOR

YOURBOAT

GIFTSFOR

YOURBOAT

GIFTSFOR

YOURBOAT

DVD’s Gas SiphonsFill your gas tank just likeyou’re at the gas station!

Sanuks

Ropes & Handles Adult Life Jackets

Gloves

Wetsuits

Anchors, Bumpers& Dock Lines Cleaning Kits

Cruise Control,Bimini Tops & Towers

ClothingHats | Tshirts | Wallets | Sandals

Hoodies

Availab

le in

Any Am

ount

GIFT

CARD

SWAKEBOARDS

STARTING AT $329.95

Starting at $99.95KNEEBOA

RDS

1996 2000 2004 2008 2012

MasterCraft introduces the X-Star Project and becomes the official towboat of the X-Games

The X-Star sees revolutionary changes including the V-drive engine configuration.

MasterCraft redefines the sport of wakeboarding with the industry’s first true wake boat 100% designed for wakeboarding. This new X-Star also popularizes the pickle-fork twin-tip bow design that has since been heavily imitated by other boat manufacturers.

After an unprecedented run of Rider’s Choice Awards, and named the only towboat of choice for the Pro Wakeboard Tour and X-Games, MasterCraft takes the X-Star project back to R&D. A team of MasterCraft engineers and team athletes sworn to secrecy begin testing prototypes of the new next gen X-Star to again redefine the watersports industry.

‘96 ‘99 ‘03 ‘09-11 ‘12

2012 X-STAR INTERVIEW WITH MASTERCRAFT TEAM RIDER ZANE SCHWENK While the new boat won’t arrive until spring, we caught up with Zane to ask a couple questions about the revolutionary new boat.

How long has the 4th Generation X-Star been under wraps and how many prototype boats did you guys get on the water?ZS- The 4th Generation X-Star has over 2 years of development between engineering, testing, building, and prototyping. 2 different prototypes were built for testing and a lot of time was spent moving the engine around to provide as much seating room as possible while still maintaining the signature X-Star wake.

It’s pretty well known the new boat is pushing

a bigger wake! How would you describe it compared to the previous X-Star?ZS- As the X-Star has continued to evolve, so has the sport in general. When we look back to the 2001 X-Star, there was an emphasis on cutting as hard as possible going big out into the flats. The 3rd generation X-Star had a perfect ramp for that. As the sport continued to evolve with tricks like 1080s, and wake-to-wake double flips, we need

a wake shape with a little more punch off the top of the wake. This wake is all around bigger, but it has that extra lip at the top of the wake that makes the difference. Comparatively, the

stock wake on the new boat is larger as well.The Wake is so big that I’ve broken 3 decks while prototyping! And after 7 knee surgeries, I don’t typically break boards any more. (laughs) When you look back at the sport each generation of the X-Star has propelled our sport forward, its going

to be exciting to see where this boat takes us.Besides the wake, what is your favorite feature on the new boat?ZS- The 4th Generation X-Star is very user friendly. With all the action going on behind the boat we put an emphasis on rear facing seats. There are multiple seats in the boat that can be adjusted to face backwards for passengers to comfortably watch the action. That and the new touch screen dash systems are extremely easy to use. Anyone can sit down and figure out how to operate the boat’s ballast, stereo, and cruise control systems.

See the rest of our interview with Zane and a video of the new boat at actionwater.com/xstar.

THE HISTORY OF THE X-STAR


2012 ZFT5P POWER TOWERRaise and lower your tower with the push of a button. Your tower folds itself neatly while still retaining access to your compartments and swivel board racks!

2012 ZFT2 NON-POWERED TOWERThis brand new tower comes standard on all MasterCraft X-Series boats and folds conveniently with just one person. Locked in place with two simple screws, the new ZFT2 tower is the easiest manual tower to fold in MasterCraft history.

Watch the video of the towers folding in our showroom atwww.actionwater.com/towers now!

“Reality is better than your dreams with this wake.” - Nicola Butler

“With this innovation in boat design, MasterCraft has single handedly reinvented what’s possible on a wakeboard.” Andrew Adkison

“The new X-Star is absolutely amazing - there will be more progression behind this boat than any other.” Rusty Malinoski

EXPERIENCE THE NEW MASTERCRAFT TOWERS

Starting at $99.95

“The new X-Star is absolutely amazing - there will be more progression behind this boat than any other.”- Rusty Malinoski

“The first time I got up to speed I had to turn around to see if what I was seeing in the mirror was actually real.” - Travis Moye

MasterCraft unveils the 4th all new 2012 X-Star to a packed crowd at Surf Expo, in Orlando Florida

We met up with team rider Zane Schwenk to checkout and discuss the new boat.


COBALT220 In the sleek new Cobalt 220, interior space is beyond anything ever imagined a 22 footer should, or even could be – until now. Cobalt’s

unique new interior design, the function of reduced gunwale thickness which has been carefully engineered for optimum use of the space between interior and exterior walls simply amounts to improved room and comfort. The 220’s stadium style seating is not only stylish, but the open forum interior configuration provides expansive walk-about, sit-about, and lounge-about spaciousness.

