Shoot2Share - TUI
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“Consumer behaviour and expectations have forever changed. With powerful phones in our pockets, we do more than just check the time, text a spouse, or catch up with friends. We turn to our phones with intent and expect brands to deliver immediate answers. It's in these I-want-to-know, I-want-to- go, I-want-to-do, I-want-to-buy moments that decisions are made and preferences are shaped.”
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Transcript of Shoot2Share - TUI
“Consumer behaviour and expectations have forever changed. With powerful phones in our pockets, we do more than just check the time, text a spouse, or catch up with friends. We turn to our phones with intent and expect brands to deliver immediate answers. It's in these I-want-to-know, I-want-to-go, I-want-to-do, I-want-to-buy moments that decisions are made and preferences are shaped.”
Video is exploding on digital platforms & social media
Creating and sharing digital video is easy……or so they say!
First you need to create a storyboard for your video, prepare a shot list and then get a film crew together.
Once you’ve filmed, you need to do some digital editing - which can be a bit more complicated than initially thought!
Once you’re finished editing, you then need to export your video in the correct formats to share across social media platforms.
There are loads of filming & editing apps available, but they don’t cover the full process.
All a bit too complicated????
What if there was a much easier way to create and share video, using only your smartphone?
Shoot2ShareShoot2Share is a guided video creation, automated editing and publishing app, which enables users to very easily create videos using pre-formatted storyboards and to publish directly to a YouTube Channel, share via social media platforms or via an email link, all from their mobile phone. Shoot2Share offers brands the opportunity to create their own videos and to capitalise on influencer marketing and user generated content by making it easy for users to create and share videos.
FOR INNOVATION - SILVER WINNER
GETTING STARTED
• Download the free app
• Launch the app
• You’re ready to go…..
FOR INNOVATION - SILVER WINNER
Shoot2Share - TUI
Thomson’s understands that it’s the little things that make the big difference. That’s why they employ nearly 18,000 people to make a holiday special. They also know that everybody likes to do things differently so as well as 650 stores around the country, they’ve also got the UK’s largest travel website.
Shoot2Share will allow them to create videos which will help market holidays and make travellers more confident with their travel choices. Step 1: We create storyboards and shot lists and load this into the app. Step 2: Thomson staff download the app. Step 3: They follow the storyboards & start filming. Step 4: The videos are automatically uploaded to Thomson’s YouTube channel.
As an example, let’s create a hotel reviews. Here’s how you’ll do it……….
What do want to film?
Video for Brands
Videos Ads
Video Review
What do want to film?
Thomson
Pam Golding Properties
Taste of Cape Town
Builders Warehouse DIY
Nedbank Money Minute
Design Indaba
What do want to film?
Hotel Review
Airline Review
Restaurant Review
Tour Review
Activity Review
Entertainment Review
THOMSON
HOTEL REVIEW
Introduction
Lobby, bar & restaurant
The room
Bathroom
The view
Special features 1
Record
HOTEL REVIEW
Introduction
Lobby, bar & restaurant
The room
Bathroom
The view
Special features 1
Record
Shot #1
Shot #2
Shot #3
Shot #4
Shot #5
Shot #6
Shots can be selected, deselected or can be locked
HOTEL REVIEW
Introduction
Lobby, bar & restaurant
The room
Bathroom
The view
Special features 1
Record
Shot list can be rearranged before or after shooting by dragging them into a new
position
HOTEL REVIEW
Introduction
Lobby, bar & restaurant
The room
Bathroom
The view
Special features 1
Record When ready, touch ‘Record’ to start
IntroductionIntroduce yourself in front of the hotel and tell us about the location of the hotel. What’s your first impressions?
SHOT #01 - Touch the screen to start
Camera is activated with shooting controls
Introduction
Introduce yourself in front of the hotel and tell us about the location of the hotel. What’s your first impressions?
Fix focus
Switch camera
Fix exposure
Import from camera roll
Switch light on
Record
After filming the first shot
Discard and reshoot
Save shot
Preview
Trim
Trim top and tail of the shot & saveSave after trimming
Preview
Trim top Trim tail
SHOT #02 - after saving shot #01
Lobby, bar & restaurantDoes the hotel have a nice lobby, bar or restaurant?
Tell us about the decor and atmosphere.
SHOT #03
The roomShow us the room you’re in.Do a pan shot of the room.
COMPLETE THE SHOT LIST
SHOT #04 Bathroom…..What’s the bathroom like? Show us the shower and /or the bath.
SHOT #05 The view……How about the view, is it any good?
SHOT #06 Special features 1…..Are there any special features in the room? A iPhone dock or minibar?
SHOT #07 Special features 2……Is there a swimming pool, spa or rooftop bar? Any other unique features?
SHOT #08 Conclusion…….Share your thoughts about the hotel. What was the service like? Would you recommend it?
FINAL PREVIEW & SUBMIT
Hotel Review
AUTOMATED EDIT & ENCODING PROCESS
IntroductionLobby, bar &
restaurant
The room Bathroom
The view Conclusion
The app automatically adds animated, branded billboards top and tail with music, together with title slides between each shot and edits it all together.
Hotel Review
VIDEO PUBLISHED DIRECTLY TO YOUTUBE
LOCKED CHANNELS & APPROVALS
• Channels can be locked to restrict access
• We supply a four pin code to unlock the channel
• After selecting the Thomson Brand Channel, a pin code will be required to unlock the channel
• Once you’ve put this in, you’re ready to go…..all very simple!
• Content can also only be made public after being approved
THOMSON
TX!
We’re sure you’re super keen to get started so please give us a shout and we’ll get you shooting and sharing in no time!
Stanley Edwards Mobile: 082 458 3356 Email: [email protected]
FOR INNOVATION - SILVER WINNER
