PROJECT WORKFLOW & GUIDELINES

WHAT IS SHIKSHA.COM?

Shiksha.com is a one-stop-solution making course and college selection easy for students looking to pursue undergraduate (UG) and postgraduate (PG) courses in India and abroad; also accessible to users on the move through the website’s mobile site.

Launched in 2008, Shiksha.com belongs to Info Edge (India) Ltd, the owner of established brands like Naukri.com, 99acres.com, Jeevansathi.com, among several others. With this strong brand pedigree, Shiksha offers its users the unique privilege of customized tools to select the right college for them.

WHAT IS THIS PROJECT ABOUT?

The objective of this project is to help Shiksha.com become the No. 1 Destination

for college reviews where all future generations of college students can find the

right colleges for themselves.

REWARDS FOR SUCCESSFUL COMPLETION OF THIS PROJECT

• A student will successfully complete the task only when 20 reviews submitted through them are accepted or published by the Shiksha.com editorial team.

• The Top Performers will be given a Special Winner Certificate from Shiksha in addition to a Project Completion Certificate.

• In order to be a top performer, you will be required to get at least 40 published/ accepted reviews.

• You can collect maximum of 80 published plus accepted reviews. Please note that the Number of reviews REJECTED via your unique link SHOULD NOT BE MORE THAN 25%

WHAT ARE MY TASKS ON THIS PROJECT? TASKS & EXPECTED OUTPUT

STEP 1• Identify a target set of students & alumni

among your Peers/ Social circles/ Friends/ Relatives, keeping in mind the Eligibility/

Approval Criteria (mentioned in following

slides)

ELIGIBILITY / APPROVAL CRITERIA

The Reviewer should be a current/ passed out student of

the following courses ONLY:• MBA (Final year students / alumni passed out in 2013 or after)

• BBA (final year students / alumni passed out in 2013 or after)

• B.Tech (3rd and 4th year students / alumni passed out in 2013 or after)

• Design (3rd and 4th year students / alumni passed out in 2013 or after)

• Hotel Management (final year students / alumni passed out in 2013 or after)

• Media/Communication (final year students / alumni passed out in 2013 or after)

• Law (3rd, 4th, 5th year students / alumni passed out in 2013 or after)

ELIGIBILITY / APPROVAL CRITERIA

• The reviewer should have a personal & updated profile on Facebook / LinkedIn. • All their under graduation / post graduation college

details should be mentioned in these profiles.• A single reviewer can post only 2 Reviews :

―One for their Undergrad College and,―One for their Post Grad College, ―provided both their UG & PG courses are among the eligible

courses mentioned before.

ELIGIBILITY / APPROVAL CRITERIA

Do I need to go after a specific set of colleges or any college that covers the Eligible programs will do?• You can target only the colleges which are mentioned in

the Dropdown List of Shiksha’s Review Form.• You also have to ensure that the reviews are only from

the eligible courses and are taken from the alumnus (max 2013 pass out) or from the second/third/last year students of that particular course.

ELIGIBILITY / APPROVAL CRITERIA

How many reviews can I get from a single college?

• You can get a maximum of 15 reviews from your own college and the remaining from any other colleges across India.

• In case, a certain college offers 2 courses, both of which are mentioned in the list, then you can get 10 reviews from each of these courses.

STEP 2• Approach these target People/ Groups/ Peers by

sharing your Unique Review Link (will be

provided by the Project Manager) via WhatsApp, Facebook or any other medium where these people are available.

• Also, share with them this Google Form Link

which they should fill after posting their Review on Shiksha.com.

HOW SHOULD I CONVINCE MY FRIENDS TO WRITE A REVIEW?

• Tell them that their review would be of value to thousands of students who are looking to take a particular course and are confused between the colleges. • Their opinion can guide and help those students to

make a wise decision. • The reviewers will also have the opportunity to be

visible on Shiksha.com website.

SAMPLE SPIEL – FORMAL MESSAGE FOR WHATSAPP OR OTHER MESSAGING PLATFORMS

Hello friends,I am doing a live project with Shiksha in which I have to collect real reviews from BBA, B.Tech and full time MBA Students.It would be great if you could just spare 2 to 3 minutes and write a review about your college. Your opinion will guide and mentor thousands of students who are looking forward to take a particular course and are confused between the colleges. The reviewers will also have the opportunity to be visible on shiksha.com website.Click on the link here - <Attach your unique review link here> to post your review!

A few things you can write about are Infrastructure, Placements, Faculties, Extra Facilities like AC,  Wi-Fi , Gym, Canteen Food, etc.

Once you submit the review please fill in your name , phone no and my unique link in this Form - https://goo.gl/yHevvt

SAMPLE SPIEL – INFORMAL MESSAGE FOR WHATSAPP OR OTHER MESSAGING PLATFORMS

Hey, I am doing this internship from Shiksha.com in which I have to collect 50 real reviews from college students. Can you please help me out by giving your review using the below mentioned link - <Attach your unique review link here>

A few things you can write about are Infrastructure, Placements, Faculties, Extra Facilities like AC,  Wi-Fi, Gym  Canteen Food etc. Once you submit the review please fill in your name , phone no and my unique link in this Form - https://goo.gl/yHevvt

SAMPLE – SOCIAL MEDIA POST

Hey Friends, let’s help our Juniors find the Right College for themselves by posting a Campus Review on Shiksha.com! Click on the Link below to Post your Review… <Attach your unique review link here>

#ShikshaReviews #CollegeReviews #CollegeDays #CollegeSearch

DO’s & DON’Ts GOOD REVIEWS V/S BAD REVIEWS

KEEP IN MIND THE CHARACTERISTICS OF A GOOD REVIEW

• The reviews should be as detailed and objective as possible, but at the same time, should not be verbose.

• The reviews should be a genuine representation of the student’s experience of the college. This experience could range from very good to very bad, depending from person to person.

• The reviews should be honest and credible and should not contain foul language, gibberish or be plagiarized (copied from elsewhere).

CHARACTERISTICS OF A GOOD REVIEW (CONTD.)

• The reviews should not only praise the college. Criticism is essential as it paints a clear picture.

• Reviews by false representation can result in the brand ambassador not getting either certificate or stipend for the entire project. So keep track of the reviews being uploaded.

• The reviews should not be generic. As many facts must be presented in the review.

WHAT CAN THE REVIEWER WRITE?

EXAMPLE OF A GOOD REVIEW

EXAMPLE OF A GOOD REVIEW

EXAMPLE OF A BAD REVIEW

“College is average, but it has good infrastructure. Faculties are very rude and few of them are not qualified enough. Placements are decent. If someone asks me for the college I would give a rating of 3/5. In short it is an average college to study in .”

Please Avoid such kind of reviews

REASONS FOR REVIEWS GETTING ‘REJECTED’ OR MARKED ‘LATER’

BEWARE OF THE REJECTION RATE

Rejection Rate = (No. of rejected reviews / Grand Total)*100.You should keep this rate below 25% at all times.• You can collect maximum of 80 reviews (inclusive of the 20 -

40 which should be published/ accepted) to make up for Rejected ones.

• The Project Manager will keep you updated on your current rejection rates as & when approval start happening on Reviews submitted via your link.

HOW DO WE COMMUNICATE WITH THE PROJECT MANAGER?

• Once the project starts, all the conversations and queries will be handled on a WhatsApp group which will have all the members of the project. • You can also call the project manager if in case the

problem faced by you needs to be urgently fixed.

THANK YOU! &

GOOD LUCK!