Shift happens!
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Transcript of Shift happens!
Shift Happens!Mobile Edition
A compilation of research by really smart people presented by a fan
Kevin KrasonCEO & ROI Fanatic, Biznet Internet Solutions
Digital / Internet Overview
~25 years oldAlmost 3 Billion people
83% of the World’s wealth
1 Billion Smart Phones
250 Million Shipped Q3 2013
133 Million US Adults
Smartphone demographics
Source: Pew Research Center , June 2013
Mobile users pass desktop next Year
(3.4 Billion Users Worldwide)
Global Mobile Traffic to reach 25% next year
Mobile Adoption isFastest in History
Why?ConvenienceAccessibility
Cost
Apps are Preferred
Screen fragmentation is creating big challenges and big opportunities
60% of online devices are now smartphones or tablets
150 times each day
Android vs. iOS
~40%
~50%
Mobile is enabling new forms of entertainment, communication, media, and commerce.
What’s Next?
Today…
Only 6% Of Fortune 100 Companies Have Sites That Comply With Google’s Mobile Requirements
“You really need to be thinking about mobile,” “We’re starting to think a lot about mobile.”
- Matt Cutts, Google
Thank you!
Imitation is the sincerest form of flatteryPlagiarism is avoided by citations
Special thanks to Comscore, Business Insider, Morgan Stanley, Pew Internet, Compuware, Google and Microsoft
Contact me:[email protected]
Linkedin.com/in/KevinKrason