Shoe Skins
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Transcript of Shoe Skins
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Shoe SkinsGroup 18
Macro-Market AssessmentBristol, Cuozzo, Holz, Lyman,
Patibandla, Sexton
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Macro Market Size
Macro trends indicate a huge potential for Shoe Skins beyond Children’s Shoes
Market size in Volume Sales:• Growing at CAGR of 5.1% during year 2001-06• Expected to grow at 6.4% during year 2006-11• Children’s market represents 22% of overall US footwear market• Both Children’s and Women’s footwear market is expected to grow at a faster rate compared to Men’s market
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Macro Market SizeMarket size in Value Sales:• Growing at 3.2% during year 2005-06• Expected to grow at 1.9% during year 2006-11• Children’s market represents 13% of overall US footwear market • Both Children’s and Women’s footwear market is expected to grow at a faster rate compared to Men’s market
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Political Trends
Regulatory Environment U.S. Consumer Product Safety Commission imposes strict regulations on children’s
products around materials, potential for choking hazards, etc…
Cons • Requires increased vigilance
around product design and manufacturing standards.
Pros• None obvious
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Economic Trends
Economic Down Turn US economy is expected to be contracted by 3% in 2009 with a slow recovery of
1.5% in 2010.
Cons • Less spending on fashion goods
Pros• Potential for increased spending
on affordable fashion goods• Reusable nature of shoe skins
reduces TCO for shoe system
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Social Trends
Going Green Continuous focus on saving the planet by “Green Initiatives” in the US as well as
around the world.
Cons • Less spending on disposable
goods
Pros• Redirecting the spending towards
environmentally friendly products i.e., reusable shoes skins
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Social Trends
Rising Obesity in the USA Increasing focus on ways to combat childhood obesity.
Cons • None obvious
Pros• Opportunity for sport related tie-
ins• Potential growth for exercise
related equipment• Demand for more athletic shoes
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Technological Trends
Increased online shopping Many retailers continue to respond to the increased online shopping trend by
providing both online and retail stores.
Cons • Competition from a wide range of
vendors• Questionable usage of online
shopping by target customers
Pros• Access to wide customer base • Feasibility to effectively use online
marketing • Expand offerings through online
presence
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Technological Trends
Online Social Networking Growing online social networking services continue focus on building effective
virtual communities with friends, families and businesses.
Cons • None identified
Pros• Access to virtual communities
through friends and families• Effective marketing• Instant connection between
buyers and sellers of similar interests
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Macro Market Summary
Overall Assessment: Favorable
• Easy access to large customer base• Opportunity for effective/focused marketing • Favorable social trends to re-usable and
fitness related products
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Appendix
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Shoe SkinsShoe Skins is a unique system that makes footwear fun by allowing children to easily change the look of the their shoes any time they want.
The Shoe Skin System Web site mock-up
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The System• The Shoe Skins system comprises a base model casual shoe
(or line of shoes) plus a removable “skin,” such as those available for laptops and cell phones.
• The skin will affix to a special surface on the shoe.• Shoe Skins will be sold separately in many different colors and
patterns and contain robust potential for licensing opportunities.