How short film posters differ from mainstream feature film posters

(and appeal to different audiences).

SHORT FILM ANALYSIS

ACROSS THE HALL.

The dominant image used for this poster is a freeze-shot taken from the film, showing the lack of editing used. The use of this image gives the audience a taster of what elements are used in the film.

Notice the lack of credits on the bottom of the poster, due to a smaller amount of funding in comparison to feature films.

With Julian being the main focus of the poster, this identifies him as the main character, before even viewing the film.

The high-key lighting gives the film a very chilling, weary feeling to it. The bland, eerie colours give the viewer the idea that a sort of danger or corruption will occur.

GEORGE LUCAS IN LOVE.

Once again, a lack of credits, shown how much funding was put into the filming, meaning, the less the budget, the decrease in the amount of crew needed, in comparison to feature films.

Simple drawings for the poster, which reflect the budget, as editing would have had to go into the poster if a photograph was taken.

The largest drawing of the man shown on the picture, implies that he is the main character. On a scale from the biggest character drawing, shows how important the character is in the short film.

My friend has found that the font used for the title is known as ‘Old-English-style typewriter’, which relates and fits in with the first scene of the short film, where we see Lucas suffering with writers block, sat over his typewriter.

I’M HERE.

A common thing seen on all of these short films are the small amount of credits used, due to the lack of people involved, in comparison to a Hollywood movie.

A snapshot from the film, once again, is used for the poster of this short film, showing less effort is put in to create a poster.

A simple font is used for the poster, contrasting the technology of the robots in the film. It shows that the main focus on the poster is the characters, not the title.

The colours used on the poster are very dull, autumn, pastel colours, which also reflects the fact its not a major-hit movie, which would include a lot of photoshopping.