RebrandingOf

SHOPPER’S STOP

PRESENTED BY :

SAKSHI SHIROHI : 41SANANDA MAHAKUR : 42SANJAY TIWARI : 43SANTOSH TRIPATHI :44CHARU D. SARASWAT :13

Promoted by the K Raheja Corp.Group Started in the year 1991 First store in Andheri, Mumbai. On April 10, 2008 Shoppers Stop Ltd has been awarded "the Hall of Fame" and won“ the Emerging Market Retailer of the Year Award", by World RetailCongress at Barcelona. Shoppers Stop is listed on the BSE.

BACKGROUND

Currently Shoppers Stop has 26 stores in 13 cities in India.

Previously it was a men's ready to wear store now a complete family lifestyle store.

Retail turnover of over Rs. 12.07 billion.

2008, Shopper's Stop had 1.3 million sq. feet. of retail space.

Currently Shoppers Stop has twenty six (26) stores across the country and three stores under the name HomeStop.

Shoppers Stop has also begun operating a number of specialty stores, namely Crossword Bookstores, Mothercare, Brio, Desi Café, Arcelia.

STEP BY STEP

Shoppers Stop retails a range of branded apparel and private label under the following categories: footwear, fashion jewellery , leather products, accessories and home products.

These are complemented by cafe, food, entertainment, personal care and various beauty related services.

In april 2008, Shoppers Stop changed its logo and adopted the mantra "Start Something New“ to counter the previous one “Shopping and Beyond”

Shoppers Stop’s has a loyalty program called First Citizen. They also offer a co-branded credit card with Citibank for their members.

GROWTH

Strength: Oldness, goodwill, financial condition

Weakness: Less no. of outlets

Opportunity : Changing Taste of young generation

Threat: Competitors like Globus,Westside, Lifestyle etc.

SWOT Analysis

NOWEARLIER

“Change is essential, our consumer are changing ,their preference are constantly evolving .They are getting younger .And so we have to change along with them.”

WHY THIS CHANGE ???

“Customer care associates & MD”B.S.NAGESH

Repositioning of The Arrivals………..

• Younger Generation• Customer

Preferences• New Shopping

Pattern• Analytic in approach

• Evolved into complete family store.

• No. of Retail Outlet increased to 24.

• “Trial Room” Concept• Connect to Younger

Generation.• Tagline changes from

“Shopping . and Beyond” to “Start Something New”

Changes in picture…

Increased per store area 40,000 sq.ft to 80,000 sq.ft.Trial room with Day and Night LightNew Dress Code for EmployeeCompany AnthemOnline Portal In Store Radio with Blue Frog (Tips on Fashion)Think Green Campaign

Cont…

• Shopper’s Shop Were Unable To Satisfy Their Customer.

• The Main Reason Is That We Can Conclude Is That The Customers Of Stopper’s Shop Were Expecting Something Major Changes In Price And Special Offres.

• Moreover The Change In Logo Also Donot Have Any Unique Appeal Except For A Change In Shape.

CONCLUSION :