Shilpa Sahrma Marketing Ppt

7/28/2019 Shilpa Sahrma Marketing Ppt

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IDEA CELLULAR LTD.

MADE BY:

SHILAP SHARMA

MBA 2C157


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HISTORY OF IDEA CELLULAR

COMPANY

Idea Cellular, usually referred to as Idea, is an Indian wireless telecomcompany based in Mumbai, India. Idea is the 3rd largest mobileservices operator in India, in revenue terms, and recorded of over 98.4million customers as of August 2011.

In 2004, Idea (the company had by then been rechristened) boughtover the Escorts groups Escotel gaining Haryana, Uttar Pradesh(West) and Kerala and licences for three more UP (East),Rajasthan and Himachal Pradesh. By the end of that year, four millionIndians were on the companys network. In 2005, AT&T sold itsinvestment in Idea, and the year after Tatas also bid good bye topursue an independent telecom business. And Idea was left only withone promoter, the AV Birla group. Rs 2,700 crore adding Punjab andKarnataka circles. Modis joint venture partner, Telekom Malaysia,

invested Rs 7,000 crore for a 14.99% stake in Idea. Just around then,Ideas subsidiary, Aditya Birla Telecom sold a 20% stake to US-basedProvidence Equity Partners for over Rs 2,000 crore.
http://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Mumbai


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Customer service

The company has its retail outlets under the "My Idea"

banner. The company has also been the first to offer

flexible tariff plans for prepaid customers. It also

offers GPRS services in urban areas.

Idea Cellular won the GSM Association Award for "Best

Billing and Customer Care Solution" for 2 consecutive

years.

IDEA Cellular has been recognized as the 'MostCustomer Responsive Company' in the Telecom sector,

at the prestigious Avaya Global Connect Customer

Responsiveness Awards 2010.
http://en.wikipedia.org/wiki/GPRShttp://en.wikipedia.org/wiki/GSM_Associationhttp://en.wikipedia.org/wiki/GSM_Associationhttp://en.wikipedia.org/wiki/GPRS


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PARTNERS OF IDEA CELLULAR

IDEA welcomes all businesses and individuals interested inpartnering with us to enhance and strengthen the IDEA products &services portfolio.

To explore such potential partnerships, kindly get in touch with us bysubmitting the Partners Form.

Some of our Technology and Content Partners:


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MARKETING COMMUNICATIONSPUBLIC RELATIONS

Imprimis PR

Lowe India Pvt Ltd Mindshare

NETWORK


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MISSION OF IDEA CELLULAR

We will delight our customerswhile meeting their

communication needs anytime

anywhere.We survive because of our customers


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Competitors

MTS, Ping Mobile, Reliance Communications,Tata DoCoMo ,TataIndicom, Uninor, Videocon, VirginMobile and Vodafone.


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SERVICES OFFERED BY IDEA CELLULAR

TO ITS CUSTOMERS

Idea Cellular Limited was the 1st cellular company in thecountry to launch the scheme of music messaging withbackground tones, cellular jockey, and group talk. The

company was also the 1st to launch mobile email services andvoice portal. Idea Cellular Company offers various services toits customers that includes prepaid and post paid mobileservices. The company also offers roaming, value addedservices, and call management services to its customers. TheCompany Idea Cellular Limited has offered revolutionary tariffplans to its customers such as Lifetime Idea, Super Power,

Women's Card, Lifelong offer, and Outdoing 2 Minutes Free.


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IDEA PRODUCT LIFE CYCLE THEORY

This is the idea that products, like people,

have a birth, a life and a death, and that

they should be financed and marketed with

this in mind. Even as a new product isbeing launched, its manufacturer should be

preparing for the day when it has to be

killed off. Its sales and profits start at a low

level, rise (it is hoped) to a high level andthen decline again to a low level. This cycle

is sometimes referred to simply as PLC.


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Swot Analysis Of

IDEA

Strengths:* Strong brand recognition* Well Integrated operations* Significant execution and technological capabilities* Strong distribution channel

Weaknesses:* Low ARPU compared to competitors* Weakness in Rural Market* Low capabilities in Ethernet and application delivery

services


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Opportunities:

Low penetration Rates

Strategic Alliances ( FLAG)

Global expansion due to resource based acquisitions

of FLAGHuge GSM subscriber base (76.67%) with economies of

scale for GSM operators

Telecom policy in more in favor of GSM than CDM

Higher ARPU in GSM sector


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Threats:

Increasing competition with domestic players

Decreasing ARPU due to competitions

High regulation in Indian Telecom sector

Changing political scenario could change

Regulations


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THANK YOU


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1 Product development-

The phase when a company looks for a new product. New products donot have to be out-of-the-blue new (like the video-cassette recorder

or the compact disc). They may be merely additions to existing

product lines (the first cigarette with a filter tip, for instance) or

improvements to existing products (a new whiter-than-white washing

powder).2 Introduction-

The products costs rise sharply as the heavy expense of

advertising and marketing any new product begins to takeits toll.


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3 Growth-

As the product begins to be accepted by the market, thecompany starts to recoup the costs of the first two

phases.

4 Maturity-By now the product is widely accepted and growth slows

down. Before long, however, a successful product in this

phase will come under pressure from competitors. The

producer will have to start spending again in order to

defend the products market position.


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5 Decline-

A company will no longer be able to fend off thecompetition, or a change in consumer tastes or

lifestyle will render the product redundant. At this

point the company has to decide how to bring

the products life to an endwhat is the best

end-game that it can play?


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Shilpa Sahrma Marketing Ppt

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