Shoebridge Lookbook ss15
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Transcript of Shoebridge Lookbook ss15
T H E S P R I N G / S U M M E R 1 5 L O O K B O O K F R O M S H O E B R I D G ESOLE DAYS
Summer Colours, Spanish Comfort
Summer Shoes and Sandals from Suave
30 Years of SoftWalk Comfort
Welcome to the SS15 look book from Shoebridge, brand agent and footwear consultant. We specialise in European comfort footwear for both men and women, working with leading manufacturers in Spain, Portugal and Italy.
Over the last couple of months our creative agency and brand development team have been working hard to refresh the SoftWalk imagery and we’re thrilled with the results.
There’s a very clear proposition around Handcrafted Comfort, styling which appeals to the target consumer market and new POS merchandise to add value in-store. Online the brand has launched a new trade website, www.softwalkshoes.co.uk where you can see the entire range plus we’ve spent time talking to the customer base to really understand their needs.
In developing the range for SS15 we’ve taken some of the key insights and applied them to the 30 years of design experience to create an outstanding collection. Using premium leathers, soft nubuck and hard wearing soles, you’ll see traditional influence and contemporary styling in each shoe. In particular the SoftWalk Capital range of shoes for the city are perfect for a long day in the office with many built in features to ensure feet stay fresh. SoftWalk’s Atlantic range are perfect for a day by the lake or for time by the coast with bright leathers and deep insoles.
Our designers have many new styles to show plus we’ve also refreshed many of the existing styles in our collection. The new season for NewDress is inspired by the rich turquoise waves of the Mediterranean sea and vibrant orange and yellows of the Spanish sunshine. NewDress is now available in the UK and Ireland and we think they’ve really got to grips with needs of the consumer by providing a range of shoes and sandals that offer improved ergonomics, flexibility and comfort in every style.
The complete UK range is available to see in the following pages and of course at the key trade events throughout Europe.
Suave remains as popular as ever and we’re certain that SS15 will prove to be one of the most successful seasons ever with a new line sandals which are styled to go from workday to weekend casual. The Fiji collection includes anatomically designed footbeds, soft uppers and have a look that is very much on trend, with simple lines and solus colour. Suave’s customised production techique and attention to detail mean that once customers try the natural comfort of Suave they don’t want to go back to anything else. The Suave brand continues to grow with new markets including Japan, Russia and Australia.
Talking of expanding, we’ve recently opened a new showroom in Manchester to serve customers in the North of England and Scotland meaning it’s even easier to see the full UK collection of each brand and many other styles we’re developing for private label clients. We take great care to style our brands to complement each sector of the comfort market and we work with a special group of manufacturers who place as much emphasis on the quality, service to the retailer and creative design as we do.
Andy CarterManaging DirectorShoebridge
For independent and smaller retailers, we are able to offer an instock service for Suave and SoftWalk shoes through our UK distributor Railtons. Large accounts are available on a made to order basis directly through Shoebridge. NewDress is available
only on a made to order basis through Shoebridge with minimum order conditions. Shoebridge also sources shoes, boots, slippers and sandals for private label accounts in the UK and Ireland.
NewDress Look BookSuave Look BookSoftWalk Look Book
Thirty Years of SoftWalkEuropean Exhibition Dates
HOW WE WORK
CONTENTS:
46
10
14 14
3
A FRESH FEEL FOR SPRING/SUMMER 2015
ND20701
ND19901
ND19904
ND14722
ND174722
ND2926P
ND2302AC
ND20700
ND14737
4
5
SW7408
SW9732 ND20602
ND20601
ND20605
ND20606
ND6725FO
ND6700X
ND14914ND12340
ND12317
6
8015P 8059
80108015P
8017
8044
8045
8019
8041
8020
8031
8013
7
SW9052
1524
1504
1525
0905
1515
0909
0903
0934
0925
0916
1515
1528
8
95059504
9502
9509
9508
0817
0817
08070801
0803
9506
9
6512
6518
6516
65246517
6517
1834
1836
1836
1833C
9509
0817
10
SW7124
SW6880
SW1949
SW9047
SW9052
SW6575
SW9048
SW6591
SW6393
SW9150
11
8059
8044
8041
8031
SW4650
SW4650
SW9683
SW9671
SW9683
SW9651
SW7334
SW7617SW7334
SW7618SW7619
12
SW7408SW5206
SW9756
SW9626
SW9596
SW8224
SW9730
SW9599
SW6393
SW9732
SW9648
SW9648
SW9648
SW9646
SW9149
SW9644SW9644
SW9392
SW9392ND20700
13
14
It’s 30 years since SoftWalk first started to appear on the streets of the UK, today the brand is recognised globally as a beacon of comfort, quality and durability. Retaining the tradition of handcrafted manufacturing, SoftWalk shoes are a by word for innovation and quality of fit.
SoftWalk has state of the art production facilities in northern Portugal. There’s also a large network of reliable distributors and experienced authorised retailers. SoftWalk is owned by the Ricap Group, a family firm who’ve made a commitment to sustainable operations. Over the last 3 decades, as fashions and
trends have changed, SoftWalk has remained true to founding principles.
Today SoftWalk produce around 10,000 pairs of shoes every week and our collections reflect the tastes and styles of our customers in every part of the globe. Our designers visit key cities each season to look at styles, materials and future trends. Over the last 5 years we’ve received consecutive recognition as one of Portugal’s leading businesses for both our business practice and innovation.
THIRTY YEARS OF SOFTWALK SHOES
European exhibition dates
Expo Schu, Garda: 14-17 June 2014 & 10-13 January 2015GDS, Dusseldorf: 30 July – 1 August 2014 & 4-6 February 2015 Moda, Birmingham: 10-12 August 2014 & 15-17 February 2015Micam, Milan: 31 August – 3 September 2014 & 15-18 February 2015
BRING COLOUR TO YOUR DAY
Set Yourself
FreeMake the most of summer with SoftWalk casual shoes which are sporty, bright and
relaxed. Each SoftWalk shoe is handcrafted to give supreme comfort using soft dutable
leathers. SOLE DAYS
Love Life, Love Summer
Shoebridge Footwear Agency | The Old Rectory, Glenfield, Leicester, LE3 8DG | T: +44(0)116 239 3877 | e: [email protected] | www.shoebridge.co.uk
www.softwalkshoes.co.uk