Shell and Petron Micromarket Analysis
description
Transcript of Shell and Petron Micromarket Analysis
Group 6Carl Abugan
Maynard CruzBryan Trinidad
Mary Antonette B. Viray
MICROMARKET ANALYSIS
• SHELL • PETRON
Shell
Background
• Global group energy and petrochemicals company
• Shell Philippines in 1914• One of the world’s major oil and gas
companies
ShellThe Location
Fort Taguig• Good traffic especially during peak hours (in and out
Makati CBD and located inside Fort)• Foot traffic is above average because of condos, office
buildings, construction and St Luke’s hospital• Also near restaurants and groceries• Near commercial establishments• Location affects Customers because mostly they are
working class people. On their way home they get to pass to Shell to gas up their cars
ShellThe Establishment
ShellThe Establishment
Level of ServiceAttentive but undermanned. They have 12
filling stations but only 4 attendants and 1 cashierSpeed of Service
SlowFacilities
there’s a small store and a rest room but the place is small
ShellThe Customers
Peoplemiddle aged (30-40)
Sexmostly males
Occupationworking class from Makati and Fort Areas
What do they order?Unleaded is the most ordered gasoline
How long they stay?Average transaction is about 5 minutes
ShellThe Customers
OccasionJust went there to gas up
Other relevant observable behavior*customers are patient, 3/5 people not only gas up but also have their vehicles *checked, cleaned, or wateredmostly use credit cards
PETRON
Background:• Largest oil refining company in the
Philippines• Supplying nearly 40% of the country’s oil
requirements• Over 1,400 service stations
Petron Kamias-Kalayaan branchThe Location
Address: Kamias Road corner Kalayaan Avenue Quezon City
• Located in the intersection of a street and avenue
• Road for Private / Public Utility vehicles • Class A - C are their primary target market
Petron Kamias-Kalayaan branchThe Establishment
No. of Gasoline Boys : 2 personnel (excluding the cashier)
CR Facilities : 2 (1 for men and 1 for women)Presence of Tire and Water Station :
YesOther Services Offered:
Cleaning of windshield and tire pressure checkOn-going promo:
Avengers Series
Petron Kamias-Kalayaan branchThe Establishment
Gasoline Price:Xtra Unleaded: php56.75Petron XCS: 57.50Blaze: 59.50
Petron Kamias-Kalayaan branchThe Customers
May 05, 2012 @ 2130H - 2200HPeoplemiddle aged (25-30)
Sexmostly males
Occupationdifferent class of people
What do they order?xtra Unleaded is the most ordered gasoline
How long they stay?Average transaction is about 10 minutes
Petron Kamias-Kalayaan branchThe Customers
May 05, 2012 @ 2130H - 2200HOccasion
Just went there to gas upOther relevant observable behavior
* most of the customer avail the service offered by the gasoline boy (tire pressure) * mostly used cash