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STATE RESOURCE CENTRE
JODHPUR (RAJASTHAN)
Presented by
SWOT Analysis of SRC Jodhpur
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Introduction to SRC Jodhpur
State Resource Centre, Jodhpur was
established by Ministry of HRD, Govt. of India.
on 16th Sept. 2010 at Jodhpur under the aegis
of Indian Institute of Rural Management,
Jaipur.
The geographical background of the Rajasthan
(SRC Jodhpur area) is wide desert andscattered.
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Coverage Area(15 SB Districts of Rajasthan)
Ajmer
Barmer
Bikaner Churu
Ganganagar
Hanumangarh Jailsalmer
Jalore
Jhunjhunu
Jodhpur
Nagaur Pali
Sikar
Sirohi Udaipur
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Geo
graphicalArea
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Vision of SRC, Jodhpur
Bring academic excellencebeyond contemporary role of
playing as a service agency toAdult Education Programme to
achieve 100% literacy in state
with emphasis on Saakshar
Bharat to Shikshit Bharat.
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Mission of SRC, Jodhpur
Bridge the gap upto 10% between the literacy rate of Maleand Female in Rajasthan from 80.5 male literacy and 52.66female literacy rate in the 12th Five Year Plan.
To achieve 100% target under Island of Success in Saakshar
Bharat Mission. Emphasis on Environment Building and mobilization campaign.
Organize Camp based basic literacy camps to achieve goal.
To Achieve 100% literacy in selected Central Jails of Rajasthan.
Through effective monitoring emphasis on literacy andVocational programmes.
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What is SWOT Analysis?
A technique thatenables a group orindividual to move
from everydayproblems andtraditionalstrategies to a freshperspective.
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S Strengths
W Weaknesses
O Opportunities
T Threats
SWOT is an acronym for:
Internal Environment
External Environment
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Strength
Any existing or potential resources or capability within
the organisation that provides a competitive advantage
in the field.
Weakness
Any existing or potential force which could serveas a barrier to maintaining or achieving a
competitive advantage in the field.
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Opportunity
Any existing or potential force in the external
environment that, if properly leveraged, could
provide a competitive advantage.
Threat
Any existing or potential force in the externalenvironment that could erode a competitive
advantage.
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Aim of SWOT Analysis
1. Take advantage of strengths and
opportunities.
2. Minimize weaknesses and eliminate threats
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Why SWOT Analysis is necessary for SRC
For strengthening and restructuring our project we
have to anticipate the challenges and opportunitiesin the current environment so that we can meet our
vision to achieve 100% literacy in the State.
By the help of SWOT analysis we can reduce our
weakness so that we can eliminate threats in
future.
Now it has become a demand for every
organization to equipped themselves according tonew technological changes.
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Strengths of SRC Organization's Mission and Vision
Human Resources and In-house Skills Strong bonding with Govt., partners and
stakeholders
Past and ongoing Activities and application of best
practices / lesions learnt. Experience at National and Grass root level work.
Good coordination and monitoring / evaluationmechanism
Stable sources of Finances. Experienced Top Level Management
Good Infrastructure provided by Parent Organization(IRM)
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Strengths of SRC Technical support in terms of latest IT equipments
and IT skilled Faculty with Wi-Fi campus with Highspeed internet connectivity.
Dedicated and energetic functionaries
Support from Ministry and DAE
SRC's Own Vehicle Computer Aware Staff
Good institutional linkages with JSS
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Weaknesses of SRC Delay in receiving financial grant.
Gaps in coordination with few PRIs and otherstakeholders.
Job insecurity due to lack of long term vision of theScheme
Contractual Staff and low emoluments.
Lack of training program to the staff.
No provision of evaluation of ministerial staff.
Less emphasis on New technology still inclined ontraditional approach of working.
There is no strict guideline for welfare of employees.
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Opportunities of SRC Learning potential is very high as daily we have to deal with new
assignment.
Scope for innovation due to innovative project given by NLMA.
Opportunities to serve in different areas and different geographicallocations.
Supportive external and relevant thematic policies
Support from other agencies and other sector organization
Good community response Favourable distributions of resources
Support from media and advocacy organization
Good Communication with Govt. bodies - SLMA, DLCEO, BlockCoordinators
Good Communication with JSS
Four JSS for supporting in Vocational Courses and other activities
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Threats for SRC Geographical Constraints due to wide desert area.
Failure of Scheme due to lack of support from Block Coordinators and PRIsat few levels.
No long term planning of Project.
Govt. restriction and lack of political will
Lack of determination in the external sources.
Lack of interest and attitudinal problems at the community level.
There is no strict law enforcement to prevent child labour in the countrywhich is one of the cause of illiteracy.
Discrimination among male education and female education due toconservative approach of the community.
Lack of access to target groups and locations.
Sustainability problems due to lack of funding.
Anti Scheme approaches of media and advocacy organization.
Anti NGO approaches of Govt. bodies
Litigations practise at Grass root level
Nervousness at Field level in VTs, Preraks.
Less priority given by PRI's to the Scheme.
Negative approach of learners due to struggle for basic necessity.
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SWOT analysis of SRC functionaries
Hardworking and result oriented staff
Self realised & Problem Solving staff.
Computer literate
Ready to accept challenges
Persuasive
Interactive & participate in all the decision making policy
Expert in Vocational, Life Skill Education, Continuing EducationMaterial Development and Trainings.
Good Coordination with Govt functionaries and PRIs
Cooperate to each other in the task assigned to them.
Team Work.
Strong tie-up with stakeholders.
Initiator
Strengths
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Weaknesses
Lack of Communication Skill.
Less experience in Adult literacy.
Proper Documentation and report writing.
Lesser no. of training session.
Lack of professional approach of staff to achieve
goals.
Some of fresher staff reluctant to give speech in
public. Staff is not equipped with all the aspects pertaining
to the IT work.
No provision for Staff Welfare and No attractive
emoluments.
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Opportunities
Opportunities to enter in other projects of State and
Central Govt.
Capacity Building
Development of Course Curriculum in new areas.
Scope of getting more integrated and more ethical.
Tie up with Govt. bodies and PRIs.
More and more exposures for improving literacy rate
in the state. Enhancing communication skills by arranging more
and more seminars.
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Threats Job insecurity due to no longer policy for adult literacy.
Due to contractual nature of job uncertainty of loosing job is veryhigh.
No carrier orientation program.
Lack of support from Govt. bodies, Preraks and PRIs.
Difference in the acceptance of higher authorities as compare toground reality.
Sometimes project seems to be hypothetical because at few levelsthey ignore the actual facts.
Due to increasing inflation rate we often find difficulty in financialterm.
Less willingness of people to work in rural areas.
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Conclusion
If we wants to full fill our vision ofbringing academic excellence
than we have to work on theweakness of our organization toreduce threats in future as well as
we have to consolidate ourstrengths to grab opportunitiesfrom the external environment.
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