SHOPPER SHIFTS TO A “NEW NORMAL” wave 2 - Nielsen · 2020. 10. 2. · “why” shopper’s...
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Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute. EXPANSIVE GLOBAL COVERAGE & CATEGORY SCOPE Behaviours are changing faster than ever and this Nielsen shopper solution will provide insight into the channels, store types, categories, brands and packs which are in demand, why and how those needs and behaviours are likely to shift into the future and how this varies across different shopper segments identified through the research. TRIPS & MISSION PATTERNS CATEGORIES ON DEMAND All over the world, our Nielsen data is revealing the extent to which the COVID-19 pandemic has triggered continuously changing consumer and shopper behaviours. From the initial stages of toilet tissue and cleaning products through pasta and tinned foods to now as we adapt to “lockdown life” cake mixes, home gym equipment, jigsaws and home hair dyes. Staying close to “what” is happening and “why” shopper’s category needs are changing will be essential to optimise your plans through the COVID-19 pandemic for shopper success. A GLOBAL TRACKER OF HOW BEHAVIOURS CONTINUE TO EVOLVE THROUGH COVID-19 SHOPPER SHIFTS TO A “NEW NORMAL” wave 2 - Top 25-30 categories shopper behaviours current and anticipated future - New categories added - Treat & indulge at home - Health & beauty trends - Cooking habits - Cleaning habits - Who is the shopper? - Types of shopping missions - “Just in case” vs “Need it now” - Numbers of trips and trends - Average spend per trip - Variation across store types and on/offline patterns - Food & drink plus non food - Retailer initiatives (e.g. basics box) - Store choice vs “usual” choice - Store repertoire - New store types (on and offline) - Food delivery apps (cafes, restaurants, stores) - Which retailers are getting it right for shoppers and why (satisfaction score & vox pops) CHANNEL & STORE USAGE INC ONLINE - Household impact (health, job) - Category and product availability - Usual vs new brands/packs - Impact of prices and promotions - Forced product substitutions - Retailer communications - Store merchandising and layouts - Delivery restrictions/capacity & lead times for online DECISION MAKING FACTORS ?
Transcript of SHOPPER SHIFTS TO A “NEW NORMAL” wave 2 - Nielsen · 2020. 10. 2. · “why” shopper’s...
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Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.
EXPANSIVE GLOBAL COVERAGE & CATEGORY SCOPEBehaviours are changing faster than ever and this Nielsen shopper solution will provide insight into the channels, store types, categories, brands and packs which are in demand, why and how those needs and behaviours are likely to shift into the future and how this varies across different shopper segments identified through the research.
TRIPS & MISSION PATTERNS
CATEGORIES ON DEMAND
All over the world, our Nielsen data is revealing the extent to which the COVID-19 pandemic has triggered continuously changing consumer and shopper behaviours. From the initial stages of toilet tissue and cleaning products through pasta and tinned foods to now as we adapt to “lockdown life” cake mixes, home gym equipment, jigsaws and home hair dyes. Staying close to “what” is happening and “why” shopper’s category needs are changing will be essential to optimise your plans through the COVID-19 pandemic for shopper success.
A GLOBAL TRACKER OF HOW BEHAVIOURS CONTINUE TO EVOLVE THROUGH COVID-19
SHOPPER SHIFTSTO A “NEW NORMAL” wave 2
- Top 25-30 categories shopper behaviours current and anticipated future
- New categories added- Treat & indulge at home- Health & beauty trends- Cooking habits- Cleaning habits
- Who is the shopper?- Types of shopping missions- “Just in case” vs “Need it now” - Numbers of trips and trends- Average spend per trip- Variation across store types and
on/offline patterns- Food & drink plus non food - Retailer initiatives (e.g. basics box)
- Store choice vs “usual” choice- Store repertoire- New store types (on and offline)- Food delivery apps (cafes,
restaurants, stores)- Which retailers are getting it right
for shoppers and why (satisfaction score & vox pops)
CHANNEL & STORE USAGE INC ONLINE
- Household impact (health, job)- Category and product availability- Usual vs new brands/packs- Impact of prices and promotions- Forced product substitutions- Retailer communications- Store merchandising and layouts- Delivery restrictions/capacity & lead
times for online
DECISION MAKING FACTORS?
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Copyright © 2020 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute.
Timeline: Wave 1 May 2020Wave 2 September 2020
Investment: $ per report
FOR MORE INFORMATION To purchase Nielsen’s latest Report or request a study tailored more to your needs, please contact your local Nielsen Consumer Insights representative or [email protected]
Methodology: Online surveys and Vox Pops to look at the “what” and the “why”
Sample Size: n=500 up to n=1.000 depending on country with 5% sample for Vox Pops
Target Sample: Country representativeadults, male/female, 18 + years old
RESEARCH METHODOLOGY
TIMELINE & INVESTMENT
32 MARKETS IN SCOPE
Australia India South Africa
Belgium Italy Spain
Brazil Japan Sweden - new
Canada Korea Taiwan - new
China Malaysia Thailand
Colombia - new México Turkey
Denmark - new Netherlands UAE
France Norway - new UK
Germany Philippines - new USA
Greece Russia Vietnam
HongKong Singapore - new
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