Shopbox chain short
description
Transcript of Shopbox chain short
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Social Buying for Chains Shopbox / 2012 / Copenhagen
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Why social buying for chains?
More than one billion people on social media
More than 87% of all new phones are smartphones with geo location
Making deals have become a new sales channel
Social commerce is estimated to reach $30 billion by 2014 Source: Facebook, DD Summit, BIA Kelsey
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2010: 46% 2012: 50% 2014: 53%
Source: Google, Adility
Online influenced retail sales
More than half
of all retail sales
are web
influenced
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Who is using Shopbox
Shopbox is currently used by more than 50 retailers
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The FieldsDeals Project (a great way to test social buying at no cost)
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What is Field’s
Scandinavia’s largest shopping center with more than 140 shops
Located in Copenhagen. Owned by S&S Center Management company
Field’s wanted to increase local permissions and convert online users to mall shoppers
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What was the goal
Field’s and Shopbox co-launched a deal site with selected 25 stores (Bahne, Vero Moda, Magasin etc)
Educated shop personnel in Shopbox Coupon solution
Field’s planned and executed a $100,000 marketing campaign
Launched FieldsDeals website, Facebook app, mobile app and CRM
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What were the results?
An increased number of permissions from 3,128 to more than 10,000 permissions after only four weeks.
After 90 days Field’s permissions had increased with 722% to 22,584
90% of the participating shops in the Field’s Deals project expressed that Shopbox is a Better solution than Groupon
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How we did it
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Marketing Campaign
Banner ads SEO Quiz Local ads POS Mall mags Local PR
Total price of campaign $100,000
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FieldsDeals.dk website
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Permission marketing
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Mobile and Facebook
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EasyShop create deal interface
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Individual Shop account
Decide on when and how you want your money
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Redeeming voucher page
Offline redemption system also available
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What is Shopbox?
A white label social buying infrastructure for retail chains and shopping centers
Easy integration with clients Facebook, Website, mobile apps and email permissions
Time and user friendly deal administration interface
Additional services such as LBS and Geo marketing.
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The 5-steps to deal you up
Don’t worry.
Shopbox will
help out ;)
1. Test your shop and participate in the FieldsDeals project at no cost.
2. Invite Shopbox for a coffee and discuss your test results
3. Get proposal from Shopbox
4. Assign a project manager from your company
5. Launch, learn and grow
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Our sales guys
Christian Zigler Christoffer Celinder