SHIFT TO TARGETED ADVERTISING & INCREASED ROMI.

MANU JUNEJAREGIONAL SALES MANAGER -

NORTHKODAK INDIA PRIVATE LIMITED

SHIFT TO WHAT ADVERTISERS WANT

REACH

THEIR TARGET EFFICIENTLY & ECONOMICALLY

TARGETED

MESSAGING & ADVERTISING

FLEXIBILITY & DIFERENTIATION

INCREASED ROMI

WHY ARE NEWSPAPERS STILL RELEVANT FOR ADVERTISERS?

REACH. No other advertising vehicle has the reach of newspapers to targeted subscribed base. Highly educated and affluent audience.

TARGETED. From AD placement by section, to variable printed inserts and linkage to online platforms; newspapers target your message.

FLEXIBILITY & IMMEDIACY. Newspapers have extremely short deadlines and flexible advertising formats.

DATE-SPECIFIC DELIVERY. Newspapers deliver inserts on the day chosen as opposed to within a window of time.

ENVIRONMENT. Subscribers welcome newspapers into their homes; therefore, newspaper inserts are more likely to be seen and read.

RESPONSE/RESULTS. Targeted inserts have a proven results.

DATA SOURCE WAN-INFA

NEWSPAPERS STILL REACH A LOT OF PEOPLE

DATA SOURCE WAN-INFA

STILL A GOOD BUSINESS IN EMERGING ASIA

NEWSPAPERS ACTIVELY DEVELOPING NEW REVENUE FROM NON TRADITIONAL SOURCESDIGITAL ADVERTISINGSERVICE TO CLIENTSE-COMMERCE

PAID CONTENT MODEL BECOMING GROWINGREVENUE STREAM

33% CHARGE FOR PREMIUM CONTENT MODEL17% REQUIRE PAYMENT FOR ANY ACCESS

INCREASED BUNDLING OF PRINT & DIGITAL SUBSCRIPTION

TECHNOLOGY INTRODUCES NEW OPPORTUNITIES

DATA: CREATING MEANINGFUL SEGMENTS & ENDLESS TARGETED ADVERTISING POSSIBILITIES

HYBRID IMPRINTING: CREATING NEW BUSINESS MODELS AND APPLICATIONS

CASE STUDY 1: BILD & AXEL SPRINGER, GERMANYINCREASE CIRCULATION AND ADVERTISING ROMI

INCREASED CIRCULATION = ROMI

Ran 4 different campaigns using 4 hybrid printing methodologies

Interactive Advertising Linking Print to Online

CASE STUDY 2: NANCHANG DAILY, CHINAINCREASE CIRCULATION THROUGH

GAMING APPLICATIONS

Business DemandNCWB (Nanchang

Evening) belongs to Nanchang

Daily Group and is largest Newspaper (annual circulation is about 200K) in Nanchang

City.

Business ApproachNanchang

Daily challenged to increase daily retail circulation and advertising revenues. In their quest to digitize their current newspaper production they acquired S20 1+1 installed on GOSS newspaper web press.

New Gamming Applications They started from 1d barcode printing on 7-edition newspaper each week with attractive award, for retail. The award was given 2 X per week.

Customer ROI Increase the selling price from RMB 50 cents to RMB 2 Yuan. Increased DAILY Circulation from 2-3K to 20K-25K Revenue increased 75%

Future Projects Under Development Sell NEW advertising campaigns using variable data applications. Increase their advertising revenue.

DESIGNED BY KODAK CASE STUDY 3: SPH, SINGAPORE

INCREASE CIRCULATION AND ADVERTISING REVENUES

CLIENT: F1-Singapore Airlines Grand Prix

Singapore’s F1 event provides an opportunity for Singapore Airlines to create a highly integrated print and online campaign

that targets specific

consumer segments with personalized experiences.

CONSUMER INSIGHT F1 Enthusiasts (skew male)Family Entertainment (Parents, skew Female)Young Revelers (20-to mid 30s; male/female)High income bracket

Campaign Theme: “Discover Your Own Grand Prixe”

For each consumer segment, Singapore Airlines can create a tailored experience of events, promotions, special offers. The promotion can only be accessed via a QR code/individual access code that will be integrated into a print ad in the Straight Times. The AD/Code will link into an online landing page that is developed for the campaign and which provides the customized content for the consumer segment.

For each consumer segment, the AD and Code will be placed in the

most appropriate section for that segment, e.g. Male Enthusiasts will see the variable data AD in the sports section.

ARE YOU READY TO LIGHT UP THE NIGHT?

SCAN & ENTER YOUR LUCKY NUMBER:

2003478

INTEGRATED PRINT & ONLINE CAMPAIGN

Create a series of ADS in different sections of SPH ADS connect to a micro site for data collectionMicro site to host campaign details Micro stie

delivering additional revenue opportunities

CAMPAIGN ROI & BENEFITS

Provide brand owner with unique capabilities and engagement with target audience

Engage consumers/readers with an interactive and relevant experience

Link print ADs

to online campaign activity

Track Key Campaign Metrics and ROMI, through data capture from offline to online media

Enable brand owners to create true integration between offline and online campaign activity

Increase circulation

Increase Advertising revenue

ARE YOU READY TO LIGHT UP THE NIGHT?

SCAN & ENTER YOUR LUCKY NUMBER:

2003478

TECHNOLOGY MOVING YOU TOWARDS THE FUTURE

Offer more value to readers

Integrate web and mobile platform

Low additional production cost

Improve return on capital

Offer more value to advertisers

New business development

Print more

&

Build online presence

KODAK PROSPER HEADS VALUE PROPOSITION

VALUE PROPOSITIONHYBRID INTEGRATION INTO EXISTING TRADITIONAL PLATFORM

INCREASE PAGE VALUE

DIFFERENTIATION & PERSONILIZATION

FAST TURNAROUND

NEW APPLICATIONS & BUSSINESS MODELS

SOLUTION FEATURES FAST PRINT SPEED COMPRABLE TO TRADITIONAL PRESSES

PIGMENT-BASED, DYE-BASED AND SECURITY INKS

24/7 PRODUCTION OPERATION

4 COLOR OR 1 COLOR SOLUTIONS

VARIABLE DATA PRINTING

LOWER TOTAL COST OF OWNERSHIP

HOW WE WINLOW COST & HIGH QUALITY OF OFFSET VARIABLE DATA AND QUICK CHANGES OF DIGITAL PRINT FASTEST PRINT HEAD IN MARKET

THANKS