COBALTNEW FOR 2012

COBALT273The brand new Cobalt 273, a boat that does it all, has it all, subsumes it all. In the 273, the proven successes of the 243 and the 276 combine, resulting in a blend of luxury, utility, convenience, comfort, and wind-blown, full-sun performance that speak to the needs of essentially every owner. To frame the discussion another way, think of the 273 as a 243 forward, a 276 aft. And, obviously, with all the smoothness of ride, stability of handling, and roominess of interior spaces that the 273’s extended length implies. The 273 promises genuine long-term value for its lucky owners while offering every sort of enjoyment to everyone aboard.

With the introduction of the Cobalt A Series, perceptions of what a boat can be will be changed forever. Now comes the A28, the second

of the A Series boats. And, like its sister ship the A25, this larger, even roomier, more powerful Cobalt A boat has been built for those who

know. Here is pure Cobalt luxury on a scale that enables an easy relaxation, an unspoken certainty that every on-the-water need for comfort has been

anticipated with a quiet elegance and a scientific sense of convenience.

COBALT

COBALT26SDThe sun is shining, the living is easy, and the 26SD is bound for a far horizon. A genuine hybrid — a runabout that feels like the ultimate deck boat with full, rich adaptability for people who know the difference between surface gloss and genuine innovation. For people who know themselves and their changing needs in all the seasons of their lives. The 26SD welcomes a dozen family and friends aboard, guests who will then enjoy all the room and openness of a deckboat, all the necessary performance of a sportboat, with plenty of power.

USED BOATS MASTERCRAFT X-SERIES WAKEBOARD BOATS2011 MasterCraft X-2 $63,9002007 MasterCraft X-1 $38,9002007 MasterCraft X-1 $37,9002007 MasterCraft X-45 $64,9002006 MasterCraft X-1 $36,5002005 MasterCraft X-45 $51,9002004 MasterCraft X-Star $43,9002001 MasterCraft X-9 $26,500

MASTERCRAFT MARISTAR V-DRIVES2005 MasterCraft MariStar 210 VRS $29,900

MASTERCRAFT DIRECT DRIVE2011 MasterCraft ProStar 197 $49,5002011 MasterCraft ProStar 197 $49,9002010 MasterCraft ProStar 190 $43,9002009 MasterCraft ProStar 197 $41,900

MASTERCRAFT DIRECT DRIVE -cont2008 MasterCraft ProStar 197 $39,9002008 MasterCraft ProStar 214 $43,9002004 MasterCraft ProStar 197 $29,9002001 MasterCraft PorStar 190 LTD $21,9001998 MasterCraft ProStar 205 $18,9001988 MasterCraft ProStar 190 $9,299

OTHER INBOARDS 2007 Moomba Outback LS $29,9001999 Ski Nautique $17,9001994 Malibu Echelon $11,0001989 Ski Supreme $7,900

INBOARD/OUTBOARDS2010 Stingray 205LR/ LS/ LX $28,9002008 Four Winns H200 $28,9002007 Cobalt 272 $69,900

INBOARD/OUTBOARDS -cont2007 Tahoe 195 I/O $22,9002006 Crownline 220 $31,9001995 Duffy 16 Lake Cruiser $12,900

CRUSIERS & CUDDYS1999 Sea Ray 190 $14,9001998 Four Winns 205 Sundowner $14,9001996 Avanti 3488 $39,900

OUTBOARDS1957 Wagemaker Wolverine $8,9001957 Johnson 5.5 (all original) $1,095

Action will assist you with financing a new or used boat purchase. Contact your local Action for the most current great rates!

SOLD!

View photos, options, hours, and condition of all used boats at

www.actionwater.com


2012 AWS CALENDARSubmit your photos of your family on or behind your boat for the 2012 Calendar!Send photos to [email protected]. We choose the best high resolution photos and assemble the free calendar

for the boat show season.

THE NEW ACTIONWATER.COM

actionwater.com is reloaded for 2012! Checkout the new site on your mobile phones

Feb 15-19, 2012Grand Rapids Boat Show www.showspan.com/grb

Feb 16-19, 2012Fenton In-House Boat Showwww.actionwater.com/fentonboatshow

Mar 17-20, 2012Spring Boating Expo in Noviwww.springboatingexpo.net

April 8-10, 2012Traverse City Boat Showwww.traversecityboatshow.com

2012 BOAT SHOWS

SOLD!

SOLD!SOLD!

S H O R T L I N E

4155 32nd Ave.Hudsonville, MI 49426

616-896-3100800-394-3227

www.actionwater.com

connect with us online atwww.actionwater.com

Facebook.com/actionwater

Twitter.com/actionwater

actionwater.com/blog

A C T I O N WAT E R S P O R T S W I N T E R 2 0 1 1 N E W S L E T T E R

PRSRT STDU.S. POSTAGE PAID

HOLLAND, MIPERMIT NO. 45

Don’t miss CYBER MONDAY DEALS online at TheWakeHouse.com

MoonLightMADNESS NOVEMBER 25

6PM - 11PM

GAMES & PRIZES, HOT DOGS & HOT CHOCOLATE TAIL GATING AT 5PM. GET HERE EARLY!

BIGGEST DEALS OF THE YEAR!

Fall is the best time to buy a boat! We can guarantee you the best price of the year with better than boat show savings but you need to act quickly! Purchase a boat by December 31 and receive added factory rebates on top of the boat show special. Call your nearest

AWS location for details.

FALL BUYING SEASON &BEST DISCOUNTS OF THE YEAR

ENDING SOON!

FENTON AND HUDSONVILLE ONLY

SHORTLINE WINTER 2011

Documents

Transcript of SHORTLINE WINTER 2011