Shodel WaitesFavored Business Models

This marketing guru favors two business models that he runs with his in client service companies. The two models are In-Store Marketing and Management Training Programs.

In-Store Marketing Programs With this model Shodel Waites is able

to focus on his customers and what their needs are. This model is bent on showing the customers how a client’s products or service are ideal and will satisfy that need they have. Therefore, a lot of hard work is being geared towards talking to people, and the more the results that are felt from these contacts.

This model is a process that will captivate the consumer’s attention to a specific product or brand in the retailing environment. Since there are many ways to grab attention, the choice is whether to use demonstrations, signage, and presentation and live displays.

These different choices have their own value and should be used to a target market or segment.

These are concepts that have gained popularity and importance with all clients and retailers as they do business in their stores.

With the tremendous growth in online stores and online sales, a retail setting’s success depends on the consumers desire to interact with their customer service and the professionalism that is offered.

Therefore having presentations live for specific brands could help in explaining how a product works and the benefits of these products to said individual desires and needs. This has made in store marketing one of the greatest and biggest trends in a retail setting in the recent past.

The Management Training Program With the delivery of results that are

over and above the expectations of the clients, Shodel Waites has experienced enormous growth with his companies In order to meet the rising demand, he develops an award winning training program.

The consistent delivery of goals to clients results in an influx of new clients and a return of old clients stretching the capacity of the company.

This forces the management to incorporate more staff members in their teams in an expansion exercise. To ensure the same consistency in delivery of quality, professional and standard results as previously, the new entrants are trained to represent the company norms and expertise.

This will ensure delivery of standard results to all his clients, since the new trained management staff or otherwise is given the chance to work with the veterans and professionals in the business.

These two models that Shodel Waites has used in doing business have propelled his success faster than his competitors in the marketing world.