ShesConnected Queen of Connect and the Social Web
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Queen of Connect & the Social Web Marketing to Digital Diva’s Conference
Donna Marie Antoniadis CEO & Co-founder
ShesConnected Multimedia Corp
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Who are you? Where are you?
Have we connected yet?
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Welcome to my session!
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Nice to connect to you. My friends call me the Queen
of Connect – they say She’s Connected!
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My experience in digital – since the
mid ‘90s (yes the ‘90s) • Internet since 1995
– Yellow pages first internet initiative
– Sears first online presence
– Worked with Shaw Cable (Canada’s 2nd largest cable operator) to launch high speed internet access
• Mobile industry since 2003
– Created the Mobile Marketing Roadshow worked with the leading associations (MMA & CTIA), wireless operators (Sprint, Verizon, Alltel) and leading brands (P&G, Visa, Microsoft)
– Mobile storefront & blog for Herbal Essences
• Social media since 2006
– Created social network for women: ShesConnected.com
– Created community/conversation agency ShesConnected Multimedia : community management, blogger panels, blog seeding programs, house parties, twitter & facebook parties and events & conferences (GM, GM financial, Look Good Feel Better)
– Created ShesConnected Conference the 1st interactive brands and digital women with leading brands and women (Kraft, Maples Leaf Foods, Coca-Cola)
– Women & Social Media Research Report : The Power of Social Networking for Women
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No – I really want you to connect to me.
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Connect with me and learn all about me.
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Interact with me!
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Participate in my conversations
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At the very least - follow me back on Twitter
PLEASE!
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I could be your target demographic
How do you get started?
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You need to prepare!
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Be sure the person who is the voice of your brand can interact
with me!
1.
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Can a 25 year old male intern participate in a conversation with me about weight loss over 40?
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...the new handbag Angelina Jolie was pictured with on the cover of the National Enquirer this week?
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...how about that new cellulite cream?
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Continue the conversation.
2.
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Don’t love me and leave me
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Remember that there is more to the social web than just
3.
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I use different social networks for different reasons
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I belong to hundreds of social networks
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Donna Marie Antoniadis Co-founder & CEO ShesConnected
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