SHORT FILM POSTERS VIEWED LIST

TEXT TITLE Title it is often large but without being too bold or

overpowering. Thick and thin font s are used for the title. The title usually gives an incite on what the topic of

the film will be about (informative) and it’s usually dramatic (meant for an older audience).

The title is almost always linked to the theme/topic of the film; which creates confusion and hermeneutic code in order to attract a wide/large audience.

Colours for the title are kept simple and minimal/neutral but stand out from the background.

TEXT OTHER INFORMATION

Font of text is always desecrete yet obvious. The position of the text varies; title can be placed in the middle, all

over the poster or most commonly at the top, and the actors’ names can be placed above the title or just above the billing block.

Text is minimal to enable the picture to be the main focus of the poster. Actors’ names are often prioritised over billing block ; in order to attract

an audience who is already familiar with some of the featured actors as they are interested in cinema/film.

Awards the film has won are occasionally featured; this is to promote the film in a positive way but its rarely done as short films usually have a small budget and a small audience therefore its much harder for them to win awards.

Billing block is almost always present.

IMAGE COMMON CONVENTIONS Often, the shots are in medium close up to only show the face/ facial expression of the

featured actor, to create a hermeneutic code. The protagonist(s) of the story is usually featured on the poster and is the main focus of

the poster. The poster is also sometimes split by two images that contrast each other

(juxtaposition). Filters are often put on the posters to give them a more cinematographic and authentic

feel. Both high key and low key lighting are used for short film poster, depending on the

mood. Costume/makeup is kept simple and discrete to make it casual and relatable to the

audience. Featured actors often have an intriguing facial expression to create confusion/ambiguity

and hermeneutic code. Both males and females are often used as featured actors on the cover. Representation/stereotypes aren’t made obvious.

COLOURS

Colours stay soft and discrete. Colour of font always stands out from the background so it’s

more eye-catching and doesn’t blend in with the picture. No bright colourful colours to indicate it’s a for a mature

audience and it’s about a non-fictional topic. Light and dark colours are used depending on the topic of

the short film. Filters are also often used to create a more cinematic feel in

order to attract an audience that enjoys watching films. The colours used also help set a certain mood. No gender specific colours to make it accessible to a wide

audience.