Short Intro to Sabio_2016
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Transcript of Short Intro to Sabio_2016
SABIO is a mobile ad platform delivering over 8 billion monthly ad impressions with technology integrated into more than 16K premium apps &
websites.
We empower brands and campaigns to identify and reach their target audiences from the 160MM users
we reach daily.
With access to rich & multifaceted data sets, we specialize in creating meaningful audience
segments based on users’ app ecosystem & geo-behaviors.
Sabio audience segments
SDK
SDK integrated in apps access to 1st party data + targeting parameters
This is how our technology works.
What makes us unique?
App Scan “You are what you app”
Each user’s app ecosystem is unique & representative of its owner. App Scan determines your audience based on the apps they have on their device, in real time.
Geo-Behaviors“You are where you’ve been”
A person’s geo-behaviors go beyond
interest and help us determine where they
actually spend their time. Find your
audience based on the defining POIs they’ve
visited in the past. Meet Sheryl,
a mom who loves to cook. She relies on her apps to find the best recipes for her family. When she’s not at home cooking, you can find her at kitchen appliance &
grocery stores, before picking up her child from daycare.
Building your audience segment(s).
Build a custom app list most relevant to your audience & we find users with those apps installed on their device.
Build a custom app list most relevant to your audience. Once POIs are uploaded to our dashboard & we pool users who have visited the location.
Once a user is identified, we serve them an ad in one of the premium mobile sites or apps within our network.
C O F EF E
AD
$0.48 cost per
visit,verified by
Placed
70%+ CRM
match rate
top performer in
back-end conversions
top performer in
back-end conversions
partner with strong CTR
for small geos
We deliver results. Join top brands in choosing Sabio.
The Sabio overview.
100% renewal rate in 2015
Proprietary technology & access to 1st party data
In-house creative team
Custom, unique audience segments
Performance & unbeatable customer service
Be wise. Work with a team you trust. Partner with Sabio.
Thank You!
Melinda Gipson
Business Development718 7th St. NWWashington, DC 20001C: [email protected]