Shopping mall guide 2.0

Problems:• Hard to find something in a huge mall, if you

are first time there. (Some store you are looking for, some item, etc.)

• Hard to keep track sales and promotion campaigns for each different store

Solution:• Shopping mall guide with interactive map • Precise positioning inside the mall • Show all sales/campaigns per each store inside

the mall• Quick search by items/stores• Location-triggered offers• Bookmarking (like RSS sign in) for favorite

brands/stores news updates.• Single discount card (QR code) among all stores

(optional)

Malls provide maps, but • They are not convenient to use. • It’s hard to find map when you need it (it’s on

mall’s site or paper sheet)• Each map in different format, different

representation (not user friendly)

How to position indoor?• We spend majority of time indoor where GPS

doesn’t work. • Qubulus (http://www.qubulus.com/) comes to

rescue - http://venturebeat.com/2011/04/28/qubulus-indoor-positioning-is-here-whether-you-like-it-or-not/

• http://loclizard.com/products/gecko/ Gecko is the world’s first developers tool for indoor positioning. It enables any developer to create free indoor positioning for any environment. Basically, all you need to provide is a map of your venue

Multi-floor positioning

How does it work? And what accuracy has?

It uses the existing radio signals at anylocation to determine the position of a mobile device. With thepatented QPS™ you get the best possible accuracy without the need toinstall additional hardware. The engine can both determine thehorizontal X- and Y-axis (~3m) and vertical Z-axis (~1m) of mobiledevices.

Conclusions

• The only app for a bunch of malls (with ability to make branded app for specified mall).

• Location triggered offers• Ability to “follow” your favorite places’ news.• Sexy-fancy 3D map which guide you through

the mall• ?????• Profit!!!