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Martin Guther

VP Digital Enterprise Platform, SAP

Data-Centric InnovationHow customers are building competitive advantage around data

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Consumer Expectations are Driving Digital Transformation

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…goes far beyond digitization!

Digital Transformation…

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Predictive Business is the key for Digital Transformation

Sense and respond Predict and act

Raw

data

Cleaned

data

Standard

reports

Ad hoc

reports and

OLAP

Advanced

Analytics

Predictive

modeling

Optimization

What happened?

Why did it happen?

What will happen?

What is the best that could

happen?

Co

mp

eti

tive a

dvan

tag

e

Analytics maturity

Looking BACK Looking FORWARD

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Changes are too dynamic

Systems are fragmented

Data creates chaos

Many industries are still struggling to find their patterns in the

Digital Economy because….

….we still tend to simply copy the analog world

Expertise networks are disconnected© 2014 SAP AG or an SAP affiliate company. All rights reserved. 9

ERPBusiness

Suite

Traditional Data and Information Architecture (example)

RDBMS-based

Non-SAP

ERP

Planning

Systems

Predictive

OLAP Systems

Custom

OLTP

Custom BI

Systems

OLAP

DW

Operational

Data Stores

Transactional Systems Analytical Systems Data Access systems

Data Mart #N

Data Mart #2

Data Mart #1

GRC

Systems

3rd party BI

Systems

SAP BI

Systems

Data Mart #3

Data Mart #4

ETL

Sentiment

OLAP Systems

3rd party

ETL

DB DB DB

DB DB

DB DB DB

DB DB

DB DB DB

DB DB

DB DB DB

OLAP

EDWEvents

DB DB DBDB DB DB

DB DB DB

DB DB

DB DB

DB DB

DB DB

DB DB

DB DB DB

DB DB DB

DB DB DB

DB DB

DB DB DB

DB DB

DB DB

DB DB DB

DB DB

DB DB DB

ETL

DB DB DB

DB DB DB

EIM

Machine

Data

Social

Data

DB DB

DB

Legend

Traditional RDBMS

Big Data File System

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Digital Platform – Beyond DBMS

Scientific processing

OLAP and OLTP together

Data mining & prediction

Unstructured data

Planning extensions

Geospatial processing

Hierarchy processing

Graph processing

No SQL processing

Massive scale out

Time series

Real time, in-memory

Driving locality of data, integrated as deep as possible into the engine

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Digital Edge

Predictive

Real TimeMachine

Learning

Data

Science Artificial

Intelligence

Digital Fabric

HANAEnterprise

Computing Platform

VORADistributed Computing

Framework

Digital Core

HANA

Cloud Platform

Adopting a Digital Platform is Key

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Enable Data Science and IoT with

integration to Business Data

Digital Edge

Focus Experimental; new idea; breakthrough innovation

Characteristics Loosely governed; high change pace;

high risk

Lifecycle Few months to low number of years

Digital Core

Provide the core administration and

transaction engines

Digital Fabric

Enable analytical & predictive

scenarios across all data sources

Focus Business differentiation; customer engagement; critical

Characteristics Well governed; moderate change pace;

lower risk

Lifecycle Several years

Focus Mission-critical business engine

Characteristics Tightly governed; low change pace,

low risk

Lifecycle Decades

SAP’s Pace Layer Model for adopting a Digital Platform

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Activity

Time

Phase 1 Phase 2 Phase 3

Digital Edge

Digital Core

Digital Fabric

Activity

Time

HANA Platform

Resequence to follow the money

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Process

Mining

Activity

Time

HANA Platform

Short-term Goal Medium-term Goal Long-term Goal

P2P

anomaly

detection

Central

Finance

BI Reporting

Performance

(BW on

HANA)

Fast

Financial

Close

Cam

(CRM on

HANA)

Forecasting

&

Replenishme

nt

…

T&E

Anomaly

Detection

Predictive

Demand

Modelling

Real-time

KPI

Visibility

…

Fast and

Frequent

MRP

Digital

Boardroom

… …

Marketing

Campaign

Performanc

e

Digital Edge

Digital Core

Digital Fabric

Accelerate innovation, use to fund transformation

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Improving Quality of Life in Buenos Aires

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Innovating Risk Analysis in China Customs

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Personalized Store Experience

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Imagine the Possibilities

:-)

BrandSentiment

Asset Tracking & Location Analytics

EngageSuppliers

PerformanceOptimization

Real-time offermanagement

Risk Mitigation,Real-time

Detect Fraud

PredictiveMaintenance

Personalized Service

Real-time Demand/Supply Forecast

SaveLives

EngageIndividuals

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Thank You