Shortening is ice cream? The food in ads would not taste very good if you ate it... Did you ever...

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Shortening is ice cream? The food in ads would not taste very good if you ate it... Did you ever wonder why the food on the restaurant menu looks so much better than what the waitress brings to the table? OOD STYLING!! Copyright © Texas Education Agency, 2012. All rights reserved. Images and other multimedia content used with permission. 1

Transcript of Shortening is ice cream? The food in ads would not taste very good if you ate it... Did you ever...

Page 1: Shortening is ice cream? The food in ads would not taste very good if you ate it... Did you ever wonder why the food on the restaurant menu looks so much.

Shortening is ice cream?

The food in ads

would not taste

very good if

you ate it...

Did you ever wonder why the food on the restaurant menu looks so much better than what the waitress brings to the table?

FOOD STYLING!!!Copyright © Texas Education Agency, 2012. All rights reserved. Images

and other multimedia content used with permission. 1

Page 2: Shortening is ice cream? The food in ads would not taste very good if you ate it... Did you ever wonder why the food on the restaurant menu looks so much.

Some other “Tricks of the Trade”

Glycerin makes glasses look frosted cold whenit is sprayed onthe outside.

Copyright © Texas Education Agency, 2012. All rights reserved. Images and other multimedia content used with permission. 

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Page 3: Shortening is ice cream? The food in ads would not taste very good if you ate it... Did you ever wonder why the food on the restaurant menu looks so much.

Meat has grill marks

painted on and it is

often photographed cold.

Copyright © Texas Education Agency, 2012. All rights reserved. Images and other multimedia content used with permission. 

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Page 4: Shortening is ice cream? The food in ads would not taste very good if you ate it... Did you ever wonder why the food on the restaurant menu looks so much.

Rolls and Breads: Covered in varnish or shellac

Copyright © Texas Education Agency, 2012. All rights reserved. Images and other multimedia content used with permission. 

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Page 5: Shortening is ice cream? The food in ads would not taste very good if you ate it... Did you ever wonder why the food on the restaurant menu looks so much.

Whipped cream is shaving cream mixed with vanilla frosting…

Copyright © Texas Education Agency, 2012. All rights reserved. Images and other multimedia content used with permission. 

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Page 6: Shortening is ice cream? The food in ads would not taste very good if you ate it... Did you ever wonder why the food on the restaurant menu looks so much.

All foods are photographed cool or cold, even syrups…

Copyright © Texas Education Agency, 2012. All rights reserved. Images and other multimedia content used with permission. 

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Page 7: Shortening is ice cream? The food in ads would not taste very good if you ate it... Did you ever wonder why the food on the restaurant menu looks so much.

Styling Tips: Pancakes

Don’t use real syrup it will make the pancakes look dark and nasty.

Motor oil works better than syrup.

Spray pancakes with a fabric protector to keep them from absorption.

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Page 8: Shortening is ice cream? The food in ads would not taste very good if you ate it... Did you ever wonder why the food on the restaurant menu looks so much.

Styling Tips Coffee is not really

coffee…instead mix gravy coloring with water. Real coffee has oil which can be caught on camera.

Ice cubes: use plastic/acrylic, spray with dulling spray and water spray.

Page 9: Shortening is ice cream? The food in ads would not taste very good if you ate it... Did you ever wonder why the food on the restaurant menu looks so much.

Styling Tips: Breakfast Cereal

Putting cereal in milk makes it soggy.

Cut a false bottom of white cardboard that can be inserted in the bowl to rest about an inch from the top.

Pour white glue (Elmer’s, PVA, cream cheese) over surface.

Drizzle glue in and around the cereal to stimulate milk.