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Marketing Profiling Targeting Mapping Monitoring Metrics

Shopper Marketing Starts At Home

Front-Door Media and Marketing Solutions Capabilities Presentation

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Today’s Path to Purchase Power Direct provides access to and engages consumers where

they are making key shopping decisions — at home.

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Front-Door Marketing

“A highly specialized and measurable discipline that uses creative, precisely targeted media to reach and engage consumers through

one of the last uncluttered environments — their front door.”

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Features and Benefits of Front-Door Marketing

— Features — Highly targeted

— Benefits — Reaches best prospects

Solo delivered Uncluttered & category exclusivity “Must-touch” interactivity High ad readership

Quick speed-to-market Immediate message delivery

Trackable Measurable ROI Versatile medium Branding and direct response capability

High visibility “mini-billboard” Fast program results

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— 10 years experience in Front-Door Media and Marketing Services — — Category pioneer and innovator —

— 2011 Inc.’s 500 | 5000 List of Fastest-Growing Private Companies in America —

— Over 1,500 campaigns produced and delivered — — Broad ranging industry experience —

— Energy Efficiency Solutions division founded in 2009 — — Preferred partner for nation’s top brands and agencies —

— North American distribution —

Meet

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Preferred and trusted by top national brands

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Front-Door Media Products

PowerHangers™ Specialty

Front-Door Media

PowerPersonalization™ Online Lead Generation

PowerSamplingTM Sample and Coupon

Delivery

PowerShopperTM

Co-Op Polybag Program

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The “Science” of Front-Door Marketing

“Tightly integrated blend of marketing expertise, proven direct-response methodologies, leading-edge monitoring and

campaign metrics.”

This combination is unique to Power Direct.

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We create dynamic front-door campaigns.

— Front-door marketing strategy — — Creative consulting (copy, design, offer) —

Integration with client brand positioning and other media — Promotional ideas —

— Partnerships — — Dynamic testing recommendations —

Marketing

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Methodologies Profiling I Targeting I Mapping

Sophisticated geo-demographic and behavioral segmentation — Identifies ideal customer demographic and profile —

Only quality data and segmentation sources Nielsen Claritas I Experian I MRI

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Methodologies Profiling I Targeting I Mapping

— Block-group analysis and targeting to identify best customers —

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Methodologies Profiling I Targeting I Mapping

— Visualizing market coverage — — Precise area mapping —

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Monitoring During Campaign I Post Campaign

— Geo-targeting and mapping with Google Earth —

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Monitoring During Campaign I Post Campaign

— PowerTrakker (client extranet) —

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Monitoring During Campaign I Post Campaign

Independent phone surveys indicate that consumers report: — High recall of receipt of a direct-to-door ad —

— Strong recall and comprehension of marketer’s message and offer — — High intent to purchase/act on the offer—

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Metrics

— Cost per coupon redeemed — — Coupon redemption rate —

— Samples distributed — — Incremental traffic —

— Purchase frequency — — Average purchase size —

Because our media is trackable, we can help you measure:

Marketing Profiling Targeting Mapping Monitoring Metrics Marketing Profiling Targeting Mapping Monitoring Metrics

Thank You! Questions? Contact Us at 877-737-8977

or info@powerdirect.net

Shopper Marketing Starts At Home