American CIOs Shift Focus from Cost Cutting to Value Creation
Shift your focus to get results
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Transcript of Shift your focus to get results
True Voice Mediawww.truevoicemedia.com
215.948.2012
@truevoicemedia
The Philadelphia Social Business Agency
Shift Your FocusTo Get Results
1
True Voice Media // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012
The Philadelphia Social Media Agency
Established 2011
True Voice Mediawww.truevoicemedia.com
215.948.2012
@truevoicemedia
The Philadelphia Social Business Agency
2
Jeff GibbardPresident & Chief Strategist
Speaker, Blogger & Coach
Follow me on Twitter @jgibbard
Connect with me on Linkedin http://linkedin.com/in/jgibbard
Circle me on G+http://gplus.to/jgibbard
True Voice Mediawww.truevoicemedia.com
215.948.2012
@truevoicemedia
The Philadelphia Social Business Agency
3
True Voice Mediawww.truevoicemedia.com
215.948.2012
@truevoicemedia
The Philadelphia Social Business Agency
5 QUESTIONS
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True Voice Mediawww.truevoicemedia.com
215.948.2012
@truevoicemedia
The Philadelphia Social Business Agency
Your current focus:
Tools & Platforms
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True Voice Mediawww.truevoicemedia.com
215.948.2012
@truevoicemedia
The Philadelphia Social Business Agency
Your current mindset:
Overwhelmed and Confused
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True Voice Mediawww.truevoicemedia.com
215.948.2012
@truevoicemedia
The Philadelphia Social Business Agency
What do I do with all of this?★ Website★ SEO★ SEM/PPC★ Email Marketing (Newsletter)★ Social Media★ Traditional Marketing
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True Voice Mediawww.truevoicemedia.com
215.948.2012
@truevoicemedia
The Philadelphia Social Business Agency
WebsiteSEO SEM
Newsletter Sign-up Contact Form
Sales Cycle
CRM
$$$
Social Media Email Newsletter
Clients8
True Voice Mediawww.truevoicemedia.com
215.948.2012
@truevoicemedia
The Philadelphia Social Business Agency
Rewire Your BrainRewire Your Business
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True Voice Mediawww.truevoicemedia.com
215.948.2012
@truevoicemedia
The Philadelphia Social Business Agency
Your new focus:
Concepts and Ideas
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True Voice Mediawww.truevoicemedia.com
215.948.2012
@truevoicemedia
The Philadelphia Social Business Agency
Your new mindset:
Open, Honest & Generous
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True Voice Mediawww.truevoicemedia.com
215.948.2012
@truevoicemedia
The Philadelphia Social Business Agency
What To Focus On...★ Inbound Flow★ Community★ Communication & Engagement★ Listening for Feedback
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True Voice Mediawww.truevoicemedia.com
215.948.2012
@truevoicemedia
The Philadelphia Social Business Agency
Inbound Flow★ SEO★ SEM/PPC★ Traditional Marketing Activities★ Networking★ Social Networking
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True Voice Mediawww.truevoicemedia.com
215.948.2012
@truevoicemedia
The Philadelphia Social Business Agency
Community★ Social Media★ Social Media Ads★ Email Newsletter
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True Voice Mediawww.truevoicemedia.com
215.948.2012
@truevoicemedia
The Philadelphia Social Business Agency
Communicate & Engage★ Social Media★ Email Newsletter
15
True Voice Mediawww.truevoicemedia.com
215.948.2012
@truevoicemedia
The Philadelphia Social Business Agency
Listen for Feedback★ Facebook Page★ Twitter Search★ Yelp Reviews★ Blog Posts
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True Voice Mediawww.truevoicemedia.com
215.948.2012
@truevoicemedia
The Philadelphia Social Business Agency
Website
Social Media Email Newsletter
SEO SEM
Newsletter Sign-up Contact Form
Sales Cycle $$$
CRM
Clients17
True Voice Mediawww.truevoicemedia.com
215.948.2012
@truevoicemedia
The Philadelphia Social Business Agency
Website
Nurture, Communicate & Engage
Bring People
in
Bring People
in
Add to your Community
Sales Cycle $$$
CRM
Clients18
True Voice Media // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012
ResourcesSlides, Links and Tools Mentioned
True Voice Mediawww.truevoicemedia.com
215.948.2012
@truevoicemedia
The Philadelphia Social Business Agency
http://truevoicemedia.com/05-21-2012
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True Voice Media // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012
Thank you!Submit a Testimonial
http://jeffgibbard.com/submit-a-testimonial
True Voice Mediawww.truevoicemedia.com
215.948.2012
@truevoicemedia
The Philadelphia Social Business Agency
20
True Voice Mediawww.truevoicemedia.com
215.948.2012
@truevoicemedia
The Philadelphia Social Business Agency
Q & A
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